Philosophy of Marketing

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Integrating Corporate Social Responsibility with Competitive Strategy
2001 Winner
"Best MBA Paper in Corporate Citizenship"
The Center for Corporate Citizenship at Boston College by Dan O'Brien
J. Mack Robinson College of Business
Georgia State University
2
This paper is the winner of the 2001 "Best MBA Paper in Corporate Citizenship" competition, sponsored by The Center for Corporate Citizenship at Boston College. The Center annually sponsors this competition as part of an initiative to support and encourage research in the area of corporate social responsibility among MBA students and faculty in North America.
The award is offered for the best paper on corporate citizenship by an MBA student. The contest is open to full or part-time MBA students enrolled in an accredited institution of higher learning in
North America.
For his winning paper, the author received a $5,000 award and the opportunity to present it at the
2001 Academy of Management conference, the major convention of leading business management faculty. His faculty sponsor, Shaker Zahra, a professor in Georgia State University's
Department of Management, received a $1,000 honorarium.
The MBA Competition is sponsored by corporations with the hope of increasing awareness and interest about corporate social responsibility amongst the next generation of CEOs and business leaders. The corporations supporting this project are sending a message to the next generation of
CEOs that research and knowledge in this area are important to our nation's leading corporations. The 2001 sponsors were:
• CloroxINTEGRATING CORPORATE SOCIAL RESPONSIBILITY WITH COMPETITIVE STRATEGY
Much has been written on corporate social responsibility (CSR), stakeholder analysis, business strategy and competitive advantage (Maignan, Ferrell, and Hult, 1999; Kulick, 1998; Freeman 1984, Porter,
1990). Researchers…...

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