Vodafone Report

In: Business and Management

Submitted By Rajanaren225
Words 851
Pages 4
Introduction:
Strategic analysis of Vodafone Group PLC. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, and strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness.

Overview of the Company:
A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. Vodafone PLC Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million customers and shareholders.
Vodafone offers a wide range Products/Services, such as
• Voice Services
• Social Products
• Messaging Services
• Vodafone live
• Vodafone live! With 3G
• USB modems
• Vodafone Mobile Connect Data Cards
• Roaming Services and Other Business Services
Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988.

Vodafone Business Strategy:
Vodafone's current business strategy is to grow through geographic expansion, acquisition of new customers, retention of existing customers and increasing usage through innovations in technology. This is proving a very successful strategy, as is evident from Vodafone's UK success. Vodafone opened the UK's first cellular network on 1 January 1985. It has been the market leader since 1986; its UK networks carry over 100 million calls each week. Vodafone currently has the largest share of the UK cellular market.
Expanding Vodafone business strategy…...

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