Premium Essay

My Own Business

In: Business and Management

Submitted By MsT1gger
Words 1330
Pages 6
Week 7 / Report 2…
My Own Business…”Yoga for Anyone”
Parkville University

This paper explores the process I took to decide what business to choose and marketing strategies of said business I want to start. I selected one in a fast-growing arena of health improvement; and I will achieve it by offering everything there is to know about Yoga. It addresses several aspects of a marketing plan from how I arrive at this possibility to applying the marketing mix in the Four P’s of product, price, promotion, and place. Finally, I describe a layout over viewing why my website will succeed throughout product life-cycle.

My Own Business: “Yoga for Anyone”
Deciding upon a business is not something I did not go into lightly or taken on a dare. I gave it much thought, would research heavily through both the use of secondary and primary research marketing methods, and then send through the rigorous trials and tribulations of product and / or service life cycle. Main thing I understood it is not as simple as choosing something I thought in terms of…if I have a passion for it, everyone should share in my passion, and it is the latest and greatest craze; therefore, I must “jump on the bandwagon” and have one as well. Although, both of these ideas have some credence in marketing, because I had to believe in what I did and be marketable, respectively, it is not as glib or easy as the aforementioned old adages imply. I took all of this into consideration when I chose a Yoga website as my new business venture.
Initially, I researched what was something that could offer with the greatest impact across several demographics, regardless of age, religion, gender, or income-bracket. This is where the health arena came into fruition, because everyone should do some type of exercise to stay in shape. Then, after secondary research into other websites similar to…...

Similar Documents

Free Essay

Living on My Own

...In the summer of 2010 leading into my junior of year of high school my mother and I had a lot of altercations. We kept having disagreements about what time I came into the house at night, me always having company, and me never cleaning up my room. My mother and I weren’t the only ones having this disagreement. I had four cousins who were having the same exact debates with their mothers, who were my aunts. My mother and Aunts all sat down and discussed the matter. They came up the solution of us having our own apartment. When they brought the idea to us five we all agreed that it were a great plan. Us having our own apartment meant that we could do what we wanted when we wanted without our mothers nagging us about every little thing. We knew we were going to have fun, but we also knew we had responsibilities that had to be taken care of. We all agreed to do our part and chip in where we were needed. It was time to prove to our mothers we were old enough and mature enough to be on our own and make the right decisions. Frenchie, Dj, Crap, Jamarcus, and I moved in on July 21, 2010. We were going to be staying in Hill Top Apartments, apartment 312. The apartment had 3 rooms, 2 bathrooms, a full kitchen, and a living area. Since Dj was the oldest he got a room to himself. Jamarcus and I shared a room and Frenchie and Crap shared the other. We had two cars amongst us, mines and Jamarcus’s. Since we were on our own we tried to save as much money as possible so we......

Words: 1555 - Pages: 7

Premium Essay

Running Own Business

...Understand what you want to get from running your own business Identify what you want to get out of running your own business. You should consider what you expect to achieve in the short term and the medium term. I hope that running my own business will be an ongoing challenge that will give me a sense of satisfaction, achievement and fulfillment. I want utilise all my talents and abilities. I desire to work with food, something I am passionate about and use my creativity to make my business stand out. I would like to gain independence and control of my own future and more power over the way that work fits into my lifestyle. In the next six months I aim to be making enough money through my business to reduce my hours at my other job to part time hopefully. I hope to achieve this level of income through supplying hampers to a number of large groups of self-catering holiday lets in North Cornwall. In the next five years I hope to find premise for café/deli and large-scale hamper production to expand the supply and distribution of hampers. I would also like to expand business to other holiday destinations. Through these developments I would like to be able to support myself solely through the income of my business. Understanding the risk factors involved in self employment Identify and briefly describe the main risks involved in self-employment. In entering in to self-employment I will be giving up steady and guaranteed employment and thus guaranteed income......

Words: 1265 - Pages: 6

Free Essay

I'Ll Pop My Own Corn

...I’ll Pop My Own Corn Movies are appealing for many reasons. They offer a welcome escape from routine existence, but why make an excursion to the theatre when all of the suitable amenities can be found at home? Movies are a great American past time. They bring people together; they thrill, chill, renew a faith in magic, reignite passions of the heart, and rejuvenate a belief in human integrity. Part of the beauty of enjoying a film is that the full experience can be appreciated without stepping outside the front door. Streaming a new release on Netflix or picking up a Redbox DVD can be a great way to decompress after the end of a long work (or school) week. Indulging in a movie from home offers entertainment without the inconvenience of freshening up post work-day. Instead of converting your outfit from day to night or morphing day-worn locks into something presentable, the easy route can be taken. Kicking off shoes and slipping into sweats are the only necessary preparations. Cozying up in the softness of a familiar sofa affords ultimate comfort for the viewer. In contrast, theatre seats are rigid and mechanical. The upholstery’s dark past is hidden by the shadows, but the sensation of sitting atop a petri-dish is ever present. Choosing a seat becomes the equivalent of a roulette game. Strangers file in through the darkness, their bulky frames on a path with destiny to obscure the views of shorter movie-goers. Seat backs morph into kick drums for young children and......

