Uber

In: Business and Management

Submitted By tvilela
Words 439
Pages 2
One result of Uber’s strategy has been a rise of number of people that decided to take a “taxi” (uber in this case) because of the decline in the price charged for that, which is related to the increase in the suppliers of this type of transportation (no barrier to entry anymore). In other words, Uber has created a new market (new consumers and new drivers). Therefore, in my opinion, it is not accurate to say that Uber has only created a competitive advantage related to the taxi industry, since it has created a new market in some sense.
Uber’s organizational design created a workplace revolution that changed the roles that taxi drivers used to have. The technological feature (a simple app) allowed the drivers to become their own bosses. As Professor Malone preview in his book “The Future of Work”, Uber is part of these new types of decentralized organizations that will reap the scale and knowledge efficiencies of large organizations while enabling the freedom, flexibility, and human values that drive smaller firms.

2. Uber Competitive Advantages relative to TAXI:
a. In user Experience:
i. No cash Exchange ii. The user can then rate the driver (and the driver can also rate the user) iii. “Guarantee” Supply since Uber’s platform uses algorithms and “heat maps” to estimate how many potential users may be in an area
b. In driver Experience:
i. “Guarantee” Demand because of the “heat maps” ii. Flexible working hours iii. Can earn more money by being a Uber’s driver iv. Low barrier-to-entry to start (no need of licenses or medallions)

3. Uber Competitive Disadvantages relative to TAXI:
a. In user Experience:
i. Surge Pricing, which depending on the day/area can make the ride super expensive
b. In driver Experience:
i. Uber drivers do not have traditional liability insurance like taxi drivers

4. Controversy around Regulation and Uber’s approach:…...

Similar Documents

Uber

...Uber allows you to request and pay for a ride with a just one click on your smartphone. Users rave about the app's simplicity, which makes it super easy to get a car at any time of day or night. The car comes to pick you up, and will not stop for any bystanders on the way. Challenge As Uber expanded internationally, it needed a payment gateway provider that could simplify the complexities of taking an mCommerce business international and efficiently process payments in foreign currencies. During its initial expansion into Paris, and before Braintree, Uber had to charge Parisian passengers in U.S. dollars and display Euros on-screen. This discrepancy was a large source of confusion and customer complaints, making passengers slow to adopt the new service. Uber wanted a payment gateway that was specifically created for mobile. The app needed to be consistently fast and allow users to hail a ride in just one click. Most other mobile payments software uses a web browser masked as an app. This web view approach requires more network activity, which in turn affects performance and limits merchants' ability to use rich, native interface components on mobile platforms. It was also important that the provider offered 100% data portability if Uber ever decided to switch providers. With many providers, including Authorize.net, merchants are not able to quickly retrieve their users' stored data, creating a big headache for companies, like Uber, who rely on ease of payment to......

Words: 291 - Pages: 2

Uber

...Uber Service in Vietnam Nowadays, there are not too many cars in developing countries; therefore, the citizen has to use the other transportation instead of using cars such as motorbikes, bikes, buses, and so on. Vietnam is one of the developing countries unlike America, where there are a bunch of cars and everybody can have cars by their own. Uber is an American international company headquartered in San Francisco, California. It develops markets and operates a mobile app based on transportation network also called Uber. Moreover, it does not have any cars or drivers. Its function is providing service through people who would like to make some extra money of being temporary taxi drivers. Convenience, cheapness, and newness are three things Uber makes its customer feel when using its service. Users need to have Uber app on their smartphones before enjoying its service. The app will provide the map and the location of Uber registered cars for customer. Then, both of them can take the initiative to arrange the time and the place by them own. Using Uber, people can pay cash or credit card after you reach your destination. However, this is one of the disadvantages of using Uber in Vietnam because Vietnamese people usually use cash for purchasing stuffs instead of using those complicated card. Vehicle in Uber network has various brand names such as Toyota, Mazda, Ford, and even high class Mercedes-Benz. It is suitable for young generation, who has stable income, can......

Words: 535 - Pages: 3

Uber

...Introduction Travis Kalanick is the CEO as well as one of the founders of Uber. He says, “At the beginning, this is a company that provides services. You click on the button to call a car. What is this round button? This is a button that can pick you up in eight minutes. –Uber App” Uber is a mobile application that connects passengers with drivers of vehicles for hire and ridesharing service. In 2009, this company started to provide luxury car service in San Francisco and now its market value has reached to $ 3.76 billion, operating in 35 cities around the world. In August 2014, Google Wind invested $ 258 million toward this young company for adequate reasons. This investment accounted 86% of total three million as Google venture budget. Uber revenue rose 18 % per month, and last year their staff size expended to more than 375 people. a start-up convention in New York In fact, at the start-up convention of New York in 2013, Benchmark 's Bill Gurley, as the investor of eBay and Uber, said that Uber developed more rapidly than eBay. What makes Uber expended so rapidly? Are there any secrets that we can learn from Uber? The technology strategy of Uber 1.Wow experience If you want to have a luxury experience, all you need to do is opening Uber exclusive App. you can see the black car nearby. When you make sure to order a car, you see the driver's name, photograph, telephone number and time of arrival, so that you can assess time accurately. Since credit card is bound......

