Smart C Global Plan

In: Business and Management

Submitted By wandercla
Words 1980
Pages 8
A. Executive Summary
Oishi, the manufacturer of innovative and trend-setting snack products, offers Smart C+ as the company’s first venture into the ready-to-drink market.
This report explains the marketing plan for launching the Oishi Smart C+. In the very beginning of the report we have explained the mission and vision statement of the Oishi. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution.
This report examines that this product is initially launching in Singapore’s domestic market .The business plan aims to enter in a at least one of the potential countries that will accept the product and increase the product share at least 50% also to better understand the marketing mix that will best fit with the foreign country and meet the customer needs.
For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities, and threats. Then we have explained the purposes, benefits, and objectives of our product.
Then we have made a marketing mix strategy for our product. We have divided market into different segments. And we have decided to place the product in all the markets in Singapore especially in canteens of colleges and universities.

B. Situation Analysis I. Market Summary

i. Company Profile

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines. As of 2013 it is headed by Carlos Chan. Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii." Oishi, started in 1946 as Liwayway, was originally a family-owned corn starch repacking business.The name "Liwayway" was chosen because it reflected the optimism of the Philippines after World War II. By…...

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