Marketin Mix

In: Business and Management

Submitted By thando
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What is referencing?
Referencing is acknowledging all of the material (books, articles, electronic resources – collectively known as your sources) that you have used in writing your assignment. Because this is other people’s work / ideas, you need to acknowledge their influence and ideas within your work.

“Why bother?”

or Reasons for referencing

Referencing is an academic requirement. It is unethical (and can be illegal) to pass off the intellectual property of others as your own. This is called plagiarism. Plagiarism is regarded as a very serious offence (see your programme’s Student Handbook). Learning to reference correctly is your best protection against charges of plagiarism. HINT: Whenever you read, take notes, or photocopy any material that you might use in an assignment, immediately copy the full reference information onto your copy. If you can’t reference it – you can’t use it !

What is APA?
There are multiple “styles” of referencing. The major ones are the Chicago, Harvard and APA styles. Each is slightly different from the other. The AUT faculty of Health uses the American Psychological Association (APA) system of referencing. The current edition of the APA style is the 5th edition. Below are the basic elements of the APA style of referencing. These are intended as guidelines only. You may find these guidelines do not cover your specific needs. For further information you can consult the APA style manual held in the library. The Call No. is D 808.06615 PUB. For electronic references the APA keep the most recent guidelines on their website at

APA referencing
The APA style requires referencing in two different places. 1. Within the body of your assignment or in-text referencing. The author and the year (and page numbers for direct quotes) are written into the text itself, next to where the information /…...

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