Southwest Essay Question

In: Business and Management

Submitted By evaldes05
Words 920
Pages 4
Southwest airlines: essay questions

Southwest airlines: essay questions
QUESTION 1
HOW WOULD YOU CHARACTERIZE THE U.S. AIRLINE INDUSTRY IN THE EARLY 1990’S? I would characterize the U.S. airline industry in the early 1990’s as a steak being trimmed of all its fat, the economic climate created a financial calamity of bankruptcies and collapse by major airlines, which in turn created opportunity for smaller more efficient carriers with cost advantages to enter a near oligopoly industry. The economic distress the airlines industry encountered was spawned from recession and a doubling of fuel prices during the Gulf War in 1991. Fuel, the second largest cost to the industry, an uncontrollable cost that raised havoc on this industry, unveiled unforeseen opportunities that allowed new competitors to break through barriers of entry. As a result of this economic climate new carriers were formed with more cost effective business structures and strategies. They took advantage of the cheap supply of aircrafts and personnel grounded by major carriers from 1989 to 1993. The point-to-point route system used by these start-ups were significantly more economical than the spoke-and-hub route system used by the larger carriers, this led to more efficiency to a once inefficient industry.
QUESTION 2
HOW CAN THE “ECONOMICS” OF THE AIRLINE INDUSTRY BE USED TO EXPLAIN THE PERFOMANCE OF INDIVIDUAL AIRLINES AND THE INDUSTRY AS A WHOLE? The economics of the airlines industry has several underlying factors that contribute to the performance of an individual airlines and the industry as a whole. First off a majority of its cost structure are fixed. The larges cost, people, can be controlled to an extent with layoffs and tougher concessions, but this cost reduction strategy is not exactly public relations friendly. It is also heavily reliant on fuel ,which is an uncontrollable…...

Similar Documents

Essay Questions

...Essay Questions Kristy Bazzanella Liberty University Essay Questions Assessment is a vital component in the counseling process. Use of both informal and formal assessment methods ensure that clinicians judgments are non-biased, and when utilized correctly aide in formulating of case conceptualizations and treatment plans (Whitson, 2013). The primary purpose of assessments, for the counselor, is to obtain information to effectively counsel clients. According to Whitson (2013), once all information is gained, the counselor, can “either formally or informally, diagnose the client” (p.285). It is critical that the counselor choose assessments that are both reliable and valid. The choice of assessment type and instrument will vary depending on the presenting problem, age, and cognitive and developmental state of client. Assessments will also vary according to settings. For example, the choice of assessment instruments utilized by a school counselor will differ greatly from the assessments utilized in a drug treatment or psychiatric facility. Assessments can have either a negative or positive impact on treatment planning. Counselors who use informal assessment techniques, such as unstructured interviews may find that the information gathered is not reliable and, therefore, prone to error (Whitson, 2013, p.111). Inexperienced counselors who use unstructured interviews have been observed to focus on minor issues and have failed to collect adequate......

Words: 750 - Pages: 3

Essay Question

...Essay Questions  The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions. List and explain the three levels in the hierarchy.  The three levels in the hierarchy are the base tier, the middle tier, and the top tier. Organizations in the base tier are called intuitive decision makers because they use past experience and intuition to make decisions. The middle tier organizations are called standardized decision makers because they base some decisions on business research and others are past experience. The top tier is called the visionaries because they consider research to be the foundation of any good decision. This group may also develop specific proprietary methods of research.  What is the difference between applied research and basic research? Applied research is research that has a practical problem-solving emphasis and is conducted to reveal answers to specific questions related to action, performance, or policy needs. Basic research is designed to solve problems of a theoretical nature with little direct impact on strategic or tactical decisions. Essay Questions What are the seven basic principles of the U.S. Safe Harbor Agreement? List each principles and explain what it means for companies seeking to adhere to the agreement.  The seven basic principles are 1) notice, 2) choice, 3) access, 4) security, 5) onward transfer, 6) data integrity, and 7) enforcement. Companies must notify consumers......

