Mgm C01 Outline

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MGM C01
Market Research
Fall 2013
Instructor Contact Information:
Name: Tarun Dewan
Office: IC 382
Office hours: Tuesdays and Thursdays 3 - 5 pm by appointment
Email: tdewan@utsc.utoronto.ca
Telephone: 416 208 2677
Class day/time: Tuesday, 11 - 1 pm
Class location: IC 302
Course website: http://portal.utoronto.ca
TA: Yifan Dai (Yifan.Dai11@Rotman.Utoronto.Ca)

Course Description:
Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences.

Prerequisite(s):
MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3)
Exclusion: (MGTD07H3), MGT453H, RSM452H

Textbook/Required Course Materials:
Marketing Research: Methodological Foundations, 10th Ed. by Dawn Iacobucci and Glibert A Churchill
(This text can be purchased from the bookstore or Online through Course Smart at the following url: http://www.coursesmart.com/IR/2047297/9781439081013?__hdv=6.8)
A required case packet is available from http://cb.hbsp.harvard.edu/cbmp/access/20658242
Recommended: Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski

Lecture Notes and Other Announcements
A course such as this is based on the premise that sharing issues and discussing them enhances learning. The course is based on discussion of cases in class, and bulk of the time will be spent on it. There will be very little lecturing, if any. The role of the instructor will be to guide the discussion, and to ask challenging and provoking questions to bring about a lively debate of the different issues involved in the case. As such, attendance is a pre-requisite to learning in the class. I expect that students will not miss class, and will respect each other by…...

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