Misunderstood and Technologically Savvy

In: Computers and Technology

Submitted By kcglotti
Words 969
Pages 4
Misunderstood and Technologically Savvy Drawing up the blueprints for an attention-grabbing commercial isn’t an easy task. Commercials air often and it can be easy to forget the thirty-second ad. Consequently, television commercials are working hard to keep you intrigued by the different approaches and designs. The technological powerhouse known as Apple flourishes in business thanks to the versatility in its commercials. Apple’s advertisements vividly portray the impact and view of technology alongside American values and culture. From the invention of the telephone to computers, technology is advancing at a faster pace than the average individual sees. The IPhone, sitting somewhere between the telephone and the computer, seems to be one of the most sought after pieces of technology today. There is practically nothing a phone can’t do nowadays and everywhere you look, including in commercials, someone has an IPhone on hand. Throughout history in America, technology is the medium by which we are getting things done. It has transformed how we approach situations and how individuals act in society. Different generations rely on technology differently. While older generations didn’t have such advanced technology and aren’t accustomed to it being around so often, this generation grew up with it in his or her life. It is often dubbed as rude to have phones out while with family and while out with friends. This commercial is taking the image of wasted youth and turning it around. It is portraying how this ‘misunderstood’ teenager is using Apple products to create a movie that his family can cherish for years to come. While this advertisement tugs at the heartstrings and makes the viewers want to buy and IPhone, it is extremely stereotypical. For the duration of the commercial, the teenage boy is the only one using technology…...

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