Water Case and Mixi vs. Facebook

In: Business and Management

Submitted By bonnielass
Words 1789
Pages 8
HOMEWORK #1 Question 1:
a) The per capita CD sales are higher in the U.S. than in Mexico, while per capita cassette sales are lower in the U.S compared to Mexico because of the income elasticity of demand for these goods. CDs are normal goods and demand for them rises as income rises. The per capita sales of CDs are higher in the U.S. because U.S. citizens have higher income than Mexicans. On the other hand, music cassettes are considered inferior goods because of new technological advancements and as income rises, demand for them falls as people are starting to buy more modern products such as CDs. Due to income elasticity the average American consumer can afford to buy CDs rather than music cassettes, while Mexicans with their lower incomes choose cassettes over CDs.

b) A diagram for U.S. CD-market demand:
(i) Increase in the price of CDs – changes in price cause movement along the demand curve. When the price of CD increases, the quantity demanded will decrease because the Law of Demand states that price and quantity demanded are inversely related.
(ii) Rise in the ownership of CD players – CDs and CD players are complimentary goods, which means that as people own more CD players, the demand curve for CDs will shift to the right
P

D1 D

Q (iii) Fall in the price of music cassettes – CDs and music cassettes may be considered substitutes and therefore as the price of cassettes falls, more people will start buying cassettes instead of CDs and the demand curve for CDs will shift to the left
P
D D1 Q
c) A diagram for Mexican CD-market demand:
(i) Fall in advertising by music publishers such as Sony and Time Warner – advertising shapes tastes and…...

Similar Documents

Facebook Case

...International Business 10/05/2013 1. The main use of Facebook is the recreation of social connections between people. Facebook also allows its users to present themselves in an online profile, accumulate friends who can post comments on each other's pages, and view each other's profiles. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn each others' hobbies, interests, musical tastes, and romantic relationship status through the profiles. Users can also find thousands of apps and games to play with their friends. 2. Being an online platform, Facebook can operate in many different countries all over the globe. In order for them to attract users they need to be appealing in their own culture. So it’s very important for them to take into account that the world is a diverse place and find the means to be accepted in every society. Culture is also relevant when it comes to finding the right target for the ads and make sure its not offensive to an specific group of people. If they fail to treat users as unique individuals and broadcast mass commercial messages they wouldn’t lay the foundations for generating friendly and long-term commercially valuable relationships. 3. The primary difference of a social strategy and digital one is that the social strategy goes further into how people really want to connect with other people, not with a company. A business with a successful social strategy......

Words: 410 - Pages: 2

Facebook vs Twitter

...Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about all of us. Some love Twitter or Facebook more than life itself, while others merely have a passing fancy in these services. Regardless of the level of involvement, there is no denying the immense popularity of Facebook and Twitter. In July, many websites reported that basketball player Lebron James began a Twitter account just days before he announced his free agency destination. He drew 150,000 followers in 7 hours. Not to be outdone, pop sensation Lady Gaga became the first person on Facebook to reach 10 million fans. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the popularity of these social networking services does warrant implementation as a way to reach patrons. But, as I had always preferred using Facebook, was there room for Twitter at the table? As I struggled with this issue, many questions occupied my thoughts when discussing libraries and social networking. Should a library choose one over the other? What are the major differences, if any? Does one service have greater value or return on your investment? Was there an easy way to do both? In May 2010, Illinois’ Fremont Public Library, where author Curt Tagtmeier is a reference librarian, began a project that started a Facebook......

Words: 2665 - Pages: 11

Facebook Case

...Facebook: its about the money Case study Facebook that is free to join and always willbe, facebook get the money from service 1bilion subsriber, and revenue facebook enterely came from advertising. Facebook doesnt have a divverse array of hot new gadgets, a countrywide net work of brick and mortar retail outlets, or full inventory of softwere for sale; instead it has your personal information, and the information of hundreds of milions of other with facebook account. case Facebook goal is to serve advertisement that are more relavan to you than any where else on the web, but wit and without your consent can be also used againts you in other ways.facebook goal is user to share as much as data as posible, because the more facebook know about you, the more accurately it can serve relavant advertisement to you. Facebook want make more money, but company has checked past of privacy violations and misstep that raise doubts about whether it should be responsible for the personal data of hundereds of millions of people.Different low about privacy in US and EUROPE .there no law in the united states that give consumers the right to know what data company like facebook have complied.but in europe you can request facebook to turn over a report of all information it has about you. More than ever you every move, every click, on social network is being used by outside entities to assess your interestand behavior, and then pitch you an adbased on this knowledge.facebook privacy......

