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In: Business and Management

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MANAGERIAL COMMUNICATION

BCOM 5200

Spring 2013

Professor: Dr. Cynthia C. Barnes, Professor
Office: GB 252, voice mail: 880-8049
E-mail: Cynthia.Barnes@Lamar.Edu
Blackboard
Address: http://luonline.blackboard.com Office Hours: 11:45 – 12:30, 4:00 – 5:00 TTH (other times by appointment)

COURSE DESCRIPTION

This course focuses on communication for managers and the activities they perform. The management topics of communication strategy, communication technology, effective business writing (including memos, letters, and analytical reports), nonverbal communication, and formal oral presentations will be emphasized.

The course will focus primarily on written communication. Several practical writing assignments will be given and each student will be required to give an oral presentation using PowerPoint presentation software.

COURSE TEXTBOOK

Geraldine Hynes, MANAGERIAL COMMUNICATION STRATEGIES AND APPLICATIONS, 5th edition, McGraw-Hill Irwin Publishers, 2011.

To cite your secondary sources accurately for the report, you must either purchase an APA Reference Style book or download my handout (on Blackboard) describing and illustrating the APA Reference Style.

882-E Scantron sheets are needed for exams.

COURSE OBJECTIVES

1. To understand that effective management is dependent on excellent communication skills.

2. To learn the communication skills and activities that are required for managers at all levels of management. 3. To learn the correct strategy in writing business memos and letters. 4. To learn how to conduct effective secondary research. 5. To learn how to organize and write an analytical business report following effective report writing principles. 6. To improve your oral presentation skills by…...

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