Newspaper’s Editorial Readership Among Tertiary Institution.

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Submitted By wummy
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The mass media in the society is seen as the “eye” and the mouthpiece used to express feelings and at the same time protect the rights of the masses. It serves as the watchdog of the people ensuring that they are kept adequately informed of events and issues within the society. The four basic roles of mass communication identified by Lasswell (1971) are surveillance of environment, correlation of parts of the society in responding to the environment, transmission of social heritage and entertainment function. The media in carrying out its surveillance functions ensures that it keeps watch of events taking place within and outside any particular society and in the same vein keeps the public abreast of happenings within and around them.

The correlation functions include interpreting and analyzing information about the environments and prescribing due conducts in reaction to events in the society.

In transmitting social heritage, the media helps to inculcate knowledge, value and social norms from one generation to another or from members of a particular society to members of other society. The entertainment function entails creating a relaxed mood for the audience and amusing them but at the same time educating the audience.

The newspaper which is part of the mass media is a strong tool used in addressing social issues, interpreting events and ensuring that readers are informed and entertained. Newspapers come in various shapes and sizes depending on the house style of the organisation, different type faces and letterings are used to add colour and help beautify the paper so as to attract more readership. The main items found in newspapers include news stories, features, and editorials, cartoons, puzzles etc.

Most newspapers are divided into sections to help the readers easily locate their interests and such sections are: The features, foreign, women…...

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