Words: 2687 - Pages: 11

Management Essay Questions

...this by eliminating the seven deadly wastes. These wastes are defects, overproduction, storage, unnecessary over-processing, waste of motion, unnecessary transport and handling and waiting. Focusing on small changes that reduce cost or that are cost efficient to improve both productivity and quality. 13. What are the elements of the “LADDER” approach to active listening? What will you do to be a better listener? The LADDER is a technique develop to improve listening skills. The elements are Look at the speaker, ask questions, don’t interrupt, don’t change the subject, check your emotions, and respond in an appropriate way. Performing these are the correct time are key and takes time to develop. When asking questions make sure it is for understanding the speaker better and do not violate any of the other rules by doing so. You may want to write down a question if an opportunity does not present itself so that you do not forget that question. Looking at them, asking questioning, responding to them are little things to do to indicate to the speaker that you are listening and not interrupting, not changing the subject, and checking your emotions shows you respect them. 14. A company has recently purchased equipment that, when installed, will do the work of 20 employees. Using the Lewin Change Model, how would you go about instituting successful change in such situations? The Lewin Change Model is a three step approach to change consisting of Unfreezing,......

Words: 1137 - Pages: 5

Midterm Essay Question

...Essay Question Marsha Thomason, an auditor with Dorrit CPAs, is performing a review of Mikhail Company’s inventory account. Mikhail did not have a good year and top management is under pressure to boost reported income. According to its records, the inventory balance at year end was $740,000. However, the following information was not considered when determining that amount. 1. Included in the company’s count were goods with a cost of $250,000 that the company is holding on consignment. The goods belong to Bakunin Corporation. 2. The physical count did not include goods purchased by Mikhail with a cost of $40,000 that were shipped FOB destination on December 28 and did not arrive at Mikhail’s warehouse until January 3. 3. Included in the inventory account was $17,000 of office supplies that were stored in the warehouse and were to be used by the company’s supervisors and managers during the coming year. 4. The company received an order on December 29 that was boxed and was sitting on the loading dock awaiting pick-up on December 31. The shipper picked up the goods on January 1 and delivered them on January 6. The shipping terms were FOB shipping point. The goods had a selling price of $40,000 and a cost of $30,000. The goods were not included in the count because they were sitting on the dock. 5. On December 29, Mikhail shipped goods with a selling price of $80,000 and a cost of $60,000 to Omar Sales Corporation FOB shipping point. The goods arrived on......

Words: 580 - Pages: 3

Essay Questions

...| Chapter 1 Questions | Question #7 and Question #4 | | Marylou Lee | 3/9/2014 | | 7. What do we mean by an “engaged” customer, and how does this relate to customer loyalty? The textbook states that “fully engaged customers are customers who are both satisfied and emotionally connected to a store.” (Timm, 2013) What this means is, you have to make a connection with your customers to make them want to come back to your business and product. Once you make a connection with your customers, you will create customer loyalty. The book describes customer loyalty as “a composite of three important characteristics:  It reflects overall satisfaction, low or erratic levels of satisfaction disqualify a company from earning customer loyalty, and satisfaction is necessary but not sufficient for gaining loyalty. It involves a commitment on the part of the customer to make a sustained investment in an ongoing relationship with a company. It manifests in customer behaviors, including repeat buying (or the intention to do so as needed), willingness to recommend the company to others, and a commitment to the company demonstrated by a resistance to switch to a competitor.” (Timm, 2013) As a business owner, you may think that you have a loyal customer just because that customer comes in daily but in all honest, it could just be a convenience for them to shop at your business than it being loyalty to your company. The only true way that you have customer loyalty is by......

