Free Essay

Mgm C01 Outline

In: Computers and Technology

Submitted By zjluoxiao
Words 2170
Pages 9
MGM C01
Market Research
Fall 2013
Instructor Contact Information:
Name: Tarun Dewan
Office: IC 382
Office hours: Tuesdays and Thursdays 3 - 5 pm by appointment
Email: tdewan@utsc.utoronto.ca
Telephone: 416 208 2677
Class day/time: Tuesday, 11 - 1 pm
Class location: IC 302
Course website: http://portal.utoronto.ca
TA: Yifan Dai (Yifan.Dai11@Rotman.Utoronto.Ca)

Course Description:
Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences.

Prerequisite(s):
MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3)
Exclusion: (MGTD07H3), MGT453H, RSM452H

Textbook/Required Course Materials:
Marketing Research: Methodological Foundations, 10th Ed. by Dawn Iacobucci and Glibert A Churchill
(This text can be purchased from the bookstore or Online through Course Smart at the following url: http://www.coursesmart.com/IR/2047297/9781439081013?__hdv=6.8)
A required case packet is available from http://cb.hbsp.harvard.edu/cbmp/access/20658242
Recommended: Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski

Lecture Notes and Other Announcements
A course such as this is based on the premise that sharing issues and discussing them enhances learning. The course is based on discussion of cases in class, and bulk of the time will be spent on it. There will be very little lecturing, if any. The role of the instructor will be to guide the discussion, and to ask challenging and provoking questions to bring about a lively debate of the different issues involved in the case. As such, attendance is a pre-requisite to learning in the class. I expect that students will not miss class, and will respect each other by arriving on time. If you have to miss class for any reason, I would expect a written explanation for it. In any case, missing a class session is likely to lead to grade adjustment.

Evaluation and Grading:

|Component |Weight/Value |Due Date |
|Class Participation |20 % |Ongoing |
|Individual Case WriteUps |20 % |Ongoing |
|Group Case Presentation |20 % |Ongoing |
|Group Project Report and Presentation 1 (Ethnography) |20 % |Class 6 |
|Group Project Report and Presentation 2 |20 % |Last Class |

