Mirror Worlds vs. Apple, Inc.

In: Business and Management

Submitted By MacGyverTape
Words 2081
Pages 9
Running Head: MIRROR WORLDS VERSUS APPLE, INC.

1

Mirror Worlds versus Apple, Inc. Willful Infringement

MIRROR WORLDS VERSUS APPLE, INC.

2

ABSTRACT

This paper will discuss the lawsuit filed by Mirror Worlds LLC against Apple, Inc. for infringement of four patents owned by Mirror Worlds. Mirror Worlds’ patents cover intellectual property; namely that of digital and visual media and the consolidation and sorting thereof. The jury’s verdict in this case awarded Mirror Worlds a substantial amount of money for damages caused by the supposed willful infringement of Apple, Inc. In addition, Apple, Inc.’s arguments, namely involving the claim of willful infringement, evolving into a counterclaim against Mirror Worlds will also be discussed.

Keywords: intellectual property, patents, infringement, software, documents, counterclaim, willful infringement

MIRROR WORLDS VERSUS APPLE, INC. 3 Mirror Worlds versus Apple, Inc.

Willful Infringement In February of 2010, the United States Patent and Trademark Office, USPTO, granted Apple Inc. a design patent on Cover Flow, which covers the design and display of specific documents, but not the functionality. “A patent is a legal right, for a limited term, to exclude others from using, selling or making an invention or discovery.” (Kay, Millonzi and Passannante, 2001). Patent D609715 regards an “animated graphical user interface for a display screen or portion thereof. The process or period in which an image transitions to another forms no part of the claimed design.” (U.S. Patent D609715 description). Users of the upgraded iTunes, iPhone iPod Touch and iPad products will recognize this patented design when sorting through digital pictures of album covers in either system. However, a separate company by the name of Mirror Worlds, LLC filed an infringement lawsuit against Apple Inc. in March 2008 regarding three…...

Similar Documents

Apple Inc

...Apple Inc. Unit 1 Case Study Professor Andrew Klein GM520 Strategic Human Resource Management February 5, 2013 Introduction Within the corporate world changes occur everyday companies are lost as well as gained, and in April 1976 another company began, a new and incentive change that basically transformed the world of computers. Two young men, whom had dropped out of college, created the new company. They were in their early 20’s, and like most young people were undecided what to do. They did have a passion and that passion was computers. Both men complimented the other with their skills, Steve Jobs had a vision on how he could see things as well as what he wanted to do, and Steve Wozniak was the brains and technical mastermind behind the plan. They built a circuit board for a computer in Steve Jobs garage and before they knew it Apple 1 was created. Their business became a small success and before they realized it they had roughly 200 sales in computers. Now that the business was becoming stronger and busier they needed to have help, and that help came from a man name Mike Markkula Jr. Mr. Markkula was also a young businessman whom had retired at the age of 33 from Intel (Apple Inc., p. 2). In 1978 Steve Jobs wanted to put a computer on the market that would be easy for all to use and that goal was accomplished with the Apple ll. With the company transforming as it did in such a fast and short......

Words: 1938 - Pages: 8

Apple Inc.

...Organizational Culture at Apple Inc. In the year 1976, it was a dream for most people to buy a computer for their homes. Back then the computer community added up to a few brainy hobbyists. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. Computers aren't for nerds anymore, they announced. Computers are going to be the bicycle of the mind. Low cost computers for everyone. From the first day on the founders of Apple kept their vision intact and they spoke it at every turn. They only hired people into the company that had the same visions as they did. Even though Jobs was the founder of Apple Computers, he resigned from Apple Computers in 1985 to form NextStep Computers after losing control of Apple. Steve Jobs was re-hired in 1997 to save Apple from its beleagurement when the past three CEO's could not bring Apple to its glory days again. Steve Jobs is one of the founders of the Apple. From the beginning his main goal was to make technologies that will change the life style and that will serve the customer. Jobs left the apple during the 80ies, only to return in 1997 and completely shake things up. He is known not only as a good visionare but as well as someone whose decisions are always unpredictable (switching to Intel). He is as well......

Words: 357 - Pages: 2

Apple Inc.

...Apple, Inc. Name Instructor Course Date   Apple Inc. The electronic equipment industry came into being after the invention of electricity. The first products to be manufactured in this industry included gramophones, radio transmitters, radio receivers, and television. These were later followed by digital computers the 1940s. Since then, there has been immense development in this industry with the production of sophisticated equipment such as digital cameras, lap tops, GPS automotive electronics, and many more. Due to technological advancement, the electronic equipment industry has combined with the computer industry, information technology has been consumerized, (Barnes 8).   This industry currently employs a large number of electrical engineers and technicians. Additionally, companies responsible for distribution and sale of these products have come up. Currently, in the world, the electronic industry is one of largest income earning industry in the world (Barnes 8). However, the emergence of electronic industry led to the emergence of electronic waste. The US and the EU produce over 3million tones of electronic waste in a year. Majority of this waste are dumped in the Developing countries with China the leading recipient. These wastes contain several rare elements. It is worrying that majority of the countries in the world lack systems and technologies for dealing with these wastes (Barnes 9).   Increased environmental......