Words: 576 - Pages: 3

Premium Essay

My Own View or Reality

...My View of Reality In my journey in finding the nature of reality, I have encountered philosophers of different views. There is Parmenides who says that the real is being(one) which is permanent; on the other hand, Heraclitus says what is real is becoming which is changing. While Plato who sided with Parmenides says what is real is the world of Forms, the world that reflects our world today. However, Aristotle says that the real are matter and form. Furthermore, Levinas stresses the importance of the other as if your relationship with the other helps you fulfill your being a person. That is really true if you will live it. Another philosopher, St. Thomas Aquinas says what is real is being “that which exists” wherein his essence and existence is a participation or came from the Pure Act/ God who acted his act of existence. On the other hand, Heidegger makes a turn of these Western views of metaphysics. Heidegger claims that what is real is that the nothing which makes being possible and reality is the unfolding and keeping of Being. Thus, for Heidegger reality is whole and dynamic. This is compared to Buddhistic view of reality. Buddhism believes that reality is interdependently arising which is impermanent and no separation. Moreover, Derrida adds something. He believes that meaning is impossible for no matter how you process to signify the meaning of something, you could not really get the meaning of that something. So, what......

Words: 838 - Pages: 4

Free Essay

Why Amy Owns My Heart

...aka owner of my heart, I find it difficult to come up with the words to describe how much I miss you and how lonely the world has become without you in it. I can’t explain the amount of pain I have been in not having you. I have missed you tremendously, physically and metaphorically and truly can’t imagine feeling like this every day. I want you, I need you. The only thing I haven’t figured out is how to get back to where we were. I have talked with you many times about how much I regret not having kids. I never realized what I was missing until I found out first hand. I feel that they make the total package that is you better not worse. During that conversation we had on your back porch I was truly seeking guidance and insight on how you handled the kids with so much poise. I deeply regret if it appeared otherwise. I have told you many times that between the two of us that you are by far the luckiest for having them in your life. Remember I was as concerned as you were about entering into their lives before I was positive that we had a future. I very much thought that taking the time to make sure we were right first was the absolute correct thing to do. Now I feel 100% that it was the absolutely right thing to do. Your girls are very quickly finding a place in my heart, and from what we discussed last night they feel the same way. I feel that we work so well because we are truly complimentary in our strengths. One of the factors that weighs in on that is my lack of......

Words: 620 - Pages: 3

Premium Essay

Preiview of My Own Story

...having something dramatic happen for the better, but not my story. The year I turned fifteen was the worst year of my life. It all happened as my mother predicted when our dad got laid off of his job. The manager told him they were doing cut backs. Everyone in town knew it was because my dad caught the manager cheating on his wife. Dads a firm believer in being faithful to your wife and family. Things only got worse for me and my brother Alex. First mom got sick, then dad got beat up by loan sharks they wanted their money back a week after they gave it to him. As the months went by the loan sharks got even worse with dad, following him home, cutting his tires, they even came to the hospital. The fist darkened day was when things seemed to be going great for us finally. Dad had found a job, and mom seemed to be doing better. So dad took us out for dinner and a movie. It was great, but while we were on our way to the hospital a dark car stopped in front of us causing us to hit the car from behind. My father was frantic trying to see if we were all okay, but what was more horrifying then the wreck was what happened after. The men in the car ahead of us got out and came to dads side of the car, they pulled him out and started beating him. It was scary to see the things they did, but dad did get away for a bit... “Sam drive away now....leave.” He screamed as they chased him back towards the car. I could never forget the night my father was shot in front of me. After that......

Words: 4630 - Pages: 19

Premium Essay

Own Business

...Trichological Society) . Alopecia Areata is defined as localized individual patches affecting some regions of skin scalp beard and other hair of the skin and sometimes may result in the loss of complete hair of the scalp (B Stevens FTTS -Orthodox Hair-sciences - The Trichological Society)and other body hair studies has revealed that , A Areata follows, sudden prolonged and excessive stress, incidence of crises such as the loss of beloved ones damaging the autonomic nervous system interfering with the scheme of hair growth (B Stevens FTTS -Orthodox Hair-sciences - The Trichological Society). Kamal Agha project manager of the Highland contracting company Beirut In December 2012 stated that after an economic crisis at his business followed by the death of a family member, and in the fell clutch of solid stress state, Alopecia Areata invaded his scalp. Kamal stated that it happened 15 days after his crises when he realized the sudden thinning of hair in the front right side of his scalp and soon extended toward the back of his head. In 2 weeks it was obvious that it is much more than normal hair loss. Wide duplication of the infected patch size alarmed him to consult a specialist who checked it by magnifier and precipitately prescribed his case and assured that he has been infected with A Areata and that he needs immediate treatment to cure before it’s too late for the hair to regrow. The specialist claimed that the main cause for his infection was the extreme......

