In: Business and Management

Submitted By sillyking
Words 2703
Pages 11
Pack-A-Card Gift Card Packaging Company
Marriott School Of Management 2008

1 of 1

Pack-A-Card GIFT CARD PACKAGING COMPANY "The possible benefits make this proposal very tempting," mused Mr. Craig Hunt, "but how would it affect the other areas of the business?" In a recent planning meeting held in July 2008, production manager, Ms. Ching, proposed that Pack-A-Card (PAC) Gift Card Packaging Company adopt a level-production strategy for the next year. PAC's sales were seasonal and the company, therefore, produced on a seasonal basis. By switching to level production, Ms. Ching hoped that production costs could be minimized. Pack-A-Card Gift Card Packaging Company designed and manufactured a variety of gift card packages with tin boxes for large retailers and department stores. Each year PAC produced from 15 to 20 formats of gift tin boxes in a broad range of designs. Dollar sales of a particular design varied by as much as 25 to 35% from year to year depending on fashion trends, color preferences, and consumer spending patterns during the Thanksgiving and Christmas Holiday season. The manufacture of gift card packaging was a highly competitive business. The manufacturing process was relatively simple and capital requirements were not large. Because design, price, and functionality were so important to consumers, competitive pressures on smaller firms were intensified by the existence of a number of large international manufacturers. These large manufacturers had ample financial resources to employ in elaborate product development, supplier support, and advertising programs. However, since the concept of packaging a “gift card” is relatively new PAC, being one of the few early movers in this industry, was able to obtain a few design and utility patents related to packaging gift cards in tin boxes. Holding these patents gave PAC an advantage that eliminated some of…...

Similar Documents

Debit Card

...Part III: Debit Card The debit cards have been out in the market since 1960s. They helped to change the way that people used money and bank accounts. Debit cards are frequently used to pay for purchasing at stores or other locations all over the world. They are also worked by debiting money from owners’ checking accounts. For many people in the United States, debit cards have taken the place of cash and checks. However, debit cards are still a relatively new banking tool. The debit card rules has been changed over time since debit cards were out in the market. There are two main changes that attract people’s attention in recent two years. Electronic Fund Transfer Act: New Overdraft Rules According to Board of Governors of the Federal Reserve System, new rules give debit card users additional options regarding overdrafts. An overdraft usually occurs when a debit card user make a purchase but don’t have enough money in the accounts to pay for it. Banks will cover the costs when card users become overdrawn by charging a fee (Board of Governors of the Federal Reserve System [BGFRS], 2010). Banks used to automatically enroll customers in standard overdraft practices. Banks will cover customers’ transaction for a flat fee around $20 to $30 every time customers overdraw their accounts. Banks also offer an overdraft protection plan that provides a link to users’ saving accounts to cover transactions by charge less expensive fees than standard overdraft practices (BGFRS, 2010).......

Words: 1223 - Pages: 5

Credit Cards everyday life. For example, credit cards, in particular, give consumers the ability to purchase goods or services with little effort. Simply by making a phone call or opening a laptop, a product can be bought and even shipped to the front door just by entering those little raised numbers on the front of the card; just ask my friend Emily! She ordered an enormous new 70in. flat screen TV, without even needing to go into a store. The funny thing is she doesn’t watch or own a TV. Not only did the store allow somebody to fraudulently use her credit card but it also allowed the TV to be shipped to an unauthorized location. That’s the rub! Credit cards may seem great, and they are for certain things, however, there is an obvious security threat when owning one. The temptations for overspending and the high interest rates that credit card companies add create other issues that cause potential problems for consumers as well. First of all, fraud can be a cause for concern when debating whether or not to get a credit card. It is becoming easier for criminals to acquire card numbers without ever even meeting the person they stole it from, and as technology advances, they devise new and devious ways to beat the system. For example, criminals have created ways to steal card numbers with machines that Luchsinger 2 can read a card number just by standing behind a person in line at a coffee shop. There are also reports of stolen card numbers being sold on the internet. ......

