Online Car Renting System

In: Computers and Technology

Submitted By bonai2
Words 327
Pages 2
Online Car renting system
Literature Review
Chapter 2
Literature review

This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research.

2.1 Overview of International and Thai tourists

According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due to the flooding crisis, which abruptly halted the positive growth trend of the first half of the year (TAT, 2011).

Furthermore, the study of Euromonitor International reported that in 2011 Thailand posted strong growth in arrivals, in particular from China and Russia and received a large number of tourists from Malaysia, China and Japan. Despite the earthquake and tsunami in Japan, the…...

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