Multicultural Organization: a Case Study of Lg (Life’s Good)

In: Business and Management

Submitted By pallvivadehra21
Words 2242
Pages 9
Multicultural Organization: A Case Study of LG (Life’s Good)

By: Prof Pallvi Vadehra

Visiting Faculty (IHRM, HRM, OD)

Introduction of Problem

India has attracted a lot of foreign multinationals to invest via joint ventures or wholly owned Subsidiary here. With an increasing number and size of these ventures, it has been routinely seen that Indian Organizations tend to adapt the management models of foreign collaborations. This has created tensions and conflict in relationships sometimes. There are lots of big names in market like Procter and Gamble, Godrej, LG Electronics with CK Birla; Toyota with DCM. This tension is created due to dealing with two different cultural people, unsatisfactory corporate structure, management systems, employee oriented modes of management and the way companies were tackling the change in Organizations.

The Background of LGEIL:

Established in 1997, LG Electronics India Pvt. Ltd. is a wholly owned subsidiary of LG Electronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products. LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB).

The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of 4 and 1/2 months with the commencement of operations in May 1997. LG…...

Similar Documents

Consultancy Development Organization Case Study

...CONSULTANCY DEVELOPMENT ORGANIZATION The decision-maker in the case, Rohit Sharma, the director of Consultancy Development Organization (CDO), a not-for-profit organization that helps develop the consultancy profession in India, needs to respond to CDO’s poor morale and specifically to the January 4th incident with Mukesh Kumar, the deputy director of projects. Sharma’s encounter with Kumar was the latest in a series of frustrating experiences that Sharma has faced since joining CDO in October 2007. Sharma needs to decide his next steps: whether to resign from CDO or to continue trying to improve the situation at CDO. The issue is what Sharma should do; the challenge is how to achieve it. ASSIGNMENT QUESTIONS 1. Analyze what has happened to date at CDO. Has Sharma missed opportunities to manage the situation? Consultancy Development Organization had been poorly managed prior to Sharma. The employees were not motivated to work or put effort into their duties. No motivation leads CDO to poor quality of performance. Sharma attempted to go a conference to improve, or get ideas from other consulting companies. He attempted but wasn’t able to get the government approval. Since the company isn’t performing properly he should micromanage to make sure everything gets done. When employees are aware of his management style they will get their work done. He has missed opportunities to manage the situation by just walking out the door without saying a word he is not being a......

Words: 628 - Pages: 3

Health Organization Case Study: Unitedhealth Group

...Health Organization Case Study: United Healthcare Many selections of healthcare plans are available for consumers to choose from to match their own personal needs, preferences and budget. The health care system is most often complex, inconsistent and costly. To maintain and improve the business, healthcare organizations are continuously innovative and evolving to meet the demands of consumers. The purpose of this paper is to discuss a case study of UnitedHealthcare Group, what they are about, their network and resource management, their view on nursing and how they satisfy their patients. About United Healthcare The largest for profit healthcare carrier in the United States (US) is UnitedHealth Group, the parent of UnitedHealthcare. Headquartered in Minnetonka, Minnesota, UnitedHealth Group is a diversified managed health care company founded in 1977 and ranking #17 in the top 500 companies in the US, according to Fortune magazine. UnitedHealth Group has a total workforce of approximately 150,000 in the 50 US states and 20 other countries and serves more than 85 million individuals worldwide (UnitedHealth Group, 2013). They offer a wide spectrum of health care services and products through two operating businesses: UnitedHealthcare, which provides benefits services to individual consumers and employers of all sizes and health care coverage: and Optum, which provides technology health services and information in care delivery and improving the operating and clinical......

Words: 1245 - Pages: 5

How to Write a Good Case Study

...1 How to Write a Case Study What Is a Case Study? A case study is a puzzle that has to be solved. The first thing to remember about writing a case study is that the case should have a problem for the readers to solve. The case should have enough information in it that readers can understand what the problem is and, after thinking about it and analyzing the information, the readers should be able to come up with a proposed solution. Writing an interesting case study is a bit like writing a detective story. You want to keep your readers very interested in the situation. A good case is more than just a description. It is information arranged in such a way that the reader is put in the same position as the case writer was at the beginning when he or she was faced with a new situation and asked to figure out what was going on. A description, on the other hand, arranges all the information, comes to conclusions, tells the reader everything, and the reader really doesn't have to work very hard. When you write a case, here are some hints on how to do it so that your readers will be challenged, will "experience" the same things you did when you started your investigation, and will have enough information to come to some answers. There are three basic steps in case writing: research, analysis, and the actual writing. You start with research, but even when you reach the writing stage you may find you need to go back and research even more information. The Research Phase: 1. Library......