Words: 585 - Pages: 3

Facebook Case

...Facebook is not only a place to advertise, but also a new way to advertise. Facebook started with a social media version word of mouth marketing strategy. Even though just very few people click on Facebook ads, many advertisers are still using Facebook as one of their advertising strategies. Open Graph was a set of technologies that integrated other participating cites with Facebook. The biggest challenge for Facebook is the demands of new kinds of advertising. Facebook was a new trend of advertising. Estimated 600 million active Facebook users spend more than six and half hours a month on Facebook. Facebook advertises were frequently appeared in front of users’ eyes. Even though on average people clicked on Facebook ads only once every 2,000 times they were viewed, Facebook users become aware of the brands. When they want to buy any products, they will automatically consider the brands they saw on Facebook as one of their choices. Google is one of Facebook’s competitors. The advertising concepts of those two website are different. Facebook’s advertising is aimed at branding; Google is aimed at immediate purchase. Google is more focused on customers’ request. If a customer wants to buy a pair of shoes, when he or she typed shoes in Google, ads related to shoes will appear on top of the page. Facebook needs to remain coming up with new advertising ideas. Facebook and Google actually can work together; it will become an amazing advertising method. Customers can Google a......

Words: 263 - Pages: 2

Facebook vs Twitter

...Facebook vs. Twitter The World Wide Web (www) was opened to the public on 1993, since then on, a new platform arises, the “Social Media”. As the internet users worldwide grew significantly, so is the need of the people to get in touch, share and be connected. According to Nation, D (2014) “Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website.” It became a new lifestyle for the new generation. Facebook the most popular social networking site with more than 150 million users competes with Myspace that caters to the youth and Linkedln for the adult and professionals. The real competition for Facebook is the microblogging site, Twitter. Both Twitter, with its 6 million users and Facebook shares the same mission and some features in common yet on a different platform seems to be embarked on a collision course. The focus of this paper is to define how both of the organization adapts to a fast pace technological advancement, the similarities and differences of Facebook and Twitter and to understand how they employ strategies in decision making to cope with changes in technological and social factors. Validate the “how competitive forces shapes strategy”, according to Pearce and Robinson (2011, p.91). Facebook and the Competition ...

Words: 1195 - Pages: 5

Facebook vs Google

...1. Business model and strategic focus (discuss competitive advantage in this section) Both Facebook and Google make the vast majority of their money through advertising. This is somewhat ironic because both companies were either outright hostile or uninterested in advertising when they were first formed. Google’s cofounders actually wrote a paper warning against the “evils of advertising” and Facebook was originally designed solely as a place for friends to stay connected. After failed attempts at raising revenues, both Google and Facebook turned to advertising as a way to generate revenue. While both make the majority of their money through advertisements, they go about it in two different ways. The result of each company’s competitive advantage is the access both Google and Facebook have with a worldwide consumer base. The interesting thing, is that while the results are the same, the sources of competitive advantage for both companies are different. Facebook focus’s its business model on social media. As such, it relies on heavy volume and exposure to generate advertising revenue for its advertising base. Facebook’s Competitive Advantage is its massive base of potential consumers for advertisers. Facebook has approximately 1.4 billion user’s worldwide which is an excellent platform to sell advertising space. Google is trying to enter the social media market with Google(+). The overall success of this venture remains to be seen. As a result, its current......

Words: 1771 - Pages: 8

Facebook vs Twitter

...Facebook vs. Twitter: The Coming Facebook-Twitter Collision Introduction Over time, analysts from diverse fields have speculated on competition between a variety of social media sites. However, analysts often err in pairing up the wrong companies in that some graphical comparison data may spite one company against another even when both companies do not have much in common as far as their services and target markets are concerned. However, when it comes to Facebook and Twitter, the competition is real as both companies have a lot in common. It therefore follows that Twitter must embrace a number of business principles as well as strategies to avert a Facebook assault. Synopsis of the situation Over time, a wide range of signals between Twitter and Facebook have been witnessed with each company seemingly adopting measures aimed at locking the other out of the market. This is especially the case with the recent Facebook redesigning where a number of features have been introduced such as the one that allows celebrities as well as other public figures to communicate with their fans from all over the world. According to some industry observers, the latest measures by Facebook seem to be desperate attempts to encroach on twitter’s specialties. Perhaps by doing this, Facebook seeks to grow its market by giving fans little reason to try twitter. Key issues Some of the key issues facing twitter as Facebook seeks to flex its muscle include the lack of financial capability, much like......

