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¿Qué es NeuroMarketing?
El Neuromarketing, es una disciplina que investiga los procesos cerebrales que no sólo estudia, si no que además explican la conducta y la forma en que las personas toman las decisiones en los diferentes campos del Marketing: Inteligencia de Mercado, diseño de productos y servicios, comunicaciones, precios, branding, posicionamiento, targeting, canales y ventas.

El neuromarketing estudia los procesos cerebrales de las personas y sus cambios durante la toma de decisiones con el fin de poder llegar a predecir la conducta del consumidor, identifica las zonas del cerebro que intervienen en el proceso de compra de un producto o selección de una marca.
El neuromarketing se puede utilizar en múltiples áreas del marketing, como por ejemplo:
• Investigación de mercados • Investigación de comportamiento de clientes

• Validación de comerciales de televisión

• Diseño de productos
• Impacto de publicidad
El neuromarketing permite predecir el comportamiento de compra del consumidor e identificar el impacto emotivo que produce mi producto o servicio, sin realizarle preguntas al consumidor (evaluando el cerebro).el consumidor. Hace parte de las neurociencias.

NEUROMARKT neuromarketing se encarga de utilizar un conjunto de herramientas neurológicas para analizar e investigar al consumidor.

NEUROCIENCIA del consumidor es la investigación académica de las personas como consumidores, desde tres perspectivas: neurociencia, psicología y marketing (Alvarez, 2011).

Los objetivos del NeuroMarketing pueden ser: * Identificar el impacto emotivo que genera mi producto, servicio, marca, canal, etc. * Predecir el comportamiento del consumidor en el momento de la compra…...

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