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Trends of India and China
BUS 330: Principles of Marketing
Carrie Calleja
Instructor: Anissa Upshaw
October 21, 2013

“China and India are the world’s fastest-growing major emerging markets,” (White, S. 2012). How are these two countries achieving such remarkable growth? What are the products that these two countries show interest to the youth? Population and growth have a lot to do with the development of China and India, and other countries, such as Africa. The marketing strategies that are being designed will help these areas maintain a stronger economic future. “China’s global power, which is dependent on its high levels of growth serves as a model to other developing nations,” (Kurlantzick, J. 2013). China has spent the second largest amount of money on research and development to continue to increase the amount of sale revenue for the country. “India badly needs to allow more foreign investment to boost productivity in its country,” (Gandel, S. 2013). Yes, India’s population is growing at a fast pace and will surpass China’s growth in years to come. “As populations grow, so does consumer spending,” (White, S. 2012). Increase in population puts more people out in the work force. What is the popular “product” that is growing not just in these two countries, but others as well? It’s Technology. “All the information resources of the world will become available as soon as the infrastructure to carry it arrives, but infrastructure relies on investment, typically from foreign companies,” (White, S. 2012). “Combination of youth, technology, and rising consumerism across the globe offers challenges and opportunities to companies looking for their next billion customers,” (Dover, M. and Salkowitz, R. 2011). Today’s youth promotes social media. “…a number of collaborative marketing and engagement strategies that leverage the interactive,…...

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