Plan Estrategico

In: Business and Management

Submitted By bacherolette4666
Words 9208
Pages 37
Indice

Contenido
I. Indice 1
II. Resumen Ejecutivo 2
III. Acosta Diferently Sell & Asociados 3 Misión. 3 Visión 3 Objetivo General: 3 Nuestros Valores: 4 Reseña Histórica 5 Evolución del Mercado 6 Características del Sector Industrial 7 Análisis FODA 8
IV. Productos 9 Granola 9 Beneficios de la Granola 9
V. Estudio de Mercado 11 Objetivos del Estudio de Mercado 12 Segmentación de Mercado 12 Análisis de la Demanda 19 Benchmarking 20 Análisis de las cinco fuerzas de Porter. 21
VI. Comercialización 23 Producto 23 Características Nutricionales: 24 Cuadro Nutricional de la Granola 24 Presentación y Calidad del Producto 24 Principales Clientes 26 Canales de Distribución 27 Mercado Meta 27 Promoción y Publicidad 28 Precios 28
VII. Operaciones 30 Capacidad de Producción 30 Proveedores Principales 30 Proceso de Elaboración del Producto “GRANOLA ACOSTA” 33
VIII. Gestión y Organización 38 Funciones y Descripción del Puesto 38
IX. Plan Financiero 44
X. Anexos 50

Resumen Ejecutivo

Siendo el objetivo principal del presente estudio la creación de una microempresa de producción y comercialización de granola en la ciudad de Higuey, Provincia La Altagracia, se ha llevado a cabo el análisis de los diferentes aspectos que intervienen en esta investigación.

Luego de conocer la situación actual del sector y tener una visión clara de la actividad microempresarial, se procedió a desarrollar el estudio de mercado en el que se analiza los niveles y condiciones en que se encuentra la producción y comercialización de la granola, así como también el comportamiento de la demanda, precio y las políticas de venta. Una vez conocido los resultados y siendo estos positivos, se procedió a establecer la macro y micro localización, el tamaño e ingeniería del proyecto;…...

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