Words: 1210 - Pages: 5

Apple Inc

...Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California,[2] that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977.[6] The word "Computer" was removed from its name on January 9, 2007, the same day Steve Jobs introduced the iPhone, reflecting its shifted focus towardsconsumer electronics.[7][8][9] Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia.[10] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.[11][12][13][14][15] On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report.[16] However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices.[17][18][19] As of May 2013, Apple maintains 408 retail......

Words: 354 - Pages: 2

Apple Inc

...Apple, Market Model Patterns of Change Apple possesses great control over its market a move that has even left the regulators question its activities. This is as a result of its well defined market niche allowing it to be able to plan on its market actions. Statistics shows it having about 73 percent control of the MP3 software market. On online track sales it is seen to have about 83percent through the iTunes. The leading being the 99.4 percent on mobile applications and 99 percent of TV show downloads. The iPad’s allocation on the tablet computer market is about 94 percent. The iTunes Store applications that allow for song streaming service and download has had tremendous impact in the market. The company termed the move to have a 30 percent cut of the 20 percent from the iTunes sales as economically untenable. This has seen the company seek collaboration with other market players to determine the appropriate legal and business response to the authority action. The company has stabilized since the 1980s and 1990s market hopers during Mac-vs.-Windows wars. The company now enjoys large market share in the iTunes/iOS market niche than Microsoft. Apple enjoys enormous control over the hardware, operation systems, online stores and the third parties terms of business. The company defines the market to comprise of all digital and print media where it ensures that the customers’ needs are well taken care of to their satisfaction. Apple to retain its uniqueness has ensured that......

Words: 1092 - Pages: 5

Apple Inc.

...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big......

Words: 5223 - Pages: 21

Apple Inc

...| 2010 | | | [APPLE INCORPORATED] | Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . | Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or methods of organization. The word technology comes from the Greek technología. The term can either be applied generally or to specific areas: examples include “construction technology”, “medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be discussed, based on the history of the company, its products, the company’s profitability and criticisms and challenges the company faces. What is Apple Incorporated? Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the company removed the word “Computer” in order to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple’s best known hardware products include......

Words: 4538 - Pages: 19

Apple Inc.

...Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider of products and services. Apple Inc. has for the last few years......

Words: 2390 - Pages: 10

Apple, Inc.

...Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16   Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down. Keywords: Apple, electronics, financial analysis, stocks   Company History Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up...

Words: 2792 - Pages: 12

Apple Inc

...everyone else by performing different activities that will be hard to duplicate from the competition (Dess, et al., 2005). Sustaining a competitive advantage became hard for Apple Inc. as noticed in the Harvard Business School Premier Case. Therefore, this paper is an analysis of Apple, Inc. based on a 7-year old case written by David Yoffie and Michael Slind published by Harvard Business School (Yoffie, et al., 2008). The following paper examines in detail the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization.  Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy; in which two years later, Apple II was introduced to the world. Apple II tripled company sales to more than 100,000 in less than two years compared to Apple I (Yoffie, et al., 2008). This paper analyzes and reviews the strategies utilized by Apple Inc. based on my comprehension of strategic management; and propose recommendations for several problems that Apple faced to become a successful billion dollar company. Situation and Pending Decision Analyzing the case presented a huge problem for Steve Jobs and his management......

Words: 1367 - Pages: 6

Apple Inc

...Abstract Apple Inc is a multinational company that designs and manufactures computer hardware, software, and other consumer electronics. Today, Apple Inc is known as the largest technology company in the world. In May of 2010, Apples market cap closed at $222.12 billion which put them ahead of Microsoft Corp. As years went on, they continued the blow other companies out of the water. Currently Apple is the most valuable company in the world. Although they have many big competitors, they have a $260 billion market led over Microsoft and are worth more than $300 billion more than Google. Throughout this paper, I will conduct a ratio analysis of Apple’s most recent annual report. Ratio Analysis of Apple Inc Apple Inc, formally known as Apple Computer Inc, was founded in April 1976 by two men in a garage. For three decades, Apple Computer was mostly a manufacturer of personal computers, but later on grew into a multinational corporation that creates much more than just that. It was a long journey for, at the time, 20 year old founders Steve Jobs and Steve Wozniak. Today, with a spot in the top five on the Fortune 500 list, 437 retail stores in ten different counties, and a net worth of more than $670 billion, it is no secret the success Apple Inc has gained. It is now being predicted that reaching a market cap of 1 trillion could be a possibility. With such growing success, liabilities and assets are constantly changing from year to year. Common Size......