1. Class Discussion (20%) The purpose of this evaluation component is to ensure that you give to the class as much as you get out of it. You will also be able to practice stating and defending your opinions orally in front of a group of people. Credit will be given only for the quality of contributions that you make in class. Two types of preparation out of class will be useful for you to make quality comments. First, you must carefully read and analyze each case before class. Make handwritten notes to facilitate your contribution to the class discussion, especially regarding the specific questions that I leave with you. Second, you will benefit from reading relevant chapters from a text-book such that you are fully familiar with the concepts being discussed in the case. Listening to what others say is often as important as making your own point. Remember, it is class discussion – not just your own participation. Airtime is limited, so don’t talk just for the sake of talking. On the other hand, talking is not easy for some of us for a variety of reasons. This is your opportunity to develop and practice the assertiveness and communication skills that are a prerequisite to success in business. If you have concerns about speaking out in front of others (which some of us find difficult), you should come and talk to me early on in the course. To keep track of your contributions, I will make a note of each student’s participation after each class. Although I do not expect everyone to contribute every class, I do expect you to contribute regularly, and when you do not contribute I expect you to be attentive. In order to give you credit for your contributions, I need to know who you are, so be sure to keep your name card in front of you at all times. I encourage you to make yourself known to me by visiting my office briefly for an informal introduction. Please show respect for everyone, and come to class on time. Reflections: You will also be required to hand in at the beginning of class each week a one paragraph typed description of your learning from the previous class, and your contribution to the class discussion. These paragraphs will help with assessment of your class participation and will form a record of your contribution. Please do not hand in anything for the classes that you do not attend. Remember that class discussion grades will be based on my perception of your contribution to the class. The evaluation would have to be subjective hence you will have to live with my judgment on this. You will get good grades if you contribute to the overall learning of the class. If the participation becomes counterproductive (or you just speak because you want to get noticed with nothing to add to the discussion) you will get negative grades. In any case, to ensure that the discussion is not limited to only a few students, I reserve the right to call upon individual students any time during the class discussion. 2. Individual Case write-ups (20%) For each week the student must go through the theory of the assigned chapter and prepare the case that involves the theory covered and the related software application. The student must submit a one page report with the main results of the simulation. The objective of this report is to ensure that the student went through the chapter and the software before coming to class. The write-ups are due at the beginning of each class. Most cases have assigned questions which must be answered. If no questions are listed, you need to identify the main issues in the case, analyze them and provide defensible recommendations Make sure that your answers are to the point and precise. Write-ups will not be accepted after the class under any circumstances; so please plan the case write-ups well ahead of time. Format: Write-ups should be double-spaced, with adequate top, bottom, and side margins. Reports should be no more than 3 pages long. You can have an appendix with figures, tables, and excel sheets of analysis. I recommend you use the following case analysis framework that consists of four major components: define the problems that company faced, present the alternative solutions, discuss the critical issues bearing on the choice of alternative, and conclude with your selection. 1. Problem definition: In this part, you may discuss, first, the company’s goals, which are a set of objectives the management hopes to achieve. Second, you may discuss the difficulty (obstacles) that prevented the firm from achieving the goals. In the cases where you can identify many distinct problems you may focus on the most important ones, and the ones that the case provide sufficient information for your analysis. 2. Alternatives: In this part, you present a list of best alternative, NOT all alternatives. • The alternatives are competing approaches that are significantly different from each other. • The alternatives should be as fully specified in order to be adequately evaluated. This requires you to think through all aspects of each alternative. • No more than 4 alternatives for meaningful discussions. • You may consider using labels for each of your alternatives (e.g. “McFord” – designing Ford service outlets like McDonald’s, which is fast and convenient.). • Avoid (a) the “wait for more research” type of alternative; (b) alternatives that have little information in the case (you then need to rely on wild guesses). 3. Critical issues: This part evaluates the causal factors affecting alternative success. Presumably each critical issue can illuminate a crucial factor for analysis. For example: How motivated were the orthodontists in promoting Invisalign over regular braces? The answer to the critical issues should help you develop the proposed solution. 4. Conclusion: This part integrates your answers to the critical issues, building on each to show how one alternative is better than another (or all others). Numerical analysis that can support your arguments can be invaluable. When financial data are available, you may create pro-forma profit and loss statements for each alternative. In general, a good conclusion reviews each of the alternatives presented, weighs each against the others, and identifies the key reasons for choice. 3. Group Case Presentation (20%) In the same group as in 3. above, you will prepare a presentation for two cases during the semester. Cases will be assigned in week 1. Your group will present a professional PowerPoint presentation to the class which will include a brief introduction to the case, highlight the main issues, analyse the alternatives and provide tangible recommendations. Each presentation should be about 15 minutes long. All group members must participate in the presentation. The presentation must be emailed to me in advance (please make sure that you use presentation formats and file sizes that can be easily emailed). 4. Group Project Report and Presentation 1 and 2 (20% each) As a group you will be doing an ethnography project and a market research project. At the end of each you will write a report and make a presentation to the class. Details will be discussed in class.

Turnitin
All assignments for this course including reflections, individual case assignments and group projects will be submitted through the Blackboard portal using Turnitin.
Normally, students will be required to submit their course essays to Turnitin.com for a review of textual similarity and detection of possible plagiarism. In doing so, students will allow their essays to be included as source documents in the Turnitin.com reference database, where they will be used solely for the purpose of detecting plagiarism. The terms that apply to the University's use of the Turnitin.com service are described on the Turnitin.com web site