Words: 704 - Pages: 3

Banpal Pack

...cyclic tends owing to the nature if the industry. With an anticipated growth with the next five odd years in the domestic demand for packaging, this industry is gearing up to adopt scientific and functional packaging. Due to low manufacturing costs, India is fast emerging as the preferred place for packaging production. To cater to the perceptive and sensitive customer of today the packaging industry is evolving in technical and scale terms so as to provide consumers with what they desire. The increasing numbers of health-conscious individuals show a preference for packed, branded products rather than the loose and unpackaged formats. India being dominated by the rural market, manufacturers are introducing low-priced goods in smaller pack sizes, which have proved to be extremely popular in smaller towns and villages. Uflex, the packaging giant has always been committed to the industry by providing technical know-how and being the trend-setter in the flexible packaging industry. Being on the edge of innovation, Uflex endeavors to be the first to come up with advanced products that cater to the changing demands of the packaging industry.  ...

Words: 556 - Pages: 3

Guess That Card

...Guess Your Card Steven Colson Prof. Latriece Tanksley MAT-104 August 6, 2013 The name of this guessing game is Guess Your Card. The purpose of this project is to employ various logical methods to figure out which cards each player possesses. The game is completed and won by the first player to correctly state what card he or she has. In this particular game setup there are 4 players, Andy, Belle, Carol and Myself. Each player picks 3 cards without looking at them, cards ranging from 1 thru 9. Andy has the cards 1, 5, and 7. Belle has the cards 5, 4, and 7. Carol has the cards 2, 4, and 6. As of right know I do not know what numbers I have in my possession. Andy draws the question card, “Do you see two (2) or more players whose cards sum to the same value?” He answers, “Yes.” Next Belle draws the question card, “Of the five (5) odd numbers, how many different odd numbers do you see?” She answers, “All of them.” Andy suddenly speaks up. "I know what I have," he says. "I have a 1, a 5, and a 7." To figure out what numbers I have in my possession, I will use the process of elimination. I know the numbers of the other players, and information given by the other players I can solve the answer of what are my card numbers. To first solve this problem, I remember that Andy said that he saw two (2) or more players whose cards sum to the same value. So knowing this I know that 2 of the players’ numbers will add up to the same sum. So I add both Belle and Carol card numbers......

Words: 528 - Pages: 3

Discover Card Rebranding

...that wishes to maximize returns on use of credit cards. 2. Adult, college-aged students who have no credit that desire to build a credit history. Geographically, we are targeting these consumers in the United States with a special emphasis in all major metropolitan areas. The timing of our campaigns will be fiscal year-long beginning in 2014. However, higher frequency bursts will be delivered to target audience members: 1. For students, we will increase frequency at the beginning of fall and spring semesters with a follow-up prior to summertime. 2. For others, we will create more frequent burst during major, celebratory holidays, and prior to summer. The vehicle selections we have chosen are thought to be the most effective in reaching our target audiences at a national level: 1. Magazines – Choose publications that are read by our audiences. For savvy adult consumers, we would advertise in business, financial, and other high end magazines. For students, we would choose outdoor, fitness, and fashion magazines. We would use a continuous strategy to maximize reach. 2. Television – We would like to see Discover Financial Services use a flighting strategy that alternates commercials in 6-8 week bursts followed by a 4-6 week hiatus. This should occur continuously throughout the 2014 fiscal year. 3. Product placement – This will be the least used vehicle, albeit a very important one. The Discover Card Orange Bowl is a perfect choice and should......

Words: 1209 - Pages: 5

The Six Pack of Flight Instruments

...The Six Pack of Flight Instruments It seems as if though cockpits of modern jets are becoming more and more intricate and complex. The have added greatly to the primary flight instruments and have filled vast amounts of space in cockpits. It is still very relevant to the aircraft for which it is designed, but lets get back to basics. Lets cut out all of the excess and focus on a few primary instruments, instruments that one would be guaranteed to find no matter the plane. These are the instruments that make up the “Six Pack” (Learn to Fly, 2013). The “Six Pack” is comprised of the six basic flight instruments that are used by pilots. These instruments are typically found in two rows of three. Going from left to right the instruments that make up the “Six Pack” are the air speed indicator, attitude indicator, altimeter, vertical speed indicator, heading indicator, and turn coordinator. These instruments are the main source of information for pilots. These instruments can be divided into two categories based off of how they work, which are static or pitot-static and gyroscopic instruments. The instruments that fall into the static category are the airspeed indicator, altimeter, and vertical speed indicator. The airspeed indicator shows the aircraft’s airspeed in knots relative to the surrounding air. This is known as true airspeed and can be very valuable information for flight planning. It is also usually just a few knots different than indicated airspeed......

