Southwest Airlines Company

In: Business and Management

Submitted By easmar
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Southwest Airlines

1. Southwest Airlines is a marketing driven company. It views cars and busses as its main competition. They use less congestive airports that provide easy access to metropolitan areas. A focus on hiring and controls is implemented. Only one operating platform, the Boeing 737, is used. Costs are cut though limited flight services being offered. A chief focus for Southwest is providing quick turnaround, directing traffic swiftly through the gates. They have a commitment to offering cheap fares and frequent flights. Employees are given the freedom to make decisions, keeping a focus on customer service at all times. Employees are cross-trained, and encouraged to change jobs within the company.

Advantages Southwest Airlines has are lower costs, quicker turn-around, open and single class seating. The work environment is fun –filled with a focus on family and team and service orientation. Each agent is assigned only one flight, allowing the agent to give complete focus to ensuring the success of this flight.

2. Per Matt Hafner’s decision, ramp supervisors have the responsibility of managing two gates, in addition to ensuring that both gates are not scheduled at the same time. This could result in a possible bottleneck in the case of a schedule error or delayed flights, causing two gates to be filled at the same time. There is a maximum of 16 gates. In the event of having several delayed flights, there will not be enough gates to accommodate all flight traffic.

One problem concerning resource utilization at the Baltimore Station is that its bag sorting area has reached its capacity. This can also result in a bottleneck for the company, as it slows down the entire flight process.

As Southwest is able to turn around a jet in 15 minutes, this proves to be an efficient process. A continuous…...

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