Pestle

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Submitted By shukri
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PESTLE analysis stands for "Political, Economic, Social, Technological, Legal, and Environment analysis" and it is a business measurement tool, looking at factors external to the organization. It is often used within a strategic SWOT analysis (Strengths, Weaknesses, Opportunities and Threats analysis).

In contrast to a SWOT, PESTLE encourages you to think about the wider environment and what might be happening now and in the future which will either benefit or be of disadvantage to the organization, individual, and etc. It acts as a kind of radar which picks up trends and developments in the external environment which can be used to inform longer term planning and strategy making.

P - Political factors are how and to what degree a government intervenes in the economy, for instance tax policy, employment laws, environmental regulations, trade restrictions and reform, tariffs and political stability.
E - Economic factors include economic growth, interest rates, exchange rates and the inflation rate; that is what is happening within the economy.
S - Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety, i.e. what is occurring socially in the markets in which you operate or expect to operate.
T - Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. This describes what is happening technology-wise which can impact what you do.
L - Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law; hence it’s about what is happening with changes to legislation.
E - Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as…...

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