Words: 469 - Pages: 2

Chapter 1 Essay Questions

...Chapter 1 Essay Questions: 1. Explain the relationships among the four functions of management. The four basic management functions are planning, influencing, and controlling. a. Planning involves choosing tasks that must be performed to attain organizational goals, outlining how the tasks must be performed, and indicating when they should be performed. b. Organizing-can be thought of as assigning the tasks developed under the planning function to various individuals or groups within the organization. c. Influencing is referred to as motivating, leading, directing, or actuating. d. Controlling is the management function through which managers i. Gather information that measures recent performance within the organization ii. Compare present performance to pre-established performance standards. iii. From this comparison, determine whether the organization should be modified to meet pre-established standards. These functions are interrelated because the performance of one depends on the performance of the others. For example, organizing is based on well thought out plans developed during the planning process, and influencing systems must be tailored to reflect both these plans and the organizational design used to implement them. The fourth function, controlling, involves possible modification to existing plans, organizational structure, or the motivation system used to develop a more successful effort. ...

Words: 597 - Pages: 3

Mgmt 520 - Essay Questions

...Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. | Date Taken: | | Time Spent: | | Points Received: | 100 / 100 (100%) | | Question Type: | # Of Questions: | # Correct: | Essay | 4 | N/A | | | Grade Details - All Questions | 1. | Question : | Teddy's Supplies' CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. He wants to settle the case. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddy's case that impact liability. Include in the memo your suggested "offer of settlement" to Virginia. Back up your offer using your analysis of the case against Teddy's. | | | Student Answer: | | I am writing this memo with regard to the case that has been brought against Teddy’s Supplies by Ms. Virginia Pollard, a previous employee of Teddy’s. Based on my review of the case, I have tried to determine if Teddy’s is exposed to any liability issues and also I have tried to highlight various precedent cases either for or against Teddy’s that may impact its liabilities. I would like to highlight several points where I feel that Teddy’s could be held liable by the court. Firstly, Ms. Pollard was a victim of gender......

Words: 2677 - Pages: 11

Biology Essay Questions

...Essay Questions 10/11/15 1. Directional selection occurs when one of the extreme traits of distribution is eliminated and causing a shift in the frequency. For example, the beak length of finches changed due to the food sources that were available. The finches with larger beaks survived because they were able to crack seeds that they could eat. As time went on, insects became plentiful and now finches with smaller beaks were now favored by the directional selection. Disruptive selection occurs when the average phenotype is selected against. For example, in a population of white, grey, and black rabbits if the grey rabbit dies the white and black rabbits become concentrated. 2. Populations of bacteria evolve to become resistant to antibiotics through the process of natural selection. When a population of bacteria gets exposed to any give antibiotic, most of the bacteria will die. However, if some bacteria cells have resistance due to plasmids, they will survive. They will then pass this trait to their offspring, which will be a fully resistant generation. 3. Tooth reduction is one of the major evolutionary trends that developed among major vertebrate groups that allowed for the transition from aquatic to terrestrial life. Evolution of limbs and being able to breath air are other evolutionary trends that took place. 4. The nonvascular plants and even a few vascular plants like ferns reproduce by having the sperm swim through the external environment. This......

Words: 401 - Pages: 2

Cma Essay Questions

...Package Examination Essay Questions For Practice © Copyright 2010 By Institute of Certified Management Accountants Introduction The Institute of Certified Management Accountants (ICMA) is publishing this book of practice questions with answers to help you prepare for the CMA examination. Each question is referenced to the Content Specification Outline (CSO) and the Learning Outcome Statements (LOS). These questions are actual “retired” questions from the CMA exams and are intended to supplement other study materials. These practice questions will help you test your understanding of the concepts and rules included in your CMA study materials by requiring you to apply those concepts and rules to unique and varying situations. You will encounter different scenarios and applications on your actual examination so it is essential that you understand the underlying concepts. In general, it will not be helpful to you to memorize particular questions. Essay questions appear in both Part 1 and Part 2 of the CMA exam and combine topics from the part in which they appear. No inference should be made from the lack of practice questions in any topic areas. All topic areas listed in the Content Specification for each exam part can be tested in the essay questions for that part at the difficulty levels shown. The CMA Program is a rigorous test of your skills and capabilities and requires dedication to be successful. We hope that these practice questions will be a......