Policy on Missed Assignments/Examinations:
All assignments are due at the start of the appropriate class. Late assignments will not be accepted.
The university has created a new standardized form for students who are requesting special academic consideration based on illness or injury. The form focuses upon the degree of incapacitation that the illness or injury has upon the student’s academic functioning and the timeline of that incapacitation, rather than on diagnosis and /or details of the problem. All students must now have a health professional complete this new form: http://www.illnessverification.utoronto.ca/getattachment/index/Verification-of-Illness-or-Injury-form-Jan-22-2013.pdf.aspx Academic Support
The Department of Management, in collaboration with the UTSC library, will be providing academic research support in the IC Building. To refine your research skills or to learn more about various scholarly resources, please contact the Librarian for Management and Economics students.
Lola Rudin, Subject Librarian, Management and Economics, Room IC375
Please email for a one-on-one research appointment.
Email: lrudin@utsc.utoronto.ca Web: http://guides.library.utoronto.ca/utsc_mgmt
The English Language Development Centre (ELDC) helps students develop the critical thinking, vocabulary and academic communication skills essential for achieving academic and professional success. Personalized support includes: RWE (for academic writing); Communication Cafés (oral); Discussion Skill-Building Cafés; Vocabulary Cafés; seminars/workshops; personal ELD consultations; drop-in sessions. http://ctl.utsc.utoronto.ca/eld/
The Writing Centre (TWC) offers invaluable services to students (learn to become a better writer!) and offers many different kinds of help: drop-in sessions, individual consultations, workshops, clinics, and online writing handouts. http://ctl.utsc.utoronto.ca/twc/

Academic Misconduct
Students should note that copying, plagiarizing, or other forms of academic misconduct will not be tolerated. Any student caught engaging in such activities will be subject to academic discipline ranging from a mark of zero on the assignment, test or examination to dismissal from the university as outlined in the academic handbook. Any student abetting or otherwise assisting in such misconduct will also be subject to academic penalties.

Detailed Course Outline:

|Week |Date |Topic/Case |Text Chapter and Reading |
|1 |Sept 3 |Introduction, Recap and Overview, Case Analysis |1, 2, Analysing a Case, Case Analysis |
| | |Case: Case Analysis Coach |Coach |
|2 |Sept 10 |Research Design |4 |
| | |Case: Introducing New Coke | |
|3 |Sept 17 |Investing in Market Research |3 |
| | |Case: The Coop: Market Research | |
|4 |Sept 24 |Qualitative Research |5 |
| | |Case: Boston Fights Drugs | |
|5 |Oct 1 |Causal Designs |6 |
| | |Case: Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)| |
|6 |Oct 8 |Group Project 1 (Ethnography) Presentations | |
|7 |Oct 22 |Market Research for New Products | |
| | |Case: Boston Beer | |
|8 |Oct 29 |Data Collection |7,8 |
| | |Case: Blue Mountain Resorts: The Night Skiing Decision | |
|9 |Nov 5 |Questionnaires and Forms |9,10, 11 |
| | |Case: Juice Guys (A) | |
|10 |Nov 12 |Analysing Data |12 - 18 |
| | |Case: Omnitel Pronto Italia | |
|11 |Nov 19 |How to present your results |19 |
| | |Case: Intelliseek | |
|12 |Nov 26 |Group Project 2 Presentations | |…...

Similar Documents

Premium Essay

Outline

...Thomas Dang Professor Decker English 1B 21 November 2012 Outline 1. Introduction: One of the biggest concerns in America in the past and in today’s time is what the required and appropriate drinking age should be in the United States. There has been statistics showing that the drinking has been lowered before and in that time period there were more accidents occurring more than when the drinking age were set at twenty-one. 1. Background: The twenty first amendment in 1933, it gave individual states to legalize, regulate, or prohibit alcohol which was known as repeal of prohibition. The repeal of prohibition act was what changed the drinking age to twenty-one to eighteen, not all fifty states lowered it but about over thirty states did. The act Mothers Against Drunk Driving was what set the drinking age back to twenty-one. 2. Argument: We should not lower the drinking age to eighteen because of the fact that the earlier the teenager get to drink the earlier they are risking their development of their brain and the health of their body. Not only that it affects their health but it also affects their academic in school and their safety while driving under the influence. a) Reason 1: Keep the drinking age at twenty-one because it keeps the highways and streets safer. b) Reason 2: A better chance in better academic progression, due to the fact that the brain still develops until the age of twenty-five. c) Young adults are more mature at the......

