In: Business and Management

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Milestone Two- Motorola
Shana Malone

Milestone Two-Motorola
Motorola is a telecommunicating company owned by Goggle and a global leader in wireless, broadband, and automotive communications technologies. Motorola is one of the companies that was very popular and innovative in mobile communication. It was originally founded as Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Motorola products have changed over the years to include phone, wireless handsets, and much more. They also have broadband services as well. Motorola’s key beliefs have been around for decades. Their vision is: “Our history is rich. Our future is dynamic. We are Motorola and the spirit and the spirit of invention is what drives us.” Their mission statement is “We are a global communication leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.” Motorola was once a great company and had a lot going for them. Then Apple products came into the mix. Motorola was a supplier to the carrier, and when Apple products came into the scene they made their pitch by directly to the consumer. And then Motorola had an obsolete product line. Also they missed the movement to 3G. They listened to the customers who stated they didn’t want 3G. Motorola listened to them, and they missed out on doing it. They also had the wrong management running the company, and they stopped innovating. All those things and then some helped to make Motorola fail. They could still come back on top and be a leader in technology again but they would need to put pressure on Google and get them to start working on Motorola’s kinks.


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