Words: 12894 - Pages: 52

Essay Questions Biology

... Lesson 3 essay questions Exam # 25085400 1. Directional and disruptive selection can be compared because they both favor extreme phenotypes, they adjust to their environments over time and they both cause a shift in the distribution curve. The contrast in directional selection is the distribution curve shifts one way and only focuses on one extreme phenotype. An example of directional selection would be the gradual increase in size of the modern horse. This change occurred due to the environment changing from forest conditions to grassland conditions. The contrast in disruptive selection is the distribution curve shifts both ways and focuses on two or more phenotypes versus intermediate phenotypes. An example of disruptive selection is the British snails. They live in low-vegetation areas and in forest areas. Thrushes feed on the the snails with dark shells and no bands in the vegetation areas and they feed on the snails with the light bands in the forest areas. Therefore, these snails had to adapt to their own environment. 2. Overuse and misuse of antibiotics can cause resistant bacteria to form through natural selection. When you introduce selective pressure (antibiotics) to a bacterial infection, some of the bacteria can acquire “free” DNA from its environment. Which can mimic the antibiotics genetic make up. This causes some bacteria to create a resistant gene that can be passed to the next generation. As a......

Words: 500 - Pages: 2

The Mother of the Child in Question Essay

...The Mother of the Child in Question, written by Doris Lessing, is a short story from 1988. The story is about a social worker, named Stephen Bentley, and his attempt to persuade a Pakistani family to send their youngest daughter to a special school because she is mentally retarded. The family in question is the Khans, an immigrant family consisting of Mr. & Mrs. Khan, their son Hassan, their daughter Shireen and two older daughters whom we do not hear anything specific about in the story. Mrs. Khan, the mother, will not realize that her daughter is not a normal girl, so she does everything she can to convince the social worker, Stephen Bentley, that there is nothing wrong with her daughter. The family lives in a very poorly milieu in England. It is described as a lowly ranked social area where the hallways for example are described as urine smelling. The buildings are described as poor block buildings with many apartments where everything is grey concrete. Generally, these milieus take place in ghettos. Even though the family lives in a poor place, they still keep it clean and presentable with cramped furniture. Steven Bentley, the social worker, is the main character in the story. The story is told through his eyes, thoughts and observations. He has been assigned the case of the Khan family, and has made preparations by phoning Mr. Khan the day before he shows up. As mentioned earlier, he wants to get Shireen into a special school for mentally retarded children. Hassan...

Words: 343 - Pages: 2

Music Essay Questions

...Essay Questions #1 1 Describe the three basic types of music heard in the original scores during the silent film era and cite specific examples from The Birth of a Nation. * There are three basic types of music that can be heard in the original scores during the silent film era. These 3 type are known as adaptations, arrangements, and newly composed music or originals. Adaptations of Classical Works usually involve large action and dramatic scenes. They typically involve the borrowing of part or all of a song for the use in a film score. For example, in The Birth of a Nation, adaptations were used when an arrangement by Mozart was used for the Lincoln assassination as well as the end of the movie. Since this composition is one of seriousness and intensity, it was used to give the scenes a sense of tension and violence. Arrangements can be defined as remakes of previously composed work. In these works, a composer will borrow only the melody of a classic song and recreate it to make an entirely new sound. In The Birth of a Nation, many well-known melodies are used to emotionally connect to the audience. Tunes such as “Maryland, My Maryland” and “Dixie” are put into the film to create a lighter less dramatic feeling. New and original compositions, are defined as just that. A song with melody in which the composer writes without the help of other tunes. These are typically written specifically for the film itself. Griffith uses this type of music to create a recreate......