Words: 435 - Pages: 2

Free Essay

Outline

...time, imagine a hypothetical setting.  In addition, the Rubric details how you will be graded.  The Cover Page is due in Module/Week 3. * You will create an outline of each lesson in your study.  The main passages you must use come from the four Gospels; however, you are not restricted to one Gospel.  You may also refer to epistles from time to time, but do not make an entire lesson out of epistles, such as 1, 2, and 3 John; 1 and 2 Peter, etc. You should expositionally study the relevant Bible passages firsthand.  Investigate the Gospel narratives.  Observe, interpret, and apply the texts.  Illustrations are good, but don’t get carried away.  You must use at least 6 scholarly sources in your research, and you must properly format them according to Turabian style.  If you want to use Internet sources not found through the Liberty University Library (such as through Google), you must obtain permission from your instructor first. Within each outline you must include the following information: * The lesson introduction * The transitions and illustrations you will use * The lesson conclusion * Bibliography with the cited scholarly sources in Turabian format Once you have received feedback from your classmates (which takes place in Discussion Board Forum 5), finish your Lessons Outlines and submit them in one document within Module/Week 5.  The Rubric details how you will be graded.  Consult the Scholarly vs. Popular Sources document to......

Words: 615 - Pages: 3

Free Essay

Outline

...reviewjournal.com/entertainment/tycoon-plans-8-billion-chinese-hollywood Larson, C. (2013, 09 23). Bloomberg businessweek / global economics. Retrieved from http://www.businessweek.com/articles/2013-09-23/billionaire-wang-jianlin-aims-to-build-chinas-hollywood Informative Speech Outline Rubric | Assignment: ENG230 Informative Speech Outline | Grade Percentage | 86% |   | Total Point Value | 75 | Tot. Pts. Ernd. | 64.5 | Content | Pt. Val. | Pts. Ernd. | Comments | Introduction and Thesis: The required outline template is used. The introduction begins with an attention-getter that engages the specific audience named in the outline. The thesis is then stated. It is a complete sentence which previews the main points of the speech and reflects the topic and purpose of the presentation. | 10 | 5 | Late penalty taken here (-3.25 point). Otherwise, this is a good start. There are too many quotes - revise to paraphrase almost all of it - you shouldn't have more than one quote in the entire presentation. | Organization and Format: The body of the outline conforms to the outline hierarchy found in the text. There are a minimum of three main points or Roman numerals in the body of the outline and at least two more levels of sub points (capital letters, then numbers). The content is detailed and specific, whether it uses complete sentences or phrases. It includes all important points of the speech. | 25 | 22.5 | Where there is a 1, there must be a 2 - add more......

Words: 1261 - Pages: 6

Free Essay

Mgm Research

...G R O C P A PYL D P (03) 95072651  w w O D N A IT L T T h: w .gordonc apital.c .au om MGM WIRELESS (MWR) UPDATE MGM Wireless launches a new app for schools and parents DIRECTORS Mark Fortunatow, Executive Chairman Mark Hurd, Executive Director Shaun Collopy, Non-Executive Director KEY POINTS  MGM Wireless launches MGM PinPoint™, a world leading app enabling schools and parents to locate children who are missing from school. Global PCT patent application filed Primary empathise on children safety to drive demand. Will boost revenue yield per school and is potentially a major contributor to revenue. MARKET DATA ASX Code: Current Price 52 week Share Price Range: Market Capitalisation: Economic Value: Shares on Issue: Unlisted Options: MWR $0.86 $0.32 - $0.89 $7.0 million $6.9 million 8.1 million 0.65 million    CAPITAL STRUCTURE INVESTMENT PROPOSITION Over the past two years, MGM Wireless has demonstrated that its business model is sustainably profitable, underpinned by a high proportion of recurring revenue, and has positioned its itself to drive an acceleration in its growth path. The company’s growth over the next few years will be sourced from continued building of market penetration in the core schools and child care centre market, software upgrades and extension business from the existing client base, SMS traffic growth and from new products. The company’s immediate priority is to build sales momentum for its expanding product......

