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In: Business and Management

Submitted By maddy0082
Words 339
Pages 2
testA Brief about Dulux

Dulux is one of the best known brand of AkzoNobel, which is the world leader in the painting Decorative Paints. Dulux is one of the best-known paint brand, available in more countries than any other. It makes paint in 26 countries on four continents: Europe, North America, Latin America and Asia.

Wherever in the world you find Dulux, you’ll find a brand that gives both the DIY user and professional painter help and inspiration to create the best possible results.

Digital Marketing Strategy of Dulux

Dulux, having its presence across the global, it tries to focus on area specific strategy. Based on the location of the user, dulux website loads the website with features and offers which attract the users for that particular region.

URL - http://www.dulux.com/

On Facebook

On Facebook, Dulux focus on region specific concepts and contests which captilizes on the use the local events, fests and social cause.

Recent Campaign

Lets Color Project - is one of their successful campaign across the world.

The Let’s Colour Project is a worldwide initiative from Dulux, Dulux Valentine, Coral, Flexa and Marshall to transform grey spaces with colourful paint. A mission to spread colour all over the world and working together with local communities across the globe, rolling up our sleeves to paint streets, houses, schools and squares.
Website URL - http://www.letscolourproject.com/

Lets Color Project On FB http://www.facebook.com/pages/Lets-Colour-India/370918713355 http://www.facebook.com/LetsColourIreland http://www.facebook.com/pages/Lets-Colour-France/337405713648 1) Dulux Paints a school in SA Video URL - http://youtu.be/bkRmpIfcA4Q

2) Documentary on Indian Lets Color Project .
Video URL - http://youtu.be/550Cvh_7QmI

Dulux Contest for India on FB - Play Holi on Facebook, with Dulux and Contests2Win…...

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