Tivo Case

In: Business and Management

Submitted By frances009
Words 619
Pages 3
Executive summary

Problem statement
The company did pretty well in 2003 first quarter, but the CEO, Mike Ramsay felt that the company was at its inflection point at which a corporation facing a new situation must alter the path it was on and adapt, or fall into decline. Mr Ramsay realized that they were facing a lot of changes in their ecosystem and realized the need for an alternate path. He was in a dilemma whether to go for mass markets and speed consumer adoption or for product differentiation to maintain the technology advantage.
Summary of facts
TiVo was founded by Ramsay and Barton in 1997. It was the leading provider of digital video recorder (DVR) technologies and services in US.
In addition to the prices of the recorder which the customer had to pay, TiVo also increased the subscription fee to $12.95. This would make already-expensive monthly cable bills even more daunting
In addition to the prices of the recorder which the customer had to pay, TiVo also increased the subscription fee to $12.95. This would make already-expensive monthly cable bills even more daunting
In addition to the prices of the recorder which the customer had to pay, TiVo also increased the subscription fee to $12.95. This would make already-expensive monthly cable bills even more daunting
In addition to the prices of the recorder which the customer had to pay, TiVo also increased the subscription fee to $12.95. This would make already-expensive monthly cable bills even more daunting ricing Issues
In addition to the prices of the recorder which the customer had to pay, TiVo also increased the subscription fee to $12.95. This would make already-expensive monthly cable bills even more daunting
TiVo machine with 40 to 80 hours of recording time was priced between $249 and $349. And despite the price of the recorder that the customer had to pay, TiVo also increased…...

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