Persuasion

In: Business and Management

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2011: HUSTLE year of the hustle
YOUR WAY TO THE TOP
BY RAMIT SETHI

Psychology of Persuasion Live Webinar with BJ Fogg, Phd Transcript

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PERSUASION

WEBINAR TRANSCRIPT

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2011: HUSTLE year of the hustle
PSYCHOLOGY OF PERSUASION
Ramit Sethi: Everybody, welcome! This is Ramit Sethi here from I Will Teach You to Be Rich and Earn 1k. We are going to get started in about 25 seconds, I’m here with BJ Fogg, just give us couple seconds to finalize our tech, and then we’ll get started. So, BJ, welcome

ethically, greasing the persuasion process, so that when we met someone he would know exactly what to say.

BJ Fogg: Thank you.

Ramit Sethi: I’m thrilled to have you here tonight. Okay, everybody! Welcome to the webcast. This is Ramit Sethi from I Will Teach You to Be Rich and BJ Fogg: Thank you, I’ve been looking forward to Earn 1k, I’m thrilled to have one of my professors, this. one of my mentors online with me, Dr. BJ Fogg, and I want to introduce him to you. BJ Fogg is a Ramit Sethi: Alright, now before we get started, Stanford Psychologist and Director of the Stanford let me just mention a couple ways that you can Persuasive Technology Lab. He is the father of the connect with BJ Fogg. BJ Fogg is on Twitter at field of Captology, also known as Computers as BJFogg. He also has a website: www.BJFogg.com Persuasive Technologies, which show how techand a newly-redesigned website for the Stanford nology has unique characteristics that allow them Psychology ofLab that he founded: www.captology.stanford.edu. Persuasion to persuade us and change our behaviors.

YOUR WAY TO THE TOP

Live Webinar with BJ Fogg, Phd Alright, BJ—I’m excited! This isn’t only about selling things by the way, it’s Transcript actually about encouraging cultural…...

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