Words: 729 - Pages: 3

Lesson 3 Essay Questions

...Lesson 3 Essay Questions: 1. Compare and contrast directional selection and disruptive selection and provide an example of each. Both directional and disruptive selection is a type of natural selection. Natural selection is the differential survival and/or reproduction of organisms as a function of their physical attributes. (phenotype) This results in evolution over many generations. Each mode of selection alters the mean or variance of a phenotypic trait in a population or species. These distributions can be represented in bell curves. Both selection processes can be influenced by human interaction. Directional Selection occurs when an extreme phenotype at one end of a population distribution is favored over all other phenotypes and over many generations it will lead to one distinct form. An example of directional selection is resistance to antibiotics. When an antibiotic is administered a few of the bacteria survive because they are genetically resistant. The surviving bacteria will pass on this phenotype (resistance) to the next generation. Over time the bacteria will be completely resistant to the initial antibiotic. Disruptive selection is an outcome of natural selection in which both extreme phenotypes at the end of a population distribution are favored over the average phenotype. This type of selection favors polymorphism, the occurrence of two different forms in a population of the same species. It can also lead to specification and form two......

Words: 1451 - Pages: 6

Week 4 Essay Questions

...Week 4 Essay Questions Essay Question #1: What is your total budget for this project? Was the project within the budget as set forth by the board of directors? In the Microsoft Project that I have compiled it gives an estimated total budget of $2,631,468 which is $118,562 dollars less than the total approved budget for the Huntsville Project of $2,750,000 as set forth by the board of directors. This amount would be under the approved budget. Essay Question #2: What is your budget for the Planning Phase? What is the Planning Phase duration in weeks? The Budget for the Planning Phase is $283, 882. The planning phase is to be completed in 10 weeks consisting of 1,066 hours. The planning phase breaks down as followed: Task Name Fixed Cost Fixed Cost Accrual Total Cost Recruit and Train Managers $0.00 Prorated $4,608.00 Select Real Estate Consultant $0.00 Prorated $1,096.00 Create Pre-Production Plan $0.00 Prorated $3,272.00 Create Production Plan $0.00 Prorated $3,504.00 Establish Building concept $0.00 Prorated $4,312.00 Create Building Design $32,000.00 Prorated $34,568.00 Procure Site $216,000.00 Prorated $221,952.00 Select General Contractor $0.00 Prorated $1,732.00 Obtain Permits & approval $3,200.00 Prorated $7,574.00 Essay Question #3: What is your budget for the Preparation Phase? What is the Preparation Phase duration in weeks? The Budget for the Preparation Phase is $1,282,442. The planning phase is to be completed in 47 weeks consisting......

Words: 541 - Pages: 3

Fi504 Final Essay Questions

...is a powerful database system that captures all the relevant data to operate the business. The data may be stored in transactional databases or combined and integrated into an enterprise-data warehouse or series of interrelated data marts. • Business analytics toolset: A set of software tools are used to analyze data and produce reports, respond to questions posed by managers, and track the progress of the business using key indicators of performance. Managerial users and methods: Delivery platform—MIS, DSS, ESS. User interface: (TCO B) 6. You are evaluating a BI software from variety of vendors. Identify six elements of BI environment. Use your understanding of these six elements to formulate six questions to ask the vendor in order to determine how their software will interplay with your needs. (25 points) ANWER: The six elements in this business intelligence environment are as following: 1) Data from the business environment 2) Business intelligence infrastructure 3) Business analytics toolset 4) Managerial users and methods 5) Delivery platform—MIS, DSS, ESS 6) User interface Questions: 1) How flexible is your software on how it can be deployed? 2) How capable is your software in detecting and solving data quality problem? 3) What capabilities your software has that is vital to the company’s marketing strategy? 4) Will the BI user interface be fat or thin? 5) Does BI software works with the existing......

Words: 2501 - Pages: 11