Royal Caribean Cruises Case

In: Business and Management

Submitted By luismanuelec
Words 3407
Pages 14

Los hechos que se enlistan a continuación contienen la información incontrovertible mencionada en la lectura con la finalidad de plasmar las ideas principales que componen este caso de estudio. * Royal Caribbean Cruises (RCC) es la segunda empresa más grande de la industria con 40 cruceros.

Esta idea permite dimensionar el tipo de empresa en que se centra el texto para tener un mayor entendimiento del caso, para comprender las fortalezas que la han llevado hasta ahí, así como las oportunidades para llegar al primer lugar. También nos habla de que se trata de una empresa multimillonaria con la capacidad de poseer diversos cruceros.

* RC tiene 6 marcas de cruceros: Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises y CDF Croisieres de France y TUI.

Se representa una de las principales necesidades de los competidores en la industria, que consiste en tener diferentes divisiones que se enfoquen a sectores de mercado específicos, pues cada uno de ellos requiere tartos y servicios diferentes. El tener líneas enfocadas a cada sector, le permite a la empresa tener mayor participación de mercado.

* La industria de los cruceros es una industria multibillonaria global de entretenimiento y vacaciones.

Permite dimensionar el tamaño de la industria que trata el caso y las oportunidades económicas que ello representa para las empresas, lo que se ha reflejado en una creciente competencia por parte de empresas que buscan participar de esos beneficios.

* La industria está sujeta a leyes y regulaciones específicas a nivel mundial, nacional y local.

Este hecho refleja una de las principales problemáticas dentro de la industria, ya que el alto grado de reglamentación suele representar una alta inversión económica, de tiempo, esfuerzo, etc. Además representa una de las barreras de entrada…...

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