Words: 2821 - Pages: 12

Good Hotel Case Study

...Case #10- Good Hotel: Doing Good, Doing Well? Jamie Caudle Q: What is the vision/mission behind the Good Hotel concept? A: The Good Hotel is intended to be the first hotel with a conscience. Our philanthropic and positive approach is designed to inspire the "good in us all" (Pearce, 2012, p. 10-2). The Good Hotel is a hip San Francisco hotel that practices philanthropy and believes in doing good for the planet. The eco-friendly hotel décor features reclaimed and recycled construction materials (Pearce, 2012, p. 10-2). I believe the concept is to create a themed based hotel that is catered to a green living approach to life and have some fun doing it. The mission and vision statements for the new owner group of The Good Hotel are as follows: Our Mission At Haiyi Hotels, we endeavor to make a difference in the lives of our guests and associates through a shared passion for life, work and personalized experiences (Haiyi Hotels, 2014). Our Vision To become a recognized boutique hotel management company and develop unique hotels with their own independent character and style (Haiyi Hotels, 2014). Q: What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each. A: Pam Janusz is considering between continuing, expanding, or discontinuing the current concept that Good Hotel is currently using. Continuing the concept would not involve much interruption in the already set ways of......

Words: 870 - Pages: 4

Diversity Planning in Multicultural Organizations

...participants about definitions and concepts associated with diversity. Intersperse long periods of instruction with interactive activities such as ice breakers, role-playing exercises and case studies” (Duggan, 2013, p. 1). The training content should flow smoothly and ensure that all of the relevant topics are thoroughly discussed and covered. “For example, review federal laws on preventing discrimination. The Office of Civil Rights website provides resources promoting civil rights, equal opportunity programs and affirmative employment functions” (Duggan, 2013, p. 1). Communicate diversity goals to employees. While program design is very important, even a well-designed program can fail with poor delivery methods. Diversity training should be presented at all team meetings, hospital events or separate training sessions. “Decide how long your session should last, depending on the number of topics you want to cover, the number of participants and the participant’s familiarity with the content. Avoid dividing people into categories, as this tends to reinforce the idea of the exclusion, rather than promoting inclusion. Focus more on developing good communication” (Duggan, 2013, p. 1). Educate employees about diversity issues and how best to deal with them. Many hospitals and other organizations have successfully used “diversity retreats” to allow employees to get out of the office and connect with coworkers on a less-informal and non-business level. “To keep cost......

Words: 1498 - Pages: 6

Dry Goods Inc Case Study

...Which contract manufacturing option has the most attractive financial benefits? Financially I would say Yangtze would be the most attractive. You have the ability to produce a very minimal order volume (compared to competitors) at significantly less cost. To test the market in the early stages this would be the cheapest option. If the product fails less costs would have been incurred. 2. What are the complications and benefits associated with entering into a contract to manufacture Dry Goods outside the United States? There are language and cultural barriers. The American consumer is trying to buy more American made products. Manufacturing overseas, there is less certainty over the social and environmental standards set by the organization and the government’s regulation of the industry in that country. Products produced in Suzhou, China will not qualify for FDA’s over-the-counter designation. Shipping and lead-time can be costly factors. However, inexpensive components mean Dry Goods can be produced at a lower cost than that in the US. 3. If Joyce and Cornuke choose to hire a contract manufacturer, whom should they hire, and why? Aero Master King CSC Yangtze Units 100000 100000 100000 100000 Price per unit order value 1.75 1.48 1.52 1.16 Defect Rate Units 2% 2000 .02% 200 2% 2000 1% 1000 R&D $20000 $40000 (N/A) $30000 (N/A) $30000 Driving Distance No Yes No No Medical Product Yes Yes No No Shipping Cost - - - 17500 COGS per......

Words: 734 - Pages: 3

Organization Behavior Case Study

...yelled at Shauna to leave his office. 2. Make inferences about the facts. In this case, we think that the boss just cared about what he needs and what he wants, and didn’t understand what Shauna’s situation. When Shauna’s father was having a heart attack, she was too nervous to have clear mind. And the boss didn't treat part-time employees as their assets; the boss thought that anyone could have replaced them. Most of the works in the office are done by Shauna, but due to her absence, the boss faced some works that he didn’t know how to deal with, that’s why he became angry to Shauna. They both became emotional instead of rational during their communication.Shauna and her boss have different values concerning work. This might be due to the cultural differences, working experience, working attitude and personality between them. Furthermore they have different ways of attitude and behavior. Belong their different age and different culture but moreover of their previous experience in working. 3. Explain the behavior or situation in the case. Shauna was a smart girl that she knew how to bargain the salary with her boss, and thought that she could have chances to negotiate after few months. She knew how to fight for her benefit and rights. And she was quite satisfied with her job, before she got fired, but not happy with her boss. As a company founder, Mr. Hamid had good perspective to expand his career in a short time. Besides, he has his own......