Words: 1415 - Pages: 6

Smart Card

...Smart Cards for Future Healthcare Systems Secure, efficient, reliable Card-based e-health networks: cutting costs and improving care All around the world, news­ paper headlines warn about the exploding costs of health­ care. Advanced medicines and technology are boosting life expectancy. As a result, people can now look forward to living past the age of 80 – twice as long as 100 years ago. This trend, however, has the side effect of driving up healthcare costs. As people get older, they need more frequent and more expensive care, causing the price of insurance to skyrocket. Clearly, something needs to be done to contain these costs. A number of countries have implemented conventional measures aimed at saving money. One of the most basic measures is the introduction of card­based e­health net­ works, which can help reduce costs remarkably. Card for physicians and phar­ macists, and a Card Application Management System (CAMS). Patient Data Card The Patient Data Card is a PIN­protected smart card incor­ porating a microprocessor and protected by cryptographic functions. It contains adminis­ trative insurance information and entitles patients to seek medical treatment. In turn, the patients give their doctors access to their personal medical data, which is stored either on the card or in the e­health network. The card can also hold information such as elec­ tronic prescriptions. How to cut healthcare costs 1. Reduce fraud 2. Streamline administration 3. Improve communication 4...

Words: 1254 - Pages: 6


...Company Background In April 2008, six Brescia University College students: Kathryn Kielstra, Breanne MacHardy, Lynn Mockler, Tara Price, Sunali Swaminathan and Ruth-Elen Tisdale were nearing the completion of their Management and Organizational Studies Program. They were considering launching Pack-iTS, an entrepreneurial venture. Pack-iTS would be a healthy lunch preparation and delivery service, serving elementary schools within the Thames Valley District School Board in London, Ontario. The six-person partnership had$25,000 to invest, but needed to know if additional financing would be required. The Pack-iTS lunch program would provide flexibility for parents and children. Parents would select from a variety of menu options, as well as the regularity. The lunches would be prepared and assembled at a Pack-iTS facility. The lunches would then be marked with the teacher’s name and put into a container for delivery. A consideration for the partners was to position the program as a fundraising initiative, where a portion of the gross sales would be donated to the school. The main objective of Pack-iTS is to promote healthy eating habits and reduce parental stress associated with planning. According to results from a Canadian Community Health Survey, obesity rates among children and adults had increased substantially during the past 25 years. In 1979, three percent of children aged two to 17 were obese. By 2004, eight percent were obese. The partners were......

Words: 1701 - Pages: 7

Swot Analysis for S Pack

...SWOT Analysis for S Pack * Strengths S pack is a new design of backpacks that is more useful, affordable, spacious, and practical for college students than other backpack styles in today market. S Pack comes in different colors and a variety of styles that college students can have more choices. It’s designed to make with even more space than other backpacks in the market and can be carried up to any reasonable weigh. They are sectioned off into many different compartments for college student needs such as water bottle holders, headphone, phone, Mp3 player, and extra accessory storages. This product also comes with an adjustable strap on the sides where college students can fix the weight on their backs whether it’s too heavy or light. * Weaknesses Using wrong type of material can make S pack less durable and cause college students’ back pain when carrying heavy items. To prevent this, S Pack has to be made by good, strong materials to last long that college students will enjoy when carrying and using it. * Opportunities Since our marketing goal is making the highest profit we can, we will introduce our S Pack to both online and in-store markets. An online S Pack market has more opportunities. However, both markets will bring us profit. First, college students don’t have to spend time going to stores to get it. S Pack can be bought online and get it shipped within a few days. For in-store market, college students who need to purchase S-Packs right away,......

