Planning & Strategy

In: Business and Management

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The Importance Strategy and Planning to an Organization

Strategic management is a process that involves managers from all levels of the organization. Top – managers, Middle Managers and First Line Managers in the formulation, implementation, and execution of strategies and strategic goals to advance the purpose of the organization. (Kinicki & Williams Pg.137)
Top management are considered to Chief Executive Officers, President, Vice President, and District Managers. Middle Management are the functional managers of the organization. The Product line managers, department managers. First line manager are Unit mangers, team leaders and or supervisors of an organization.
As planning in tails not only strategic planning performed by top Managers, but also tactical planning performed by Middle managers and operational planning performed by first line managers. Planning and Strategic management provides direction, encourages new ideas, and provides a sustainable competitive advantages.
Three Types of Goals Important to the Strategy of an Organization.
Goals are the end result of a plan, what the organization expects to accomplish of term objective. There are three types of goals important to the strategy of an organization. The first type of goal is called Strategic Goals. Strategic goals are planned by top level managers. Top level managers plan goals based on the organization objective. As in the case of Southwest top level mangers ensure that the airline is profitably, while maintain low fares and keeping passengers happy.
The second Tactical goals are planned by middle managers. These goals focus on the actions needed to achieve the strategic goals set by top level managers. In the Case of Southwest Airlines, Middle Managers maintain low cost by limiting the turnaround time between flights. Middle Managers were also lowered cost by not…...

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