Words: 256 - Pages: 2

Apple Inc in 2012

...EMBA 8700 – Apple Case Write-Up Executive Summary Apple Inc. is a global producer of personal computers, portable digital music players, and mobile communication devices for the consumer electronics industry. The company is also a provider of complementary software, services, accessories and peripherals, networking solutions, third-party applications and digital content. The company’s core strategic position is to differentiate themselves by delivering the best user experience through a combination of innovative industrial design (hardware) and software harmoniously working in concert resulting in a price premium that exceeds the cost of being unique. From an industry standpoint [see Chart 1], rivalry in consumer electronics is extremely high where product differentiation is short-lived (i.e. copycats). Even “the most valuable company in the world” cannot slow down. The industry, the competition, and advancements in technology are dynamic and continue to evolve at lightning speed. Apple must stick to its blueprint of success over the last two decades – differentiated product development and operational excellence without losing sight of the customer’s value chain – or risk falling behind and dropping market share. Analysis As a company, Apple has created an enviable and unique position in the industry of being able to design, manufacture, and market their own operating system, develop their own customer friendly hardware and application software, creating an ecosystem......

Words: 1262 - Pages: 6

Apple Inc

...Apple Inc.’s Security Risks and Protections Provided to Their Customer’s Privacy Apple Inc.’s Security Risks and Protections Provided to Their Customer’s Privacy Apple Inc. is one of the leading innovators in today’s technology market. They have 424 stores across the globe, with 255 of those store being in the United States. Apple is expanding globally, as they announced plans to triple the number of stores in China within the next two years (Cheng, 2014). With Apple’s most popular products being the iPhone, iPad, and personal computers, one of Apple’s major concerns is the adequate protection of their customer’s private information. With major security breaches at large companies such as Target and Home Depot that have occurred within the last year, many companies are trying to strengthen their security measures to make sure they are not vulnerable to a security breach. In the last couple of years Apple Inc. has worked hard to provide the best possible protection to their customers, as they are continuously working to keep their security at a high level. Discussion Apple is not a stranger to security threats and infectious malware. Apple’s first major malware infection occurred just two years ago, in 2012, when over 600,000 Macs were infected with the Flashback botnet trojan malware. Flashback is a type of malware that targets flaws in Java. About half of the computers that were infected were in the United States, while there was also a large number in Canada, the......

Words: 1230 - Pages: 5

Apple Inc

...Apple Incorporation Business Analysis Antonio Hayes 521 September 27, 2011 Sally Walters Apple Incorporation Business Analysis For the past three years Apple has been known by fortune as the world’s most admired company. They are known for elegant product design, innovation, customer loyalty, brand-building marketing, and secrecy (Gauging Corporate financial results, 2010.) The financial statement projected that the company will continue to grow because of their product design to meet the consumer needs. The company has seen an increase in demand of products and service. Based on the company historical and projected future earnings and cash flow growth rates, any person who is looking for a smart short to medium term investment, Apple stock would be the right decision. Its steady growth in earnings and dividends can be viewed as acquiring moderate to risky equity. On December 29, 1994, Apple inventory increased to $1 billion. That was the inventory turnover for Apple. Their total revenue rose from $9.8 billion in 1996 to above 19.3 billion in 2006, which is a substantial increase of 96.43% (Shlinds, 2007.) On July 19, 2011 Apple, announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The company earned quarterly revenue of $28.57 billion and earned a quarterly net profit of $7.31 billion. Those billions of dollars in sales had much to do with the sales of the Macs, iPhone, and iPad. The company sold 3.95 million Macs during......

Words: 1905 - Pages: 8

Apple Inc

...Question 1: Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage | Figure 1.0: Porter’s four competitive strategies Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below. 1. Cost-leadership Strategy Apple used to identify customers’ specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design iMac computer and iBook computer for the basic computer buyers. Those computers’ price is lower compare to the iMac Pro. Besides that, Apple use information systems to lower the operational cost in order to lower product prices or gain extra profits. This will directly let the traditional competitors and new market entrants difficult to match the prices. Moreover, efficient customer response systems provide a company and its suppliers with an integrated view of customers. These systems provide instantaneous information to the company and its suppliers. Every staff member can have access to the information in the system to help reduce costs and prices well below that of the competition. Processes such as supply replenishment are automated between companies and......

Words: 3511 - Pages: 15