Strategic Planning of Marks and Spencer Group

In: Business and Management

Submitted By fahim002
Words 6011
Pages 25
Strategic Planning of
Marks and Spencer Group

Executive Summary:
In this report a step by step analysis of Marks and Spencer group strategic planning is presented. Mark and Spencer is one of the biggest retail company in UK and leading company producing women apparels. The report is begun with analyzing various external environment of the company that includes STEEP analysis and it helps to understand the external environment of the company. After that the report covers the business plan of the company with its strategic planning section, and how the company is able to implement its strategic planning. Whereas the focus of strategic planning is on the whole organization and the focus of the business plan is on a particular product or service.

Contents Executive Summary: 2 Introduction and Company background: 4 Task 1 5 1.1 The importance of external factors affecting Marks and Spencer Group: 5 1.2 Analyze the needs and expectations of stakeholders of Marks and Spencer Group: 7 1.3 Analyze the major changes taking place in the external environment that will affect strategy of M&S: 8 Task 2 8 2.1 Use appropriate tools to analyze the effects of current business plans 8 2.2 Review the position of M&S in its current market 9 2.3 Evaluate the competitive strengths and weaknesses of M&S 10 Task 3 10 3.1 Use modeling tools to develop strategic options for M&S 10 3.2 Develop a comparative understanding of activity from organization which competes with Marks and Spencer Group 11 3.3 Create options to form the basis of future strategy of Marks and Spencer Group 11 Task 4 12 4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of M&S 12 4.2 Develop criteria for reviewing potential options for a strategic plan of M&S. 13 4.3 Construct an agreed…...

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