Research of Secret Recipe

In: Business and Management

Submitted By nanoojastudy
Words 2416
Pages 10
Table of Contents I. Introduction | ----------- | Pg. 2 | I.1). Name of Restaurant Chosen | ----------- | Pg. 2 | I.2). The Place we were visited | ----------- | Pg. 2 | I.3). Background of Secret Recipe | ----------- | Pg. 2 | II. Menu format use in the restaurant | ----------- | Pg. 4 | III. Factors affect menu pricing in restaurant and ways to reduce food cost | ----------- | Pg. 5 | IV. Management Component | ----------- | Pg. 6 | V. Conclusion | ----------- | Pg. 8 | VI. Referencing | ----------- | Pg. 10 | Included Originality Report | | | Included Presentation Slides | | |

I Introduction 1) Name of Restaurant Chosen: Secret Recipe Cakes & Café SD Bhd. 2) The Place we were visited: Secret Recipe Song Plaza 3) Background of Secret Recipe a) Secret Recipe had been established for 11 years. Start from 1997 until today, secret recipe had success and expanded about 200 outlets in Malaysia. A Malaysian, Dato Steven Sim, founded secret Recipe at 1997. It is a simple restaurant and is the only one outlet at Malaysia. The founder used the only outlet as the pilot operation to test how Malaysian peoples can accept the restaurant that are more focus on several flavors of cake. In a while, Secret Recipe started to become famous since 2000 and the founder start to franchise it with his friend. At 2001, the franchise model is workable and the franchisor opened the business option for all the franchisees that have potential to run the business. b) The Secret Recipe had been expanded to neighbor countries in a short time. To date, the business is already more than 150 outlets throughout the entire region. The franchisor started to standardize the method of operation, which is the design and the promotions. To make sure all the outlets have a standard product and a fair price among all the business.…...

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