The Jud

In: Other Topics

Submitted By dellieo
Words 1018
Pages 5
Geographic
Different cultures are seen as an overseas career track where seventy-five percent of Colgate-Palmolive’s $9.5 billion annual sales come from outside North America according to Human Resource Management International Digest. Colgate-Palmolive has a global expatriate population of around 300. The market for different toothbrushes and toothpaste seem to have remained steady throughout the years. Consumers are becoming more aware of dental health. They are starting to pay more attention to the products they buy for oral hygiene. According to the Colgate-Palmolive Precision Toothbrush case analysis Colgate-Palmolive has positioned itself as the number one retailer of toothbrush products in the United States utilizing its cutting-edge infrared motion analysis and technique to measure exact levels of plaque removed by its products in consumer test. The study also states that the Triple action head (of the toothbrush) removes 35% more surface plague and 100% more gum line and in-between teeth plaque than its competitors. Colgate-Palmolive has put in expensive research into developing a product that would provide its consumers with an overall total package of cleanness, safety, durability and affordable oral hygiene product. The Colgate-Palmolive precession toothbrush has proved to be top of its class of products made by Colgate.
Psychographic
The US toothbrush and toothpaste market is around $4 billion according to Market Feasibility Study web site. Within this site it states that Colgate’s share of manual toothbrushes reached 23% of the $1.5 billion in toothbrush sales. The American Dental Association recommends that consumers should change their toothbrushes at least four times a year, approximately every three months.
Demographic
The age and life-cycle stage of the precision toothbrush has been focused towards the older generation. Today more and…...

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