Maytag

In: Business and Management

Submitted By king8
Words 180086
Pages 721
ROBERT F. HARTLEY • Cindy Claycomb

12th Edition

T W E L F T H

E D I T I O N

MARKETING
MISTAKES AND
SUCCESSES
Robert F. Hartley
Late of Cleveland State University

Cindy Claycomb
Wichita State University

VICE PRESIDENT & EXECUTIVE PUBLISHER
SENIOR EDITOR
PROJECT EDITOR
EDITORIAL ASSISTANT
ASSOCIATE DIRECTOR OF MARKETING
MARKETING MANAGER
MARKETING ASSISTANT
DESIGN DIRECTOR
PRODUCT DESIGNER
SENIOR PRODUCTION MANAGER
ASSOCIATE PRODUCTION MANAGER
PRODUCTION EDITOR
COVER DESIGNER

George Hoffman
Franny Kelly
Brian Baker
Jacqueline Hughes
Amy Scholz
Kelly Simmons
Marissa Carroll
Harry Nolan
Allison Morris
Janis Soo
Joel Balbin
Eugenia Lee
Kenji Ngieng

This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford.
The cover was printed by Courier/Westford.
This book is printed on acid-free paper.
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: www.wiley.com/go/citizenship.
Copyright © 2014, 2009, 2006, 2004 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,…...

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