Mobile in Africa

In: Business and Management

Submitted By fcporto15
Words 306
Pages 2
Informing farmers: Connecting off-the-grid farmers to information sources is an oft-cited benefit of mobile, and the MWC hosted an mAgri seminar for the second year. Speakers included Vodafone Turkey’s CEO, who discussed the company’s text-based Farmers’Club, estimated to have driven a 12% productivity rise among its 700,000 members. Farmers get weather alerts, news updates (on training programs, for instance) and access to a marketplace that allows users to list goods by text.“It is a simple service, but it has been transformative, both for the farmers who previously had no access to radio or television, and for Vodafone Turkey,”reported The Telegraph in November.
Huawei, 4Afrika phone: Created in partnership with Microsoft, this phone launched in February in seven countries in Africa (the fastest-growing smartphone market, per the GSMA). The Windows Phone 8 device, priced at around $150, comes preloaded with apps tailored for each market. Microsoft’s 4Afrika Initiative includes AppFactory centers in South Africa and Egypt that create apps based on crowdsourced ideas.
Image credits: Turkcell; ZaadIN ACTIONTelesom, Zaad: In Somalia’s Somaliland region, Telesom has operated the mobile money service Zaad since 2009, when few financial institutions were operating. Three years after launch, almost 40% of Telesom GSM subscribers were actively using Zaad, making as many as 34 transactions on average per month. “Today, mobile money is effectively replacing cash in Somaliland, and people use it on a daily basis for a broad range of transactions,”according to the GSMA’s February report on global mobile money adoption.
In the Asia-Pacific and Middle East/Africa regions, almost 40% of online consumers watch video on a mobile device at least once a day, according to a May 2012 Nielsen report. A crop of services cater to these viewers, like Afrinolly, an app that provides…...

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