Words: 2808 - Pages: 12

Premium Essay

Funding Yor Own Business

...- 1304B - 23 Funding Your Own Business The importance of an investment banker is what they do. They are important due to the fact that they are of services that offer to the economy. They offer advice for economic dealings, for example, acquisitions and mergers for businesses. When a business retails new securities in order to increase funds, the representative has the responsibility to the actual buyer for these securities. The investment banker in turn would purchase securities from business and arrange a speedy resell of the securities to the investor’s bankers in order to, investigate research, analyze, distribute and underwrite. Typically, an investment banker will perform all of these functions, although some investment bankers are experts in certain areas. Investment banking assist in businesses with raising monies. It offers investment opportunities to the person or group of people. Most of the businesses develop consultative services from the investment banker in regards to mergers, divestiture and acquisitions. Additionally, due to the importance of the roles that are played of investment banker, the commercial banks do not execute these roles. (Morrison A. 1997). A stock market is an open market that trades the businesses stock or shares. The stock markets function is where the businesses can raise monies for their business by allotting shares to the investor. Furthermore, whereas the investor can buy or sell these shares. Business in turn will benefit from......

Words: 889 - Pages: 4

Free Essay

My Own Cv

...state with a 97.4 % in 2002. Work Experience * 7/2007 : I attended clinical practice for pharmacist ( Banha Teaching Hospitals) *1/2008- 6/2008 : Research & Development department in Medical Union Pharmaceuticals ( drug design & formulation ) my career in this department was basically devoted for researche and and development of New formulation and drug delivery system with higher availability using different formulation excipients as AVICEL trade mark and others *7/2008-7/ 2009 : Suez Canal University Hospitals in Ismailia ( clinical pharmacist ) *2009 – to present : Ministry of health , pharmacy licensing and inspection in Mansoura Additional Information *preparing for Board of Pharmacotherapy Specialist(BPS) since 2012 and received the approval notification for attending fall examination of 2014 ( October 2014) , approval can be forwarded to you upon request . *Meanwhile I attended preparatory online courses serves my study as follow : - Fundamentals of Clinical Trials(2/2014): Accredited by Harvard University Verify the authenticity of this certificate at - United States Health Policy (7/2014): Accredited by Harvard University Verify the authenticity of......

Words: 367 - Pages: 2

Free Essay

Following My Own Happiness or Following My Parents

...a feeling wherein it seemed that my heart is jumping up and down. Asking myself, am I in love? But then because of my immaturity, I disregard my parents’ advice. I let myself being close to him and unfortunately, in the end I got dumped and left alone full of pain and all I can do is to cry. I think this is usual to us in our adolescence days. There really comes a time wherein what we want is contradicting to our parents’ wants for us and because of this we feel that we are deprive of our freedom to choose. I can still remember the days when I was courted by someone for almost three years. Everyday my parents always gave me advice on this thing. There came a point that we quarrel because I get irritated because they keep on advising me. But, then I never answered him because it seems I felt it is not yet the right time for me to be committed to someone. I said that let’s just be happy on what we are now, I thought he understands me but then just right after my 18th birthday, he texted me and said that he needed space and he just go away explaining nothing. In that way I ended up hating him. This experience was the most regretful in my 18 years of existence, for not following my parents. I am not the only one who was hurt but also my parents who wants nothing but the best for me. I disappointed them; and even if I disobey them they are still the one whom I can lean on. Well, after that incident, I just realized that if only I followed my parents’ advice, not to be close......

Words: 431 - Pages: 2

Free Essay

Ecological Model and My Own Development

...The Ecological Model and My Own Development David O Cook Liberty University Counseling 620 April 12, 2015 Abstract According to McWhirter (2013), “Bronfenbrenner’s (1994) ecological model rests on the thesis that humans develop and grow within the context of a number of reciprocal systems” (p. 21). The theory presents that adolescence’s development is effected by everything in their surroundings. This paper will address the different systems that divide the ecological systems theory and how they have affected my own development through my life. Microsystem The first level discussed in the ecological theory will be the microsystem. This is the part that is closest around the person and is especially important to development because there is direct contact to the person (McWhirter et al, 2013). Example of the system would be a home environment, work place and school. This microsystem would include family members, other peers and direct caregivers. These relationships that are in this system can be viewed as reciprocal in direction. The interactions in the relationships are made up of reactions on both sides. These actions of the person are influenced by how they are treated in the relationship. This could be looked at as the most influential system in the theory. The microsystem in my own development would consist mostly of my family in the home environment. In my early life I was around four older brothers and two older...

