Wegmans

In: Business and Management

Submitted By giray
Words 697
Pages 3
WEGMANS
Binlerce şirket “Müşteri kraldır.” gibi müşterilerini ilk sıraya koyan sloganlar kullanıyor. Rochester, New York merkezli Wegmans öyle değil. Wegmans’ın beyanı açık: çalışanlar önce, müşteriler sonra. Bu konu hakkında müşteriler ne düşünüyor diye sorarsanız, bayılıyorlar. Müşteriler Wegmans’dan alışveriş yapmak için rutin olarak kilometrelerce yol gidip birçok başka marketi geçiyorlar. Şirket her yıl müşterilerinden övgü mektupları alıyor. Şehirlerinde Wegmans açılmasını isteyenlerdense daha bile çok. Böyle bir tutku şirketin kuruluşu olan 1915’den beri başarılı olmasını sağladı. Özel bir şirket olarak Wegmans finansal durumunu açıklamak zorunda değil ama ulaşılabilen rakamlar etkileyici. Şirketin faaliyet kâr marjı Safeway ve Kroger gibi ulusal şirketlere kıyasla iki kat yüksek. Metre kareye düşen satış ki bu en önemli satış etkinliği belirtisidir, ortalamaya göre yüzde elli daha yüksek olduğu tahmin ediliyor. The Wall Street Journal, Wegmans için “ülkenin belki de dünyanın en iyi zinciri” demişti. Bu gibi sonuçlar her piyasada önemlidir ama market perakendesinde çok daha önemlidir. Dünyadaki en zor piyasalardan biridir. Birçok market perakendecisi, minicik bir kârı garantilemek için sürekli devam eden fiyat savaşlarıyla, sık sık işçi sorunlarıyla, yüksek işçi firesiyle ve bütün marketleri birbiriyle bir tutan bir müşteri profiliyle uğraşıyorlar. Bu sorunlar yetmezmiş gibi, Amerika’da Walmart ve benzeri büyük marketlerin halihazırda elinde olan fiyat verimliliğiyle uğraşıyorlar. Eğer siz şirketin üçüncü nesil CEO’su Danny Wegman olsaydınız,böyle acımasız rekabet ortamında Wegmans’ın işlerini nasıl devam ettirirdiniz? Kendinize ait olanı, market piyasasının dev indirimcileri arasında nasıl korurdunuz? Wegmans’ın piyasadaki en iyi çalışanları çekmesi ve onları üretken tutması için neler yapardınız?
Perakende market endüstrisinde, karşılaşılan her…...

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