Starbucks Porters Case Study

In: Business and Management

Submitted By peterpmcd
Words 937
Pages 4
Before we begin to show our analysis and delve into the depths of the work, which we researched for Starbucks.
We first need to have a clear understanding as to what the purpose of the assignment is, and also what is being asked of us. The title of the group project reads:
“International issues and evaluation of strategic options.”
Therefore we needed to focus particularly on the international issues surrounding Starbucks and also the strategic options, with which it has at its disposal. For us to successfully analyse the Starbucks case, thorough research was carried out in these areas.
A number of sources were offered for us to explore in relation to the case. We chose the following, as we believed they possessed the most relevant information.
The Financial Times, Harvard Business Review, Mc Kinsey Quarterly and we also referred to our core textbook: Exploring Corporate Strategy.
With regards to the international context surrounding Starbucks we looked at different areas, which we believed, were of the most importance e.g. what issues Starbucks faces on an international scale and also what Starbucks can do strategically to change for the benefit of the company.
We looked at the work of one theorist in particular Michael Porter and ways in which his concepts and theories could be applied to this particular case study.
We chose to adopt the infamous Porter’s Diamond as a theoretical framework for our analysis. If this model is applied to a company in the correct manner it allows for them to obtain and sustain competitive advantage over rivals as it provides them with more knowledge as to how they conduct their operations and power the business to future success. The diamond model looks at how a business can reign over rivals within every country which it operates.
There are four points to this model, in brief:
Firm Strategy, Structure…...

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