Premium Essay

Papar

In: Business and Management

Submitted By waleed
Words 28700
Pages 115
Contents
South West Airlines 4

Goals and Objectives 5

Their Mission and Vision Statement 5

Strengths 6

Weaknesses 6

Opportunities 8

Threats 8

Analyzing company’s external environment 9

Analyzing the nature and strength of competitive forces 11

Competitive pressure stemming from bargaining power of buyer: 16

Determining whether the collective strength of the five competitive forces is conductive to good profitability: 17

Competitive pressure from seller of substitute products 18

Sign that competition from substitute is strong 19

Competitive pressure stunning from supplier bargaining power 20

PESTEL ANALYSIS 24

SCENARIO PLANNING 56

SCENARIO NO.1 58

SCENARIO NO.2 59

SCENARIO NO.3 59

SCENARIO NO.4 60

SCENARIO NO.5 60

SCENARIO NO.6 60

SCENARIO NO.7 61

SCENARIO NO.8 61

Competitors Objectives 62

Competitor's Current Strategy 63

Competitor's Resources and Capabilities 64

Competitor’s Assumptions 66

Regional Factors 67

Value chain activities: 68

Key competitive advantages: 72

Solutions: 82

Weights of Key success factors in five airlines: 86

COMPETITIVE ADVANTAGE 92

FIVE GENERIC COMPETITIVE STRATEGIES: 92

LOW COST PROVIDER STRATEGIES: 92

DIFFERENTIATION STRATEGIES: 95

BEST-COST PROVEDER STRATEGIES: 96

FOCUS (MARKET NICHE) STRATEGY: 96

STRATEGIC ALLIANCE AND PARTNERSHIP: 97

MERGER AND ACQUISITION STRATEGIES. 98

VERTICAL INTEGRATION. 98

OUTSOURSING. 98

OFFENSIVE AND DEFENSIVE STRATEGIES. 99

APPROPRIATE FUNCTIONAL AREA STRATEGIES. 100

THE IMPORTANCE OF LINKING STRATEGIES TO COMPANY VALUES AND ETHICAL STANDARDS. 100

FIRST MOVER ADVANTAGE AND DISADVANTAGES. 101

TWOS Matrix 102

Strength-Opportunity 102

Weakness-Opportunity 103

Weakness-Threat 104

Space Matrix 105

Financial Strength 106

Score 106

Average 106…...

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