Words: 2007 - Pages: 9

Premium Essay

The Outline

...The Outline Assignment Explanation: Before attempting to write a first draft, students should always create as detailed an outline as possible. This means you will have to think through your entire paper before you begin to write it. This is imperative given the required length of the Research Paper. Six to ten pages is not something you should try to intuitively write. If you try to “wing it” you will take much longer than you need to write the paper, and you will find it hard to keep on track. Your paper will feel disorganized and you will inevitably include irrelevant information. Here is the easiest pattern I can suggest for your papers: 1. You will need an introduction that introduces your topic, provides relevant background on your topic, and then transitions to your thesis statement. Your thesis should be a two-fold thesis statement. 2. In APA style, it is common to divide a research paper into different sections. These sections can be the arguments you make to prove your thesis. In English 101, you wrote five paragraph essays: an Introduction, three Body Paragraphs, and a Conclusion. The pattern was to have a thesis for which you made three arguments. Each argument was one of the three paragraphs. For English 102, simply take that pattern and expand it. What does that mean? If you have three main arguments to prove your thesis, each argument should be a section of the paper. The pattern is as follows: I. Introduction II. Section I ......

Words: 471 - Pages: 2

Premium Essay

Outline

...Professor Black ENGL 2309 9/7/2014 Outline 1. Introduction * Introduce the culture of India before the transition stage to alert the reader. * Give great insight on Tagore’s background about his views. 2. Body * Feudal Values (Introduce what feudal values means for the reader.) * Identify at least three characters that reflect feudal values. * Discuss some main problems Tagore identifies and wants to change in the society. Also what types of change does his literature attempt to bring about? * Discuss the mental, emotional, and or psychological effects these values have on the characters’ lives. * Discuss how British took advantage of feudal customs and values in order to maintain social control of the society. * Discuss the cost and consequences of these values for individuals and for India’s society as a whole. * CRITCAL THINKING!!! * Bengal Renaissance Values (Introduce what B.R.V. means for the reader.) * Identify at least three characters that reflect Bengal Renaissance Values. * Explain how the concept of Swaraj relates to Bengal Renaissance values. * Discuss how at least two of Tagore’s characters reflect the values of swaraj and Bengal Renaissance values. * Discuss the ways in which Tagore wants these characters to serve as models in Indian society. * Explain the benefits and consequences of these values for India’s society in the light of the British Empire and dominance in......

Words: 313 - Pages: 2

Premium Essay

Mgm Management

...Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel Below are suggested questions for the case of MGM Grand. As usual, you can skip any question that you think unimportant, and you are encouraged to address issues not listed below. 1. Using the information in the MGM Players Club dataset, discuss the differences in the various segments of players at the MGM Grand. Some hints for potential analyses: a. Begin by classifying customers according to their attractiveness from a static point of view (i.e., current profitability). Measure the concentration of profits. b. Look at some aspects of behavior of the different groups (you can use as cut-off points total theoretical win of $500, $10,000 and $100,000): i. Number of trips ii. Trip length iii. Whether they play in tables or slots iv. Loyalty to a certain property c. Expand your study by measuring attractiveness from a dynamic point of view (i.e., current and future profitability). The three-year span of the databases is insufficient for a rigorous lifetime value analysis but adequate for a discussion of basic concepts and tools used to assess customer attractiveness. For instance, what player characteristics in 2002 increase the likelihood that the player will come back in 2004? 2. How does the MGM Grand derive value from its Players Club program and its player information systems? 3. Do you think it is appropriate for hosts from any property to have access to the entire profile of a......

Words: 376 - Pages: 2

Free Essay

Outline

...an outline naturally organizes the information in a highly structured, logical manner, forming a skeleton of the textbook chapter or lecture subject that serves as an excellent study guide when preparing for tests. This method of note taking is extremely useful in most instances; however, in classes, such as math or chemistry, where a lot of formulas, graphs, or structures must be drawn, the outline method should be replaced with a better note-taking system. How to Use Write points in an organized manner based on space indentation. Place major points farthest to the left. Indent each more specific point farther to the right (level of importance is indicated by distance away from left margin). Advantages The outlining method emphasizes content as well as relationships between the material. Also, it reduces the time needed for editing and allows for easy reviewing. Disadvantages This method requires more thought for accurate, understandable organization and, therefore, cannot be used during lectures that move too quickly. Example How to study from an outline:    I. Read through one line at a time          A. Explain the information and connect the idea to others presented    II. Check the accuracy of the information    III. Add clue words          A. Jot down keywords or details that you didn’t originally include in the outline          B. Use these keywords to jog your memory when studying from the outline    IV. Recite information from the outline......

