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Unit 4 - P1

In: Business and Management

Submitted By haydenjti
Words 1038
Pages 5
What are the different types of information?
Verbal Information - The best way to comunicate but not always the most efficient. It is immediate and can solve most problems. What examples of verbal information will John Lewis look at when creating a Christmas advert?

Written Information - Can be words, diagrams, graphs and charts. Can come from a wide range of sources - newspapers, books, trade journals and government publications. What examples of written information will John Lewis look at when creating a Christmas advert?

On-Screen Information - Information may be produced on-screen. This can be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video. What examples of on-screen information will John Lewis look at when creating a Christmas advert?

Multi-Media Information - This means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data etc. An example could be a webpage with interactive guide and narration. What examples of multi-media information will John Lewis use when creating a Christmas advert?

Web-Based Information - This displays many benefits of multimedia technology. Today's fast broadband speeds allow you to stream sophisticated content to a computer anywhere in the world. This allows somebody to access this information wherever they are. This can also be accessed by smartphones. What examples of web-based information will John Lewis use when creating a Christmas advert?

What are the different purposes of information?
Reliable and valid information is essential to all businesses and organisations. Without this reliable information a business will have no idea of where it stands in its market, its financial and sales figures or how to proceed in the future. Organisations use information for a variety of purposes.

Updating knowledge - It is vital that…...

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