Words: 2008 - Pages: 9

Uber

...2015 MGMT 5260 – Final Project Project Report Ha Luu Nguyen 213651096 Nidhi Joshi 213678271 Nomita Chennamraju 213862529 Raghvendra Bagla 213678560 Srini Venkatachalam 213678453 MGMT 5260 – Final Project Contents EXECUTIVE SUMMARY ................................................................................................... Error! Bookmark not defined. APPENDIX – 1 – BUSINESS MODEL OF UBER ................................................................................................................ 6 Purpose and scope.................................................................................................................................................... 6 Methodology and sources of information ................................................................................................................ 6 Highlights of findings and implications for value creation. ...................................................................................... 6 APPENDIX – 2 – VALUE CREATION CYCLE OF UBER ...................................................................................................... 7 Purpose and scope.................................................................................................................................................... 7 Methodology and sources of information ......................................................................................................................

Words: 6582 - Pages: 27

Uber

...Title Date Due Uber Introduction Uber is a ridesharing service company operating in international cities whose headquarters are located in San Francisco in California. The organization makes use of a mobile tablet or smartphone application to mastermind rides between riders and drivers. The essential part of the IT in this business is the empowering of operations, as well as gives a particular upper hand. Most ridesharing administrations don't run entirely from an application from a cell phone. Uber set themselves over the rest on the grounds that they found themselves able to draw in themselves in a quickly developing business sector, with quick, simple, and practical administrations that all cell phone clients can connect with themselves in. IT is additionally the empowering agent of this organization. Clients utilize this application to demand rides and track their held vehicle's area. Without the utilization of this technology, there would be no communication means between the riders and drivers. About Uber Uber’s has got objectives that target to benefit itself as the organization and the public as a whole.Uber has an objective of educating the public on what the company is and what it deals with so that they can habitually get to know that any vehicle having a mustache is Uber. Its other objective is to produce positive emotions towards Uber for being fun, protected, straightforward approach to getting places (Rempel, 7). It has a goal of making Uber the go-to......

Words: 1122 - Pages: 5

Uber Report

...Legal and Business Strategy for UBER licensing and operation issues in NCR By Abhishek Sonavane Ajeet Kumar Aditya Sharma Akshay Garg Alok Shankar Anjali Abstract This paper seeks to highlight the various aspects of the ongoing Uber case in India by tracing the development of the legal issues caused by the alleged sexual assault case that happened in NCR in December. Firstly, the paper gives a brief of Indian Taxi market, NCR region and Uber. Secondly, the paper sheds light on the incident that happened in NCR in December and the cases filed subsequently both in India and US. Thirdly, the paper describes the Uber’s response to the incident and its stance to the regulatory issues. In the fourth part we have discussed the amendment in various legal acts to bring Uber in the ambit of the law. The business strategy used by Uber is discussed in the fifth part. The paper finds its just conclusion in the sixth and the last part. 1. Introduction India is one of the fastest emerging economies in the world and the Taxi market is seeing phenomenal growth for the past 6-7 years. The Indian radio taxi market is estimated to be $9 billion and growing at 1720% annually1. The organized taxi market constitutes only 4-5% of the taxi market2 and many taxi companies are fighting for a share of this market with UBER being an important player. 1.1 UBER Uber, founded by Travis Kalanick and Garrett Camp in 2009, is an American international transportation network company......

Words: 3425 - Pages: 14

Uber Project

...To: Dr. Nguyen From: Derek Su Date: November 22, 2015 Subject: Uber Extra Credit Project What is Uber? Uber Technologies Inc. is a network orchestrator, connecting passengers with drivers. Uber manages a network of drivers and passengers through a phone app. It also provides options and varieties in the transportation service. Business Model: Step 1 (Request a cab): The first step in the business model of Uber is about creating a demand. People have a smartphone app, which lets them request a cab instantly or schedule it for some time later. Step 2 (Matching): As soon as the request is made, a notification about your details is sent to the nearest driver. Cab driver has the option to accept or reject the ride. In case he rejects, notification is sent to another driver in that area. Step 3 (Ride): Customer can track the cab when it is arriving and the ETA is also shown to the customer. The meter starts as soon as the customer sits in the cab, which can be tracked through the customer side app as well. Friendly drivers make sure that the ride is comfortable for the passenger. Step 4 (Payment & Rating): Once the ride is over, customer gets an option to rate the driver. Rating system is an important part of Uber’s business model as it lets a person know about the driver before booking a ride and helps him trust the driver. Revenue Streams: * Car rides on per km/mile basis * Surge pricing technology: Whenever the demand......

