Outback Steak House Case

In: Business and Management

Submitted By TheGeneral32
Words 549
Pages 3
Marcus Johnson February 12, 2016
Outback Steak House Case This case will reveal information in detailed facts about outback steakhouse and give my personal option as to how I feel the company will succeed in areas of their expansion. Outback steakhouse was one of the fastest-growing and most acclaimed restaurant chains in North America. Outback steakhouse’s principal feature strategy in the US was to emphasize on high-quality ingredients and preparation with a limited number of menu items that can appeal to a diverse array of tastes people will enjoy and try. Serving only at dinner time was the main idea of outback because simply food prepared in the morning would lose its freshness by evening. Making there dinner portions sizeable at moderate prices that can attract different customers through casual dinning but also with high attentive service. Having their restaurants in residential areas rather than downtown enforces the merits of keeping rent low, and encouraged customer and employee loyalty. With their Australian theme and appeal, outback steakhouse has truly got the respect they deserve and have develop long-term relationships for futures to come. Outback Steakhouse key elements for international expansion was a huge belief they lived by and opportunity for their suppliers. Huge Connerty, the president of Outback International believed that the approach that they are going to take is that they will franchise international operation with company-owned stores here those foreign countries so that will allows them to focus on what he believe is outback pure strength, and support operation. Looking at the geographical pattern of expansion, outback will first be in Canada, then to Hawaii, then hopefully South America and Far East Asia to develop…...

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