Words: 864 - Pages: 4

Premium Essay

Outline

...OUTLINE Renting an apartment is a better option than buying a house. Thesis: Choosing to buy is an option one has to take time to think about. Paragraph 1: Show reasons why buying is better than renting. Things to consider when deciding what is better for you. Paragraph 2: Buying is cheaper than renting. Lower interest rates. Fixed mortgage rates. Paragraph 3: Show what you can not do when renting and things that can happen when renting. Things you cant do when renting. Why one decides to buy versus renting, many are scared to comment. Paragraph 4: Reasons why renting may be better for some people. Show examples of reasons of why. Conclusion: These are reasons why buying is better for most people. I sequence my paragraphs in this order, because it made the most sense to me. Starting with reasons why buying is better, why buying is cheaper than renting, things you can not do when renting, and there are some people who should not buy yet. Doing it this way insures my essay to have less mistakes and make more sense. I think this outline gives me a good start and will insurer I stay on topic and in sequence with the way they should be. Starting with reasons why buying is better than renting just seemed to be the way to start, and will keep the readers interest. This is very important when writing or the reader will not read your story. Showing the outline this way keeps the flow and the paragraphs will go good together. The last paragraph states...

Words: 281 - Pages: 2

Free Essay

Case Study on Mgm Fire

... | | MGM FIRE | |Case Study | | | | Chidozie B Nzom | |12/04/2014 | | | | | | | | | Introduction The MGM Grand fire occurred on November 21, 1980 at the MGM Grand Hotel and Casino in Paradise, Nevada,...

Words: 1230 - Pages: 5

Premium Essay

Mgm Phase 2

...MGM 465 Phase 2 Discussion Board Jamey Lewis Colorado Tech University Online Internal analysis is completed generally at the corporate or tactical operational level (Internal Analysis and your value proposition, n.d.). It is at this level because there is other analysis completed prior to this analysis. Once the analysis is at this level the team will be prepared to dissect it by deciding advantages, disadvantages and what the product will do for the organization. Internal analysis is completed through various methods. According to Digimind, methods such as research and development activities, production methods and costs, organizational structure, financial status, marketing strategies, as well as their strengths and weaknesses (How To Conduct A Competitor Analysis, n.d. ). It is imperative to know who the competitors are. I would also recommend surveying. Surveying consumers and merchants will allow a business to learn likes and dislikes about the competitor. During the internal analysis managers are evaluated to determine what they have to offer. The business is evaluated to in regards to weaknesses and strengths to determine if it is moving in the right direction (Internal Organizational Analysis, n.d.). When internal analyses are not completed honestly and accurately it will affect various portions of the business. Generally, the finances are affected. Finances determine the sustainability of many organizations because of the overhead. When credit is maxed out......

Words: 433 - Pages: 2

Premium Essay

Outline

...Team Project Outline Objective: This deliverable is designed to reinforce your knowledge of developing and presenting a written assessment of the stages of the Team project. This deliverable can be successfully addressed by the concepts, milestones and techniques discussed during the course and the Case Study. The paper should be 15 -20 pages in length, exclusive of highly recommended tables, charts, diagrams, etc. The project Management Report and Presentation will be a group effort and due on the last day of class. As you can see this is an amalgamation of many deliverables that might be provided during a Life Cycle. It has some features of the Systems Specifications report, a Request for Proposals (RFP) and the initial Report to Management requesting approval to begin the project. This is only a guideline. Not all sections may apply to the project you have chosen. Most of the milestones developed during the class will fill in many of the sections. The remainder will come from the Case study and your analysis of the problem and its solution. 1. Cover: title w/signatures of all team members. 2. Table of Contents – Section headings and page numbers 3. Executive Summary: (1-2 pages) • Summary of recommendation. • Summary of problems, opportunities, and directives. • Brief statement of system improvement objectives. • Brief statement of report contents. 4. Background Information: (1-2 pages) • List of......

