Zip Car

In: Business and Management

Submitted By nini76
Words 2254
Pages 10
Management Consulting Group

Executive Summary
This report examines the competitive strategy and business operations of Zipcar, in addition to its position within the U.S. car-sharing industry. The report has been commissioned in order to aid venture capitalists in assessing potential risks and rewards associated with investment in Zipcar, and evaluating the strengths and weaknesses of Zipcar as a potential investment project.

This report features:
 an assessment of the U.S. car-sharing industry, based on Porter’s five forces that shape industry competition   an analysis of developments in Zipcar’s business model recommendations regarding the future development of Zipcar’s competitive strategy and business operations  conclusions relating to the attractiveness of Zipcar as an investment project

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Contents
Executive Summary ................................................................................................... 1 Contents ..................................................................................................................... 2 Introduction ................................................................................................................ 3 Origins of Zipcar ......................................................................................................... 3 Porter’s five forces applied to Zipcar .......................................................................... 4 Business Model .......................................................................................................... 6 Recommendations ..................................................................................................... 9 Attractiveness of Zipcar ............................................................................................ 10 Conclusion…...

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