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Uk Bottled Water Report

In: Business and Management

Submitted By marlonpavel
Words 1892
Pages 8
Bottled Water report

Autor: Marlon- Pavel End ID:12074541

Written on the 14 – 15. 2. 2013

Contents page

1. Introduction and Background Information Page 1

2. Demand & Supply Factors

a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4

3. Elasticity or inelasticity of demand and supply related to the factors above Page 5

4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7

5. Conclusion Page 7

6. References Page 9

Introduction and Background information

This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips.

Supply and demand factors in the markets.
The economic crises
The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic crises as well. The demand for bottled water decreased. To illustrate the consequence’s, the supply and demand diagram below depicts a shifting demand graph to downwards. P D2 S1

D1 Q The dropping PDI, made people drink more tap water instead of buying expensive bottled water (Mintel, 2009).Battled water is seen as a luxury good as the substitute tab water is cheaper…...

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