Words: 398 - Pages: 2

Free Essay

Mgm Revenue

...Using the information in the MGM Players Club dataset, discuss the differences in the various segments of players at the MGM Grand. Some hints for potential analyses: a. Begin by classifying customers according to their attractiveness from a static point of view (current profitability). Measure the concentration of profits. b. Look at some aspects of behavior of the different groups (Note: to achieve consistency in the class discussion, please use as cut-off points total theoretical win of $500, $10,000 and $100,000): i. Number of trips, ii. Trip length, iii. Whether they play in tables or slots, iv. Loyalty to a certain property c. Expand your study by measuring attractiveness from a dynamic point of view (current and future profitability). The three-year span of the databases is insufficient for a rigorous lifetime value analysis but adequate for a discussion of basic concepts and tools used to assess customer attractiveness. For instance, what player characteristics in 2002 increase the likelihood that a player will come back in 2004? Question 2 How does the MGM Grand derive value from its Players Club program and its player information systems? Question 3 Do you think it is appropriate for hosts from any property to have access to the entire profile of a specific customer, regardless or where that customer plays or stays? Why? If you think that hosts from a certain property should have access to the information on customers’ play in their property, do......

Words: 261 - Pages: 2

Premium Essay

Outline

...Population Health Intervention Outline Population Health Intervention Outline Statement of Need: There is an increased risk of overexposure to the sun in the pediatric population, which can significantly increase their chance of developing skin cancer in their lifetime. There is no existing prevention program within the school system identified. I. Overview of Selected Population A. School Age Children 1. Ages 5-12 2. Grades K-6th 3. Ethnicity-White, Hispanic, Korean , African American B. Location 1. Wilson Elementary School 2. Montgomery, Alabama II. Disease Specific Data A. Skin Cancer 1. Importance- 1 million cases reported a year in the U.S 2. Increased risk of melanoma-deadliest form of skin cancer 3. Cases of melanoma increased by 172.2% since 1975 4. 450 new cases of melanoma in 2013 5. Pediatric melanoma increased by 2% per year since 2011 B. Risk Factors 1. Ultraviolet radiation and solar radiation accumulation 2. Over-exposure to sunlight during childhood 3. Light-skin, light colored eyes 4. History of sunburns 5. Family history III. Setting A. Classrooms in public school, playground B. Audience- students, caregivers, teachers, parents IV. Suggested Interventions A. Education interventions-handouts, posters, B. Behavioral interventions-limit sun exposure, wear hats, sunblock C. Environmental interventions-shade structures, trees D. Policy......

Words: 502 - Pages: 3

Free Essay

Outline

...Comprehensive Analysis Outline Inthiravanh Amphonephong, Linda Thibodeaux Barras, Rachelle Hollier and Marcella Horne MGT 448 November 9, 2011 Thailund Porter Green Comprehensive Analysis Outline Region Analysis * Regional alliances and economic integration * United States, Mexico, and Canada (North America) * Strengthened significantly through the NAFTA (North American Free Trade Agreement since implemented in 1994 * Mexico is the United States 3rd largest trading partner (Villarreal, 2010) * Physical environment and its affect on trade * Middle class citizens live in fear of kidnapping for ransom * Loss of investor confidence in 2008 * Political stability * President, mayor, police chief to keep the peace in Mexico City * Police not readily trusted by citizens (Grillo, 2008) * Economic conditions * Gross Domestic Product is $875 billion which is 6% of America’s GDP (Grillo, 2008) * Mexico is viewed as a manufacturing for export nation (Villarreal, 2010) * Finance options available * Foreign Direct Investment (FDI) as a result of Mexico’s liberation in the mid-1980’s (Villarreal, 2010) * Social, health, and environmental conditions * Infrastructure is poor, but plans to improve (Grillo, 2008) * Terrorism threats * Drug dealing since 1995 when the economy crashed * $2 billion trade in bodyguards, alarm systems and bulletproof cars (Grillo,......

Words: 669 - Pages: 3