Words: 375 - Pages: 2


...ACCT 610 – Financial Accounting Dr. Mike Kinney PACK-iTS Presented By Brian Klute Analytics “On my honor, as an Aggie, I have neither given nor received unauthorized aid on this academic work.” Houston, TX July 20, 2015 Texas A&M University Analytics Program Case Analysis | Pack-Its 1. A monthly cash budget from August 2008 through July 2009. Cash budget Beginning cash Cash collections Cash available Disbursements: Asset Outflows Owner Withdrawals Cost of Goods Sold Operating expenses Ending cash Aug-08 $ 25,000 $ $ 25,000 Sep-08 $ $ 23,598 $ 23,598 Oct-08 $ 1,123 $ 58,996 $ 60,119 Nov-08 $ 14,888 $ 47,197 $ 62,085 $ $ $ Dec-08 24,439 35,398 59,837 Jan-09 $ 29,776 $ 47,197 $ 76,973 Feb-09 $ 39,327 $ 47,197 $ 86,524 $ $ $ Mar-09 48,878 47,197 96,075 $ 18,095 $ $ $ 6,905 $ - $ $ 3,600 $ 13,966 $ 4,909 $ 1,123 $ $ $ $ $ $ $ 3,600 $ 27,933 $ 6,113 $ 24,439 $ $ $ $ $ 3,600 20,950 5,511 29,776 $ $ 3,600 $ 27,933 $ 6,113 $ 39,327 $ $ 3,600 $ 27,933 $ 6,113 $ 48,878 $ $ $ $ $ 3,600 27,933 6,113 58,429 3,600 34,916 6,715 14,888 Apr-09 $ 58,429 $ 58,996 $ 117,425 May-09 $ 72,194 $ 47,197 $ 119,391 Jun-09 $ 81,745 $ 35,398 $ 117,143 $ $ $ Jul-09 87,467 87,467 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 3,320 84,147 3,600 34,916 6,715 72,194 3,600 27,933 6,113 81,745 3,600 20,950 5,126 87,467 Assumption: collect in the same month as revenue earned minus uncollectibles. Delay is the processing time for an individual check. Payments on credit included......

Words: 1845 - Pages: 8

Case Study I: Pack-Its

...Study I: Pack-iTS 1. As one of the partners, evaluate the overall feasibility of Pack-iTS * Ease of management and student satisfaction for school administration * Value for money, able to the variety of choices, and food preparation safety for individual parents * variety and taste for students * Quality based on nutritional value for packaged lunch * Offered bi-monthly for hot lunch days 2. How should Pack-iTS be positioned against the competition? Pack-iTS should position themselves against the competition by targeting the three key consumers, school parents and children. They should target the parents by illustrating the benefits of Pack-iTS pre made lunches. One of the main concerns that parents had was not being able to spend more time with their kids while trying to juggle a work and home life.  So Pack-iTS should lead with how using their service  will save parents time instead of  buying and preparing school lunches for their children. Giving them more time to spend with their kids and not having to stress about what their kids are going to eat. Pack-iTS should also stress the importance of nutrition to the parents and that pack-its is committed to making healthy meals for their kids. Pack-its only real competition is the brand name lunches offered by Kraft and Schneider’s, but these choices are less healthy options for children. They other competition would be the hot lunches that were offered by local businesses. In this case Pack-iTS......

Words: 892 - Pages: 4

Example Induction Pack

...Induction Pack Induction Pack f Table of Contents WELCOME LETTER 1 INDUCTION FORM 1 POLICY SUMMARY 1 PERSONAL DETAILS FORM 1 EMPLOYMENT MEDICAL QUESTIONNAIRE 1 EQUAL OPPORTUNITIES MONITORING FORM 1 ADDITIONAL EMPLOYMENT DISCLOSURE FORM 1 WELCOME LETTER Dear <employee>, Welcome to HJH Retail Please find enclosed an induction pack containing the following documents: - * Induction Form * Personal Details Form * Medical Questionnaire * Additional Employment Disclosure (if relevant) You will also have been provided with the following documents: - * Terms and Conditions of Employment * Job Description Please read the documents carefully and complete and sign where appropriate. When complete, please return to your manager. May I take this opportunity to welcome you to our organisation and trust you will enjoy your time working here. Yours sincerely Joanne Head of Personnel & HR INDUCTION FORM Name: ………………………………………...……. Job title: …………………………………………………… Employee number: ………………….…..….. Department: …………………………………………….. Location: …………………………………….…… Date of appointment: ……………………..………… Manager: ……………………………………....…. Activity | Inducted by | Date | Comments | Introduction to the company | Who’s who in the organisation | | | | History | | | | Products/services/markets | | | | Future plans and developments | | | | Terms and conditions of employment | Personnel......

