Sodium Research

In: Other Topics

Submitted By kasmith331
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Pages 5
Sodium vs. Salt: Are our Consumers
Aware and Active?

Kelly Smith and Robert Morella
New England College of Business and Finance
MKT301 Marketing Research

Intended for: Professor Chris Weir

Table of Contents

1) Executive Summary…………………………………………………...

2) Purpose of Report……………………………………………………..

3) Methodology…………………………………………………………..

4) Findings………………………………………………………………..

5) Recommendations…………………………………………………….. 6) Appendix……………………………………………………………… a. Questionnaire…………………………………………………. b. Interviewer Instructions………………………………………. c. Locations Utilized……………………………………………..

Executive Summary

The research put forth in the following document was conducted based upon executive request on how to further promote a well-designed line of prepared soups and to determine if altering advertisement strategies would attract more consumers. In order to obtain the right results, it was determined that a simple questionnaire given to a random sample of patrons at local supermarkets would be the best route to take – ensuring no bias and no preferential selection. Questionnaires were handed out to random individuals frequenting the most popular and well-known markets: Shaw’s, Hannaford, Super Fresh and Pathmark.
**Please note, individuals were interviewed in these locations, however, other locations were verbally given as a preference for grocery shopping.

It was discovered that a majority (75%) of interviewees were not aware of the difference between sodium and salt which showed a direct correlation to healthy levels of sodium consumption: 75% did not know or were unsure of what a healthy consumption level was. A little over 81% were not aware of the importance of sodium in their diets yet a large percentage (75%) knew the potential health effects of consuming too much – namely high blood pressure. With the…...

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