The Case of Value Based Communication—Epistemological and Methodological Reflections from a System Theoretical Perspective

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Volume 11, No. 3, Art. 17
September 2010

The Case of Value Based Communication—Epistemological and
Methodological Reflections from a System Theoretical Perspective
Victoria von Groddeck
Key words:

Abstract: The aim of this paper is to reflect the epistemological and methodological aspects of an


empirical research study which analyzes the phenomenon of increased value communication within

theory; form

business organizations from a system theoretical perspective in the tradition of Niklas LUHMANN.


Drawing on the theoretical term of observation it shows how a research perspective can be


developed which opens up the scope for an empirical analysis of communication practices. This

analysis; Niklas

analysis focuses on the reconstruction of these practices by first understanding how these practices


stabilize themselves and second by contrasting different practices to educe an understanding of


different forms of observation of the relevant phenomenon and of the functions of these forms.

studies; George

Thus, this approach combines system theoretical epistemology, analytical research strategies, such


as form and functional analysis, and qualitative research methods, such as narrative interviews,

system theory;

participant observation and document analysis.

value communication Table of Contents
1. System Theory and Empirical Research: Epistemological Preposition
2. The Context and Research Question of the Case Example
3. The Form of Research Observation
3.1 Organizations in the society as a "society of presences"
3.2 Values
3.3 Analytical strategy and the application of methods
4. Analyzing Value Communication: Forms and Functions
4.1 The uncertainty of heterogeneous…...

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