Marketing Plan

In: Business and Management

Submitted By tanza
Words 1073
Pages 5
Strategies of a Marketing Plan
Tanza Edwards
February 15, 2011
MKTG305-1101A-02

In order to have a successful business every company needs to have a marketing plan. A marketing plan is defined as a layout of particular activities that a business intends to carry out to arouse potential customers and persuading them to buy their product/services (Business Planning, 2011). A marketing plan will contain factors, such as, which customers to target and how to reach them, and then how to gain their business and continue keeping them happy, as well as ways to improve the company’s product/services and staying ahead of their competition (Practical advice for business, 2011).

In order to have a successful business, a marketing plan plays a very important part. Many businesses understand that you must first have a good relationship with your customers. Each and every business realized that they must be able to work out a way to reach and win new customerss. In reaching their customers, many businesses well research and layout a clear and precise objective of explaining ways at how they would go about doing so. Many businesses invest in a lot of time and money in advertising their products/services in various ways. For example, some may promote their business by having their own personal website, creating flyers and business cards, designing a television or radio ad and etc. They also willing to cope with the changes in the economy and take advantage of opportunities that do arise. And in many cases the job paid off. In being successful, many have also had to be realistic by setting measurable objectives, deadlines, defining responsiabilities, and considering their budget (ArticleBase, 2011). Next, businesses show the need to strongly identify their customer’s needs and wants. Businesses does this by determining the demand for the product/services, as…...

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