Words: 2701 - Pages: 11

Credit Cards

...Final Draft Although there are many advantages of possessing credit cards, most Americans should not use them; because they do not use them properly to where they become liable or subject to overwhelming debt, which could damage their credit history. Personal credit card debt has doubled in the past four years and personal bankruptcies are at the highest ever, and still more Americans are spending money that they do not have. Credit cards allow and encourage individuals to buy more than budgeted, and this is obviously a situation, which is best to avoid. Knowing when it is a bad idea to use a credit card can help you to avoid adding debt to your credit card. It is no doubt that the use of credit cards have eased the rate in which people obtain goods and services, but the use of credit cards have done more damage to the finances of Americans credit card users than good. Credit cards have become a problem for most American credit card users and there are even cases that some Americans have committed suicide because of the heavy debts he or she owes the credit card companies. Should Americans continue using credit cards? The answer is definitely no as the detriment that comes with using credit cards outweighs the benefits. Credit cards are a huge convenience in everyday life, yet most people are irresponsible when using them. The convenience of possessing credit cards increase the risk of overspending because people can convince themselves to spend more than what......

Words: 1136 - Pages: 5

Tetra Pack

...Executive Summary The following marketing plan addresses the marketing of Tetra pack. A history of the company is given, objectives are established, and the internal and external environments are analyzed. Obstacles Tetra Pak could face are discussed and solutions are presented. Tetra Pak is in an industry most would consider boring, packaging. Yet somehow the company has continued to grow throughout the last 50 years. Tetra Pak now supplies packaging for a large number of major food suppliers. Tetra Pak’s designs are influenced by their Swedish heritage. Their packaging is simple yet elegant. What may seem like small changes to the untrained eye are actually revolutionary leaps for food. It is these revolutionary leaps alone that have catapulted Tetra Pak to success. In an industry full of competitors with a product that has a low switching cost, they must continue this innovation if they are to continue their growth. Tetra Pak’s strengths are innovation and brand. No one would have expected there to be so many different ways to produce a straw—no one but Tetra Pak. Now that they have built their reputation in the mind of businesses Tetra Pak can build a more sustainable competitive advantage by positioning themselves in the mind of consumers. If consumers believe Tetra Paks are superior to other cardboard boxes producers may feel the pressure to use Tetra Paks when they would use an alternative. In order to continue their growth tetra Pak needs to focus on......

Words: 1947 - Pages: 8

Product Pack

...customer appealing all at the same time. It is the high-end model for the carwash industry. This product takes 6 months to complete Vehicle Clearance: 9 feet Vehicle Width: 6 feet 2. A. Master Touch: High volume washing. Master Touch is designed with your customer’s preferences in mind. Motorists typically find the closed in sensation of tunnel washes unappealing, so Hanna responded with the sleek, open design of stainless steel, freestanding structure. B. This product will wash at high volumes and create a quality wash. Can clean 200 cars an hour. The product takes 4 months to complete Vehicle Clearance: 9 feet Vehicle Width: 5 feet 3. A. MetroWash: Packs the power and efficiency of a conveyor system into a smaller package. MetroWash can process up to 60 cars per hour and fit a building as short as 40 feet long. With quick and easy installation and low maintenance costs. Metrowash is the easiest investment you’ll make. Plus, operators appreciate how simple the system is to operate. MetroWash may be compact, but it more than makes up for that in quality. It thoroughly cleans front, back and sides of vehicles, while the soft, gentle self-cleaning cloth removes tough dirt. The textured wash material not only cleans, it polishes and shines for a finish that pleases customers and brings them back. This product takes 2 months to complete. B. MetroWash gives one of the best......

Words: 1428 - Pages: 6