Mkt Management

In: Business and Management

Submitted By TrangAV
Words 472
Pages 2
Quản trị Marketing

1: pros. nhược điểm và rủi ro liên quan đến cốt lõi của Nike, chiến lược tiếp thị là gì?
Trả lời:
Chiến lược tiếp thị xuất sắc của Nike là năng lượng của họ để đạt được mục tiêu thị trường của họ. Nike tin "kim tự tháp ảnh hưởng" sở thích của một tỷ lệ nhỏ các vận động viên hàng đầu ảnh hưởng đến sự lựa chọn sản phẩm và thương hiệu.
ƯU ĐIỂM CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI:
Nike đặt rất nhiều tỉ lệ trong chiến lược tiếp thị của họ và sản phẩm deign. Để duy trì sự thống trị của họ trong ngành công nghiệp và duy trì lợi thế cạnh tranh của họ, Nike tích cực đáp ứng xu hướng thị trường và những thay đổi trong sở thích tiêu dùng bằng cách điều chỉnh chiến lược tiếp thị của họ, kết hợp của các dịch vụ sản phẩm hiện có, phát triển sản phẩm mới, phong cách và thể loại, và ảnh hưởng đến sở thích thể thao và thể dục thông qua các chiến lược tiếp thị khác nhau.
NHƯỢC ĐIỂM CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI:
Mặc dù chiến lược tiếp thị của Nike đã mang lại nhiều tác động tích cực cho công ty, nhưng nó sẽ mang lại những tác động tiêu cực đến Nike quá. Những tác động tiêu cực sẽ xác định trong nhiệm vụ này là phí phát sinh, ảnh hưởng của phát ngôn viên, và đối thủ cạnh tranh.
RỦI RO CỦA CHIẾN LƯỢC TIẾP THỊ CỦA NIKE CỐT LÕI:
Nike đối mặt với nhiều rủi ro khi họ sử dụng cốt lõi của chiến lược tiếp thị để đạt được mục tiêu của họ và những rủi ro có thể đến từ cả bên trong và bên ngoài môi trường hoàn cảnh. Những rủi ro sẽ có một tiêu cực ảnh hưởng về phát triển tương lai của Nike, ví dụ: thị phần trong thế giới, danh tiếng, hình ảnh thương hiệu và lòng trung thành của khách hàng.

2. nếu bạn đã là Adidas, làm thế nào bạn sẽ cạnh tranh với Nike?
Trả lời:
Adidas nhu cầu sử dụng tiếp thị nghiên cứu để hiểu rõ hơn về nhu cầu và mong muốn của người tiêu dùng. Công ty không thể chỉ sản xuất mà không có một tốt sự hiểu biết của những gì…...

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