Walt Disney Case

In: Business and Management

Submitted By Jecka1991
Words 791
Pages 4
Case; The Walt Disney Company: The Entertainment King
The case starts with this phrase: I only hope that we never lose sight of one thing – that it was started by a mouse. This phrase was said by Walt Disney ans for him this was a important part the growth of the company. Here after am I going to analyse this case y answering three questions.
Why has Disney been successful for so long?
The main reason why Walt Disney has been so successful is the quality and type of their products and that they have had a very successful and tactful management over their creative content and resources. Walt Disney has been able to sustain superior performance, this you can see on that disney have been able to fend off the competition and manage to keep the business profitable over the long run, because you can not imitate their characters and products. The company is proteced by different barriers that helps to not being able to imitate their products. One other thing that makes Walt Disney so successful is that they have invested in the right areas that can help them produce growth and added value. They have been able to produce movies that people want to see and started the industry of animation with color and therefore been very big in their industry.
Walt Disney started with shorts, but soon went over to full length movies to manage to come further in the industry. They became famous of always doing their best and the innovative thinking the company had kept the company ahead of the others in the industry and therefore could keep on being successful. Disney started with movies, then also wnt to TV, Music an so on and they also went global. Because of the great environment within the company, all employees loved working for Walt Disney.
Even after Walt Disney died the company cotinued to try to keep the company successful. To keep this up they made new employees to dress…...

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