Norms

In: English and Literature

Submitted By sjlee0712
Words 834
Pages 4
Going against the Norms
Have you ever seen a six foot four inch man get into the driver side of a small vehicle? Or have you checked out a woman with amazing, toned hour glass body and thought to yourself that you look happier than her, so it does not matter what you look like? These situations and thoughts do not come and go often because that is not how we typically think. According to the new 2016 Super Bowl commercials, the two commercials that caught my attention of going against these society norms was the Mini USA campaign defying label’s, as well as the Axe Menswear deodorant during the commercial breaks. Both of these showed in different perspectives of how we could be happy without worrying about our self-image and not worry about what others think.
The Mini USA has been promoting the campaign “defying labels” since the 1950’s. When they first created the Classic Mini Coopers; cooperate owner, Sir Alec- designed the cars by flipping the engine sideways and pushing the wheels outwards to create more room in the cockpit. This creative design gave its own unique spontaneity and defied the basic norms of what a car should look like. Majority of the time, anyone who had seen a mini cooper or is discussed amongst population often label the car as “too feminine”. However, there are celebrities who were used into the commercials. The celebrities were Serena Williams, Abby Wambach, Randy Johnson, Tony Hawk, Harvey Keitel, T-Pain. They all had a testimony to share about the relation to the car they had in the past, and how much they adored the car. Some were women, and others were men. Regardless of gender bias they all had a masculine figure compared to the norms for being “too feminine”. They encouraged viewers to forget the labels of what people have referenced you as, but to do your own thing, and get the things in life you aspire for without anyone’s…...

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