Whole Foods 365

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Submitted By justinsthornley
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Whole Foods 365
An analysis of Whole Foods 365’s target market and probability of success in Las Vegas.
By Justin Thornley

This report will define Whole Foods 365’s target market. It will then describe that target market. Then the report will make an effort to analyze Whole Food 365’s ability to compete in the Southern Nevada market. Finally, we will look at its competitors and determine if a Whole Foods 365 would be successful.
Primary Target Market
To find Whole Food 365’s primary target market we will look at the locations of the stores that Whole Foods plans to open. We will then look at the demographics of those areas.
The Whole Foods 365 website lists 3 locations with plans to open a stores at each location in 2016. The three stores are located in Los Angeles, CA, Lake Oswego, OR, and Bellevue Square, WA (1). In addition to the city names that the website listed addresses were also provided. * 2520 Glendale Blvd
Los Angeles, CA 90039 * 11 S State St
Lake Oswego, OR 97034 * 300 Bellevue Square
Bellevue, WA 98004
Using the addresses above we can learn more about the demographics and markets Whole Foods 365 hopes to cater to. To do this, the Nielson lifestyle segmentation system will be used. This system allows users to input zip codes and receive demographic information about that area, including information about lifestyle and shopping habits. After analyzing the zip codes from the three stores I found some common demographic themes. Each zip code consists of large amount of middle to upper middle class couples with no kids. These locations also have consumers who value technology and convenience. The CEO of Whole Foods 365 what’s the store to be hip and use technology saying “the right amount of technology to be useful and utilitarian” (2). The CEO also states that Whole Foods is also “an experience” and 365 will…...

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