Words: 869 - Pages: 4

Facebook vs. Twitter

...RUNNING HEAD: CASE 1, FACEBOOK VS. TWITTER Unit 3, Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Jennifer Sikes Professor: Dr. Sokol Date: July 25, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous nature and stellar search technology (Lacy, 2009). Another issue involves Facebook marketing Twitter, in a sense. Define the Problem The problem concluded from this case is Facebook’s burden to bear. Facebook does not permit one-way relationships with individuals. Nor does Facebook offer the capability of tracking real-time information. Facebook is threatened with losing users to a less acquainted, social networking website. Alternative Solutions ......

Words: 674 - Pages: 3

Facebook vs Twitter

...Facebook vs. Twitter Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Helen Corbett Professor: Donna DiMatteoGibson August 23, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called......

Words: 772 - Pages: 4

Tap Water vs Bottled Water

...Bottled water Vs Tap Water? Abstract This is a repot about what is better Bottled water or tap water. This report will show that for the most part there is no difference for your health but a big difference in price. So it will show that tap water is better for the most part. What is better Bottled water or Tap Water? What is better tap water or bottled water? People spend a lot of money on bottled water so some people think it’s better, but is it? All Tap and Bottled water is different so if you really want to know get the water tested. Bottled water is less regulated than tap water. Tap water is regulated by the EPA while bottled water is regulated by the FDA. The FDA tries to meet the EPA standard. Bottled water has a loophole so if it’s sold in the state it’s made then it’s not tested.[1][4] There have been some recalls of bottled water[2] Bottled water can go bad. Some of the plastic can get into the water, if you leave it outside.[4] don’t store Bottled water in hot places. Tap water will get metals in it from pipes. So if you have bad piping you may want to buy bottled water, but bottled water might not be better its tested way less,[5] so before you change to bottled water check to see if the brand is better than the Tap. Fluoride isn’t in some Bottled water. Fluoride is really good for your teeth. One of the top medical achievements of the 21st century according to the CDC. The cost of bottle water is more than Tap water. Tap water is cents for a gallon...

Words: 555 - Pages: 3

Facebook Case

...STRATHMORE UNIVERSITY TITLE: CASE STUDY OF FACEBOOK CHRISTINE ONYANGO Facebook is a social networking site that was created by Mark Zuckerberg and Eduardo Saverin in 2004 driven by the urge to connect the world and create a mirror of the real world community rather than just an online community. By that time, there were a few such sites already in existence; MySpace and Friendster. These sites would at times face technical instability and had a lot of distracting advertisements. What made the big difference for Facebook is that the founders focus on the market and customize their site depending on what they deem fit for it. (Adam Hartung, 2011) in Forbes’ blog, stated that Zack’s willingness to let the business to go wherever the market wanted it, is one of the factors that led to the rise of Facebook. Some of the things for instance include; adding the capability to upload photos and identify the people on those photos as well as “tag” your friends on pictures and videos, game applications that basically allowed people to play games and the news feed feature was a great innovation that allows people to view “news” as posted by their Facebook friends. At the start, the founders came up with a fund of $1,000 to be able to launch the site. Later on in the same year, Peter Thiel made an angel investment of $ 500,000 for 10.2% of the company. In 2005, Accel Investment made a $12.7 million venture capital investment and then joined the board. In 2006 Facebook received $27.5......

Words: 825 - Pages: 4

Facebook vs Twitter

...People have been known to say that Facebook is a medium with which you can connect with people that you went to school with and Twitter is a medium with which you can connect with people you wished you had gone to school with. While Facebook is a multi-purpose social networking platform, allowing users to chat, post photos and notes, and play games, Twitter is built around the posting of short 140 character messages, or “tweets.” Currently facebook and twitter are two of the most popular social networks in the world. This essay compares and contrasts the history, growth in user base, strengths and weaknesses of the social media giants facebook and twitter. Facebook was launched by Mark Zuckerberg, along with his college roommates, in February 2005. It was initially only intended for Harvard students, but eventually expanded to include students at other Boston colleges, Ivy League universities, and Stanford. The site gradually added support for other universities, before also becoming available to high school students. In September 2006, it became available to any users over 13. On May 17th 2012, the company went public. It was valued at $104 billion. Facebook’s user base is still growing rapidly. Facebook is used by members for a variety of purposes. It is mainly used by individuals who wish to stay connected with, or reconnect with, people that they know offline. As well as maintaining a personal profile and posting messages on their “wall,” users can upload photo albums......