Words: 1071 - Pages: 5

Uber

...Seneca College UBER Team Short Paper #1 History Founded in 2009 the company was launched in San Francisco, providing cars for hire. Initially, they had marketed themselves as a ride sharing company to make travelling around San Francisco streets easier. It was created by entrepreneurs Travis Kalanick and Garett Camp. In a span of a few years, their Uber smartphone application revolutionized travelling around cities for millions of people around the world (Telegraph). The idea came to light when Kalanick and Camp could not hail a cab on a snowy night in Paris in 2008. They decided to solve the problem by creating an application that would be as simple as pushing a button and getting a car (Vanity Fair). Service The mobile application which is compatible on Android, iOS and Windows Phone enables riders to connect with drivers using their phones GPS capabilities. Thus, allowing both parties to know their locations and eliminating the question of when the ride will actually arrive. Payments are made through the mobile application via credit card – all in the background and completely cashless. Uber operates in 45 countries and cities from Abu Dhabi to Zurich. Furthermore, Uber offers this particular service at different levels:- UberX - which runs daily with economical cars that can seat up to four passengers and costs relatively lower than a taxi UberXL - which runs daily as well with economical cars however, it can seat up to 7 passengers. Thus, resulting in......

Words: 1412 - Pages: 6

Uber

...in the province of British Columbia, particularly in the city of Vancouver where the company, Uber, has been trying forcefully to tap into the city’s passenger transportation market. “Commercial ride sharing is an arrangement where for profit, taxi-like services are provided by private drivers, using technology like smartphone apps. GPS is used to connect drivers with people seeking transportation, and payment is made online” (TranBC, 2014). Uber is an App based company that networks passengers with drivers that transport them to their destination for a fee. UberX is Uber’s low cost option in which the company’s only requirements for drivers are to be over the age of 21, have a valid driver’s license, personal auto insurance, and a four door automobile which has had a vehicle inspection within the first 30 days of partnership with Uber (Elliott, J., 2014). The drivers also need to have a police background check done, and that’s it. These bare bone prerequisites have lead UberX to be scrutinized by the provincial and municipal governments, as well as the taxi industry. The scrutiny comes from Uber refusing to abide by the rules and regulations set out by the Passenger Transportation Board and the Insurance Corporation of British Columbia (ICBC), as they say the Passenger Transportation Act is archaic, and does not adhere to the ride sharing industry. The taxi industry feels Uber is an illegal taxi service, putting the safety of the passengers and drivers at risk, and......

Words: 2462 - Pages: 10

Uber in France

...public opinion and failed partly while expanding in France. The above mentioned company is Uber Technologies Inc. Uber is the most popular mobile ride hail company in the world. It was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco. and now operates worldwide. The service of Uber is divided into three divisions: Uber Black, UberPop and Uber Taxi. There are different rates for the different services. Uber Black was the first offered service and it was concentrated primarly to have professional drivers in middle and upper class cars driving the customers. The company then soon expanded their service and offered an inexpensive service where people can offer their own cars and driving customers (Uber Pop). In some cities Uber has regular Taxis and Taxi drivers (Uber Taxi). Unlike conventional Taxis Uber cars are not recognizable as such. Contact between customers and drivers are only possible via the smartphone app or the website. It is extremely easy to use: Once you are a registered you can not only see where your Uber-driver is, but also how long the ride is expected to be and what it will cost. First a driver or private driver will be ordered. The way will be charged with the help of GPS, so the cars has no taximeter. The payment process is omitted. The customer pays via the App and the Driver gets payed via the App. It is simply loaded at or from the Uber credit card. Uber offers its services significantly cheaper than the competition. The rates at......

Words: 1112 - Pages: 5

Uber

...offices. However, it was no other than Uber that invaded the market roughly in a period of 4 years to be worth $50 billion, as evaluated by Forbes, through integrating modern technology and life styles of people with its services. Uber became the world's largest car service by 2014 and was ranked the 48th most powerful company in America. The reasons that are believed to be behind Uber's success shall be discussed in this paper considering different factors. History It all started on a snowy night in Paris in 2008 when and Garret Camp could not get a cab and vowed to solve the problem with a brilliant app. Camp and Kalanick launched UberCab's mobile compatible application in San Francisco 2011. The company expanded throughout America until going global in 2013 with more than 300 cities in 58 countries at service. Uber does not own any cars and the drivers are not hired by Uber. Instead, Uber acts a portal between people who own cars and people who need transportation. In other words, Uber runs a logistics network that matches drivers and riders for a share of 15% per fare from the driver's account. Uber invaded an existing market with new ideas and created a field for other businesses to follow their steps in a path known as Uberification- the rise of user to user services. Recently, Uber faced disputes with taxi drivers and some governments around the world in which taxi drivers protested against the prices of reduction. However, Uber keeps on expanding and creating......