Words: 737 - Pages: 3

Multicultural Management Organization Behavior

...Management Organization Behaviour TEAM REPORT Albert Anthonius Lim MEW2014559009 Introduction This paper delves into multicultural teamwork as a source of experiential learning. The aim of this piece was to explore my thoughts, feelings and reactions to the sometimes turbulent, sometimes joyful live stories of a diverse collection of multicultural psychologists. Managing High Team Performance had taught us the many elements in forming and maintaining a team. This course involves team interaction to complete the team project. There are good and challenging times in the team. Through these experiences it allows us to be more aware of the negative as well as positive aspect of teamwork. Managing High Team Performance had taught us the many elements in forming and maintaining a team. This course involves team interaction to complete the team project. There are good and challenging times in the team. Through these experiences it allows us to be more aware of the negative as well as positive aspect of teamwork. All of my team members are come from different nation. In addition, my team members consist of: * Albert Anthonius Lim – Indonesia * Andrea Heredia – Peru * Daniella Gateka – Burundi * Pattaraporn Ounphaisankun - Thailand * Tobias Kretschmann – Germany Differences and Problems Workings in a group that consist of different members from all different countries are become a new and interesting point for me. All teams have commonalities......

Words: 1990 - Pages: 8

Good Case Study

...values change. They cannot notice if a person is out of order, but actually he is a good person. Computer cannot know this kind of situation, but human can see this kind of people. If the company let the computer to do the decision, the company may lose a good employee. Q3. I don’t think computer decision-making system can effectively take ethical issues into account because I think the ethical decision is a controversial thing. It also has some criteria, such as, utilitarianism, whistle-blowers and justice, utilitarianism is a system in which decisions are made to provide the greatest good for the greatest number. The whistle-blowers are individuals who report unethical practices by their employer to outsiders. Just like whistle-blowers, lf only let computer to make decision, if someone let other to do a program that can make the computer to have the decision that benefit for them, and no one can be the whistle-blowers. It can be a bad thing, so I don’t think it is a good idea to let computer to make decisions. The role of human decision makers in creating ethical choices has three parts. First, creativity is the ability to produce novel and useful ideas. The three-component model of creativity is the proposition that individual creativity requires expertise, creative thinking skills and intrinsic task motivation. It plays an important role in the human decision makers. Q4. I think it is not good to disconnecting form the wired world when possible. Such as twitter,......

Words: 570 - Pages: 3

Good Governance Case Study

...Good Governance Case Study Case Study 1 Mini Case: ACCT-05 Business Ethics Program Challenges Encounter: The action made started with the acquisition of additional asset through a loan acquired from a falling competitor. The assets obtained were a problem knowing that all the information about the inventory was nowhere to be found resulting to a sales decline. Without Rick knowing, Russ as a president holds large amount of checks, as a result they had encountered trouble about the reimbursement of the petty cash fund. With regard about the profit, they earn smaller amount than they usually receive because there had been a large markup which exceed its cost eight times. Self-centeredness is the major problem experienced in the given case. As for Russ, the majority stockholder, he told no one about the sales thinking that he could have something in case of bankruptcy or foreclosure. As for the point of view of Rick, the controller of the firm, he kept all the fraud information to himself and he always agreed to what the president says to earn his boss’s trust and also because of the reason that he might lose his job. Outcomes: For Rick’s concern he might as well tell the truth and do what is right without considering only his own sake because consequences are going to be much worse if he do the other way around. If ever they continue to do those frauds they had done, they might end up worn down. They could suffer and lead to bankruptcy. But if the actions they......

Words: 369 - Pages: 2

Multicultural Organization: a Case Study of Lg (Life’s Good) permit. • Marriage Certificate (if married to Thai National). This includes the original and signed photocopies. Also include wife’s Thai ID card, birth certificates of children, and household registration. * Thai government officials may require these documents to be certified by your country’s embassy (this requires bringing your degree, resume, license or certificate to your embassy to declare it is a true and original document. You are required to pay an authentication fee to your embassy. In addition, they can require you to translate these documents into the Thai language from your foreign language. Employee provided documents: • Commercial Registration Department Certificate showing that the organization for which the applicant is going to work has been duly registered as a juristic person, giving the name of the Managing Director and/or Director, and its objections and registered capital.* • Shareholders List certified by the Commercial Registration Department.* • Factory License (if required) issued by Factory Department, Ministry of Industry.* • VAT Certificate - Phor Phor 20* • Withholding Tax – Phor Ngor Dor 1 (if renewing work permit)* * Thai government officials require that all documents to have the seal of the company stamped on every page and the true and authorized signature(s) of the Managing Director and/or Directors next to the seal. In addition, government officials have in past......

