Social Media Promotion

In: Business and Management

Submitted By bergerj12
Words 1699
Pages 7
Social Media Promotion
Social media used as a marketing technique is proving to be an essential and necessary tool used in today's business environment. Some of the advantages of using social media as a marketing technique include: increase in brand awareness, increase in sales revenue, increase in customer service, and increase in free marketing. Social media marketing is growing and it must be taken advantage of by business or else they will fall behind. Marketing through social media has became an integral part of the marketing plan for companies so much that 92% of marketers in 2014 believed that social media marketing played an important role in the business. The big name social media websites such as Facebook, Instagram, and Twitter are only a few of the many ways that marketers take advantage of such a growing marketplace. Although Instagram and Snapchat are on the rise in the social media world, Facebook and Twitter will be the primary focus of social media promotion for Pirates Disc Golf & Recreation. Social media marketing is being referred to as, "the next big thing" and most definitely needs to be taken advantage of (DeMers, 2014).
Facebook
Facebook provides an incredible opportunity as a social media website for business to promote and create company exposure. Business would not believe some of the ridiculous facts and statistics about Facebook usage and activity. Currently there are over 1 billion Facebook users and because of this crazy statistic Facebook's importance in marketing cannot be overlooked (Noyes, 2015). Since there are so many users on Facebook and so many businesses currently using Facebook as a marketing and advertising marketplace there is no time for Pirates Disc Golf & Recreation to sit out. The main advantages of using Facebook as a promotional technique for business are: broad target customer reach, specific target…...

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