Res/351 Worksheet for Week Three Team Assignment:

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RES/351 Worksheet for Week Three Team Assignment:
Preparing to Conduct Business Research: Part 1 Select an issue, opportunity, or problem facing a real organization of your choice. Made up organizations are not acceptable. Fill out this worksheet by answering these questions in complete sentences with citations (for both direct quotes and paraphrased material as you support your answers). The cells will expand to make room for the detail required. Please do not use bold font in your answers. | Give a short background of the issue, opportunity, or problem facing a real organization of your choice: Apple continues to lose valuable smartphone market share to Android. Apple’s market share of the smartphone dropped from 17% to 13% in the last quarter while Android continues to dominate with a 79% market share (Pimentel, 2013). One of the glaring reasons for the loss in market share is that Apple has not introduced any new innovations to the smartphone lineup for over a year (Pepitone, 2013). The competition has been able to release new products much faster than Apple. | What is your primary research question? Why has Apple’s market share dropped from 17% to 13% in the last quarter? | * What is your primary hypothesis?
If Apple implements new innovations to the future iPhone lineup, then the market share value will increase in the following quarter. | * What is your independent variable for this study? Why? * * The independent variable would be the new innovations Apple introduces to the future lineup because this is the variable Apple will have control of. * | * What is your dependent variable? Why? * * The dependent variable would be the market share value because this depends on the new innovations Apple introduces. * | * * * * * What ethical considerations would you use as it relates to the research you are…...

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