Words: 1035 - Pages: 5

Free Essay

My Own Creation

...battle plans over enemy lines and when Navy ships instructed their fleets from shore to shore. Wireless proved so valuable as a secure communications medium many businesses and schools thought it could expand their computing arena by expanding their wired local area networks (LAN) using wireless LANs. The first wireless LAN came together in 1971 when networking technologies met radio communications at the University of Hawaii as a research project called ALOHNET. The bi-directional star topology of the system included seven computers deployed over four islands to communicate with the central computer on the Oahu Island without using phone lines. And so, wireless technology, as we know it, began its journey into every house, classroom, and business around the world. * Digital wireless and cellular communications can trace its roots to a series of discoveries and innovation in the mid to late 1940’s. Though, the argument could be made that its roots reach as far back as the original discovery on February 22,1880 by Alexander Graham Bell and his cousin Charles Bell when they communicated over the Photophone. This device transmitted voice over a light beam. A person's voice projected through a glass test tube toward a thin mirror which acted as a transmitter. Acoustical vibrations caused by the voice produced like or sympathetic vibrations in the mirror. From the time of Graham Bell’s discoveries on through the nineteen thirties, various technological breakthroughs......

Words: 6344 - Pages: 26

Free Essay

My Own Leadersgip

...University of Phoenix Nursing 587/Leadership and Management in Nursing and Healthcare Marcia Lyles, MSN, EDD, PhD. January 5, 2006 Personal Leadership Development Plan It has been my experience that health care professionals as well as consumers are becoming more verbal about the inadequacies of the health care system. It is clear that improvement is necessary. There are many roads to improvement of the system, one of which is the proper use of the Advance Nurse Practitioner. With this role properly developed, the Advanced Nurse Practitioner can effect many changes both in and out of the hospital setting. It is for this reason that I chose to advance my practice as a nurse. As an advanced practice clinician, I will be able to make a difference in the community by contributing to the enlargement of the primary care workforce to meet the population’s primary care needs. Within the next five years, I view myself in an advanced practice role, that of a Nurse Practitioner serving the adult population in an outpatient clinical setting. As an advanced practice clinician and leader, my efforts will be directed at ensuring that effective health care is provided to the patients that will result in improved quality and health outcomes. At the local level, I will have a strong influence on my team in my area of clinical practice. This involves identifying the steps required to develop excellence in care for a group of patients such as skilled assessments, research-based......

Words: 1400 - Pages: 6

Premium Essay

Evaluating My Own Ability

...Becoming an Effective Leader Understanding my own ability to fulfil key responsibilities of the leadership role. 1.1 Evaluating my own ability: Before deciding which indicative leadership styles are best suited in different situations with different people, one must understand the key responsibilities of the leadership role in terms of influencing real change and a paradigm shift within the environment in which they operate. Whereas managers are in the main operationally driven and transactional, both essential attributes in providing business consistency, effective leaders are transformational in so far as they focus on people by providing inspiration, motivation and influencing as they go. Managers will focus on doing things right by following the rules through planning, organising, exercising control and directing operations. Leaders on the other hand will focus on doing the right thing by applying less rigidity, influencing people to be more participative and provide meaningful input, thus helping the individual build and grow in confidence. This can only work when the leader is willing to delegate and allow the team to be part of the decision making process. In my own role I’ve had to learn through time that showing empathy and listening to gain trust and build rapport with employees in my teams are the cornerstones. My modus operandi was always based on nurturing these two vital ingredients in order to bring those capable of delivering the objectives and......

Words: 711 - Pages: 3

Free Essay

My Own Words

...The two items I picked to experiment was spreading my belongings so as to occupy too much space and standing and talking with other people and not occupying too much space. In my algebra class, 3 of us sit at a table, with just enough personal space for our textbooks and notebooks. When I arrived to class, the other two people were already at the table, they are a brother and sister. I haven’t spoke too much with them because the class just started 3 weeks ago and with lecture going on, there isn’t much time to talk. After I sat down, I pulled my textbook, notebook and calculator out and placed them on the table. As the lecture started, I appeared to be writing notes in my notebook and reading from the textbook. As I did this, I intentionally moved them out to occupy more of the space from the guy sitting next to me. I noticed as I moved them inch by inch, he would move his items back away inch by inch, giving me more space. Over the next hour, I did this more and more, until I occupied at least half of his space. He occasionally started throwing me dirty looks, but didn’t say much. I could tell he was getting irritated. As I moved my items another couple inches towards him, he finally asked me what my problem was. I said sorry and that I didn’t realize my books were so far in his area. He said that he wondered how I couldn’t of noticed that, he was getting squished. I then explained the experiment to him, and he laughed and said that he was really starting to get pissed off...

Words: 295 - Pages: 2