Words: 883 - Pages: 4

Hot Water vs Cold Water

...phenomenon that hot water may freeze faster than cold. To precisely state what is Mpemba impact, begin with two containers of water, same in shape, and with same amounts of water. The only difference is the water temperature one is at a higher temperature than the water in the other. cool two containers, using the exact same cooling process for both containers. In some conditions at first warmer water will freeze first. It means the Mpemba effect happens. Here's the proof. Say that it takes 10 minutes to freeze the initially cooler water starts at 30°C , while the initially warmer water starts out at 70°C. Now the initially warmer water needs more cooling time to get to get down to 30°C, then it needs 10 more minutes to freeze. So since the initially warmer water has to do everything that the initially cooler water has to do, plus a little more, it will take at least a little longer. Somehow, the hot water must be able to lose its heat faster than the cold water. Evaporation- Theoretical calculations have shown that evaporation can explain the Mpemba effect if you assume that the water loses heat solely through evaporation . When the initially warmer water cools to the initial temperature of the initially cooler water, it may lose significant amounts of water to evaporation.  The reduced mass will make it easier for the water to cool and freeze.  Then the initially warmer water can freeze before the initially cooler water, but will make less ice.  Convection- Water......

Words: 530 - Pages: 3

Bottled Water vs Tap Water

...Bottled Water There are many different kinds of bottled waters for sale in this modern day. Some bottled waters are carbonated, flavored, or have added chemicals for cleaning purposes. A twenty ounce bottle of water cost’s around one or two dollars. In reference to the water bill from my parent’s house in the town of Chesaning which is in Saginaw County the cost of water is three dollars and thirty cents for one thousand gallons of municipal water (Ebenhoeh D). Not only do bottled water companies use up the earth’s water supply, they use massive amounts of plastic, and the water they sell that is supposedly cleaner and more healthy than tap water, is less healthy and has more contaminants than tap water. Bottled water is no cleaner than municipal water. In the United States bottled standards are set and regulated by the Food and Drug Administration. The Food and Drug Administration (FDA) standards for cleanliness are not as high as the regulations set for city or municipal water set by the Environmental Protection Agency (EPA). According to Lauren Posnick of the FDA, bottled water can have up to two hundred and fifty parts per million of dissolved solids and still be clean enough to sell (Posnick). Drinking water that comes through the tap is monitored through the Environmental Protection Agency, also known as the EPA. The EPA standards for water are much higher and much more thorough than the FDA. According to the EPA the FDA allows up to two hundred and......

Words: 1686 - Pages: 7

Twitter vs Facebook

...‘Discourse’ is a complicated concept that has developed numerous discourse analytical theories. Discourses are abundant throughout society. Society itself is built upon discourses. Two differing discourses social, and cultural discourses are used to discuss the differences between Twitter and Facebook in the use of branding. Depicting the “social discourse” is “Twitter vs Facebook: Which is more valuable for brands?” an article by Megan O’Neill. The opposing discourse of “culture” is portrayed through “Social Networking: Twitter vs Facebook,” a blog post by Jessica Kim. Firstly, it should be notable that there is no utter definition of discourse. The study of discourse is a vast field, and the nature of its complexity stands as enough of an explanation. On that note, this essay will attempt to define discourse in the way it has been understood. Discourse could be defined as any given theme derived from any given body of text. According to Michel Foucault (1997), discourses are “socially constructed knowledge’s of some aspect of reality” (Theo p.94). Discourses provide us with a port of reference and a way to interpret the world, allowing our knowledge to be influenced and created through certain discourses. Specific notions on a chosen topic have been constructed according to our social contexts; our knowledge of a particular object and are influenced and created through discourses. (Theo p.94) In the Foucauldian conception, Discourse is seen as “more than just a way...

Words: 1794 - Pages: 8