Words: 1573 - Pages: 7

Poloraid Organization and Management Case Study

...of the 14 x 17 inch laser imaging system, introduced as the Sterling Digital 400. CORPORATE CITIZENSHIP Polaroid recognizes its responsibilities to the community. Its Polaroid Foundation, a charitable organization that makes financial grants to nonprofit organizations, supports communities in which the company has a presence by helping the disadvantaged to build measurable skills. The foundation also helps nonprofit organizations through its donations of Polaroid photographic equipment. Employee volunteers help evaluate grant requests received by the foundation. Under the direction of the foundation's professional staff, these volunteers review requests, visit agencies, and make recommendations on how funds should be disbursed. Polaroid has set up an innovative AIDS education and prevention plan within the company. The plan requires that people receive equal health benefits whether they have AIDS/HIV or not. Since the plan's inception in 1987, the company also has added to the policy, including fairness in other corporate policies, resources, education, support groups, and training. Polaroid is a founding member of the community organization called New England Corporate Consortium for AIDS Education. Polaroid encourages its employees to get involved in AIDS organizations, and the company has instituted an AIDS information office for counseling. GLOBAL PRESENCE With a worldwide presence in more than 150 countries, Polaroid is the definition of a global company. About......

Words: 2997 - Pages: 12

Organization Behavior Case Study

...her works. She thought she had present well on her job. Shauna didn’t notice Mr. Hamid that she might be absent on Monday to company with her family when her dad was sent to the hospital. Shauna just “informed” her boss what happened to her father. She didn’t ask Mr. Hamid permission or left any evidence to prove that Mr. Hamid agreed with her request. Mr. Hamid fired Shauna after the day she absent. The boss thought that Shauna didn’t ask for his permission and just left to hospital, he considered as she was irresponsible. Shauna confronted her boss when she was picking up her belonings. After some arguing the boss became angry and he yelled at Shauna to leave his office. 2. Make inferences about the facts. In this case, we think that the boss just cared about what he needs and what he wants, and didn’t understand what Shauna’s situation. When Shauna’s father was having a heart attack, she was too nervous to have clear mind. And the boss didn't treat part-time employees as their assets; the boss thought that anyone could have replaced them. Most of the works in the office are done by Shauna, but due to her absence, the boss faced some works that he didn’t know how to deal with, that’s why he became angry to Shauna. They both became emotional instead of rational during their communication.Shauna and her boss have different......

Words: 355 - Pages: 2

Your Home Is a Good Place Case Study

...Your Home is a Good Place, Inc. 1. Does YHGP have a viable market? Are there enough customers as envisioned by Norwalk to support his vision? Examine the tabulated US Census data and prepare supporting documentation for your answer. * Uniqueness of industry may help Norwalk gain success. * There are 33,353/319,290 households that have an income of 100k or more. Norwalk wants to obtain five customers a month that clear 100k a year to pay 10k or more on projects; that only requires 60 households for Norwalk’s idea of success. 2. Are there customer groups that Norwalk is omitting from his target group? If so, why should Norwalk consider expanding his market base? * Anyone under yearly income of 100k, age, demographics. * Create more business and marketing to himself and contractors involved 3. Norwalk has chosen to approach female customers as the decision makers. Is this limiting his abilities to expand his business? * Discussion SITUATION (OVERVIEW): Bill Norwalk is an entrepreneur in his 50’s that has a background in marketing and wants to launch a new industry that satisfies homeowner customer needs. BACKGROUND (OVERVIEW OF CASE): Norwalk’s construction experience taught him that traditional home improvement was an iffy proposition for both contactors and home owners. YHGP was attended by homeowners, contractors, and other service providers in the “one stop” environment that emphasized convenience as a marketing strategy. Norwalk......

Words: 556 - Pages: 3

Case Study : Struggling Operations in a Manufacturing Organization

...Case Study # 6: Struggling Operations in a Manufacturing Organization Stakeholder analysis: Within this case study, many individuals can be referred to as stakeholders. The individuals residing in the two states where the plants are located may be affected by any changes that occur within their geographic area. In addition, federal, state, and local government agencies are responsible for the enforcement of laws that the business may be required to abide by. The Chief Operations Officer (COO) and the Chief Executive Officer (CEO) are the responsible individuals, which must make the appropriate decisions in order to protect the company’s wealth. As the COO, responsibilities include supervision of the three different product lines that are being manufactured under this entity. The three products that this company manufactures include window frames, aluminum siding, and tire recycling equipment. Each product is manufactured in separate plants. They are spread out amongst two states in three different locations. Every plant has a head manager in charge of overseeing the product manufacturing process, and meeting production goals. Betty is the plant manager for the window frame product line. She has been with the company for twenty years and obtained her current supervisory position a little over two years ago. She has neither a college education nor prior experience in management. Betty has proved to be very knowledgeable on the shop floor and has dedicated much of her time......

Words: 1384 - Pages: 6