Strategic Management Case

In: Business and Management

Submitted By meltemsahinyurur
Words 10956
Pages 44
Table of Contents
1.

Summary and Introduction ...................................................................................... 3

2.

Chocolate Industry ................................................................................................... 5

2.1. Understanding the landscape ................................................................................. 5
2.2. Trend ..................................................................................................................... 6
2.3. Industry Boundaries .............................................................................................. 6
2.4. Industry segmentation ........................................................................................... 7
2.5. Porter’s Five Forces ............................................................................................... 8
2.6. Industry Profitability ............................................................................................. 9
2.7. Industry Key Success Factors .............................................................................. 11
3.

Internal analysis and positioning of the firm .......................................................... 12

3.1. Resources and capabilities ................................................................................... 12
3.2. Competitive Scope................................................................................................ 18
3.3. Thornton’s Strategy: Outline ............................................................................... 21
3.4. Thornton’s profitability ....................................................................................... 21
3.5. Threats & Opportunities and Future outlook ...................................................... 22
3.6. Value Chain Analysis…...

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