Words: 2862 - Pages: 12

Uber

...THE  UBER  PHENOMENON:   REVISITING  VALUE   To  uber,  or  not  to  uber..   Uber:  My  odyssey   My  interest  in  Uber  was  triggered  by  a  news  story   that  I  read  in  June  2014  that  menJoned  that  Uber   was  being  valued  at  $17  billion  by  VC  investors.   ¨  As  a  complete  novice  on  the  company,  in  my  iniJal   valuaJon  of  the  company,  I  viewed  it  as   ¨  ¤  An  urban,  car-­‐sharing  company   ¤  With  local  (not  global)  networking  benefits   ¤  Significant  compeJJve  advantages  (and)   ¤  A  low  capital-­‐intensity  business  model   2 Uber: Intrinsic valuation - June 8, 2014 (in US $) Global taxi market is $100 billlion currently, expected to grow 6% a year for next ten years. Terminal Value10= 793/(.08-025) = $14,418 Uber will keep 20% of the gross cab receipts as its revenues Uber's operating expenses will amount to 60% of its revenues. (Operating margin=40%) Uber will pay a tax rate of 30% on its income, increasing to 40% over the next 10 years Uber will generate $5 in incremental revenues for every dollar of incremental capital. Stable Growth (after year 10) Expected growth rate = 2.50% Cost of capital = 8% Return on capital=......

Words: 602 - Pages: 3

Uber Strategy

...| | [uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 | Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about various strategic choices the company should pursue in both the short and long-term. We will address the short-term roadblocks of government regulation as well as what future benchmarks the company should pursue to maintain its position as the leading car service app. The goal of this analysis is to provide current and potential investors with the necessary tools to assess an investment strategy in this startup. What is Uber? über [ü-bər]- being a superlative example of its kind or class Imagine you are a MBA student at work in downtown Chicago who just got off an endless two hour conference call at 5:30pm and realize that you are most likely going to be late for a midterm which starts at 6:00pm unless you can get a cab. However, you......

Words: 4745 - Pages: 19

Uber

...副标题:楷体_GB2312,四号,居中 阅后删除此文本框。 Case Analysis-Uber CONTENT Formal Case Presentation UNIVERSITY Laurentian University COURSE COMM-2036 PROFESSOR Michelle Medina Munro GROUP #1(Yunbo Bai, Yiwei Fu, Yuxiang Shen, Shuo Yang) 2015-03-16 Background Uber was founded by Travis Kalanick and Garrett Camp in 2009 in San Francisco and the app was released in the following June. The app allowed users to summon a car to pick up them where they are, and take them to the destination. In February 2014, Uber cracked the world’s largest transportation market in China. Through the expansion in large cities, under the fierce competition in the China’s taxi market, ride-hailing service provided by Uber achieves great success and obtains consumer’s loyalty while faces lots of problems respectively. Objectives Individual Objectives Uber’s chief executive officer (CEO), Travis Kalanick, aims to make Uber’s market in China surpass the United States. Corporate Objectives Looking at data of Chinese online chauffeur market in 2015, Uber only held 8.4% of the market share. Therefore, Uber still has huge upside potential to earn more market shares. In addition, Uber tries to develop various types of cars, like “People’ Uber”, “Uber Green”, and “Tesla”, which have already exited. Improving consumers’ satisfaction is also one of Uber’s objectives. Uber aims to provide safer, comforter, and......

Words: 2988 - Pages: 12

Uber

...How Uber developed in China Demand Most of the consumer group is young people, which includes graduate student and people would dream of driving themselves everyday, but still don’t have ability to buy their own car yet. This group of people always enjoys new technology things and they spread out the messages to peers soon. So more and more people get to know about Uber and want to try them. Supply In order to survive in the Chinese market, Uber’s first action was lower the price to ingratiate the citizens who are from different income levels to enjoy this car service. They offer things, for example: coupons as the gift to attract more consumers.  After a long while, the consumer is already adapted to Uber’s service, even Uber has adjust the price higher now and they do not provide discount or coupons anymore, the customers are still willing to pay and enjoy the service that Uber has provided. And, in technology aspects, Uber did a great job than other companies, like the GPS is more accurate than other car-hailing service application. Localization Another important reason that Uber have a good development in China because they are having a partnership with Baidu which provide the company a local service. Firstly, Baidu offer a local payment tool (baidu wallet) due to Chinese people don't like to use credit card, visa. And this kind of payment is quite convenient for customers. After that Baidu also provide baidu map to let Uber make a better service....

Words: 254 - Pages: 2