Mcdonald Senior Restaurant

In: Business and Management

Submitted By jenchoshyan
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CASE TITLE: MC DONALD’S “SENIORS” RESTAURANT

CASE STUDY METHOD

OBJECTIVES:
1. To enhance socialization and quality decision making.
2. To advance the student’s learning in the national world of business operation.

BY:
MARY KRISTINE S. TORRECAMPO
LC 3

I. STATEMENT OF THE PROBLEM 1. What is the effect of the increasing seniors’ population to the image of Suzanne’s Mc Donald’s Restaurant? 2. What services should Suzanne’s Mc Donald’s Restaurant could offer to attract more young customers to avail the facilities longer than the seniors?
II. DEFINITION OF THE PROBLEM The Mc Donald’s Restaurant is open to the public especially to the young ones, but unfortunately, the main customers under Suzanne’s management are said to be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they are seniors, they are still customers that are willing to avail the services being offered. However, the disadvantage is, if the seniors’ population continue to grow, in availing the services in which supposed to be for young people as the main targets, their presence will monopolize the place as being the main customers and withhold the young ones. Young customers might feel uncomfortable to stay a little bit longer in a place surrounded by the old ones. In that case, there is no rapport from the environment in which may lead to bore the young customers and prefer to leave and find another place that can entertain them with an adequate atmosphere. Mc Donald’s Restaurant must accommodate more young customers than the older ones because of its notable services being…...

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